In my previous posts before I was trying to give you advice on what your logo should be imprinted on, but I just realized that I have absolutely overlooked the question of what exactly should be printed. Of course, for most occasions a simple logo will do. Or logo plus phone number or web site address if just a logo is not enough. But sometimes some creative idea could not only make the impact of your message bigger, but also get your message further than any simple promotional product would get.

Look at this picture. It’s supposed to be promoting some plastic surgery clinic in Canada, but over the past few weeks I’ve seen it in many places, starting from sites that write about advertising in different languages and are read by people from Brazil to Russia and ending with personal blogs of people who found this idea to be creative.