Your target market probably receives hundreds of freebies yearly. If you do not do your homework, your items could become inconsequential and even work against you.
People expect more
Lifestyles are changing, and so are promo items. The usual tumbler that multiplied sales for start-ups in the 1950’s just doesn’t cut it anymore – people want insulated, sturdier, nicer-looking drinkware. Consider your target’s tastes and requirements, and then you can safely invest in promo items that will never fail.
This was the lesson learned the hard way by one of our clients – a small software company. Before coming to rushIMPRINT, they hired a promo item peddler that let them spend money on rather shoddy-looking desk clocks that lasted only a few months. Their recipients ended up throwing the clocks away (and never bothered to just change the batteries). The company’s money – and reputation – went down the drain with their promotional items.
When they came to us, we advised them to give out computer bags instead. More expensive? Yes. But the bottom line more than makes up for the cost. The bags were used repeatedly by grateful, well-chosen recipients, the company’s reputation improved, and their sales skyrocketed.
Do not be afraid to put money into promotional items. If executed well, they can be the most cost-efficient marketing campaigns you ever do for your business. But remember to research (or at least come to rushIMPRINT for sound advice). This way, you only invest in promotional products that effectively show your appreciation to customers, increase store traffic, increase response, generate sales leads, and even reward employee performance.