Virgil Winston: Marketing Guru

If you’re anything like me, you probably can’t help but feel empowered when you lift a paper clip from the magnetic pull of its holder, almost as much as you feel oddly safe when you gingerly return the clip back to its home.

Now, I know that may sound Norman Bates to some, and perhaps it’s one of the reasons my wife has started to ask for separate vacations, but I can’t hide the fact that…yes, I love the paperclip. I believe it is one of the greatest inventions of our time. And with apologies to penicillin, the light bulb and even the IPod, I would like to set aside today to honor the paperclip. We can begin with a nod to the great Johan Vaaler, that spry Norwegian inventor who in 1899 took a piece of wire, bent it to a rectangular hoop, then brilliantly allowed the end parts to lie side by side in contrary, but beautifully symmetrical directions. It makes you glad to be an American, even if he is from Europe.

It is in his honor, that we feature the Paper Clip Buddy, offered in translucent blue with rainbow clips or a yellow version with black clips. Of course, it also includes a 12-piece clip in a patented magnetized clip well, that will draw even the most discerning of clip aficionado’s and, yes, there are aficionado’s…mostly in hiding, though.

Now, if you don’t mind, I’m off to the garden to spend a few quiet moments in gratitude for the simple conveniences of life. Until next time, remember what Confucius liked to tell his kids, “Life is really simple, but we insist on making it complicated.”