Virgil Winston: Marketing Guru

Stress…it’s the weight of the world on our shoulders…and we all carry it. Question is, what can we do about it? Well, it is with all modesty that I tell you my great, great grandfather Clayton Lee created the first “Jesse James” stress ball in 1868. Okay, so it was made out of a sawdust, asbestos and mercury compound that led to finger loss, but just the same, he was ahead of his time.

Completely safe today, the stress ball has become one of the business world’s more popular promotional items, with plenty of choices to suit any taste. There are globes, golf balls, dice, cows, computers, baseballs, basketballs, hockey pucks, and even the popular Ben Franklin Stress Ball, who, if he could talk, would probably remind us to “never leave that till tomorrow which you can do today.” Of course, he never had Rush Imprint in his corner like you do.

But, even with all those great choices, my favorite stress reliever, the one I use at 2:00 a.m. when my wife is yelling at me to quit memorizing the website and come to bed…is the Light Bulb Stress Reliever. It is not your everyday “nervous tension, relief mechanism,” but the very symbol of the bright idea. But, don’t stop with the bulb…go ahead and put an inspirational quote on it and inspire your people to squeeze not only the tension out of their day, but creative magic into their lives. I guarantee it’ll keep them talking…and squeezing. It’s an idea that would make great, great grandfather Clayton Lee proud…if not a little envious.

Now, I’m off to study the positive effects of logo branded mouse pads on productivity among data processors. So, until next time, remember…“stress is when you wake up screaming and you realize you haven’t fallen asleep yet.”