Imprint hits the catwalk
Well, it looks like the promotional apparel business is ready to glamour up – and I’m not surprised why. Promotional apparel sales accounts for a huge part almost every promotional product manufacturer’s yearly revenues, so it’s only right that this industry be perked up.
Gone are the days when promotional shirts were made of low-count cotton and itchy fabrics. Clients have become much choosier, preferring brands such as the Perry Ellis, Devon and Jones, and Van Heusen, among others.
So big has the promotional apparel business become, in fact, that a fashion show featuring promotional apparel will be held on February 26 to 28.
The fashion show is part of a nationwide promotional products congress that aims to discuss, among many other things, the different fabric, style, and color trends by promotional clothing suppliers for the year ahead.
Who knew that oxfords could be so fashionable?
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