A study shows that new customers of dry cleaning shops who received promotional products spent 27 percent more than customers who just received coupons, and a whopping 139 percent more than those who just received plain vanilla ‘welcome letters.’
I guess the tides are changing even for the ‘repression-proof’ dry cleaning industry. It has become very competitive, and even though most of these business already have a captive customer base (because dry cleaning is a staple), this base is becoming pickier and less loyal.
So I wasn’t surprised when a new client – a dry cleaning business operator – called us yesterday to ask for help on what promo items to use. I recommended this lint removal brush. It’s a clever little contraption that dry cleaning customers can keep in their coat pockets and use to remove linty from suits, jackets and virtually any clothing material.
I don’t know about you, but I can very easily switch from one dry cleaner to the next (especially if the next one gives me free stuff). Somehow, free deliveries and a friendly staff just isn’t enough anymore – I would like to receive useful free items too, if only to feel like a valued client.