Virgil Winston: Marketing Guru

My grandfather has always been a history buff, so it’s not surprising he’s always thanking the Romans, not for introducing democratic principles, but for inventing the whole idea of kissing on the lips. You see, in ancient times, a husband returning from work would kiss his wife to see if she’d been drinking during the day…and, now, 600 or so years later, my grandfather wakes up each morning, thanks the Romans, then turns to his wife of 61 years and puckers…leaving my grandma secretly vowing never to visit Italy.

Lips…they’re the focal point of our face, the pathway for our words and our affections. And, guess what, we better take care of them, unless we want to see the demise of another civilization. All of which brings us to our featured product of the day—Flavored Lip Balm, aka KISS, or Keep It Simple Stupid, which is not meant to be derogatory, but to serve as a simple reminder that the best gifts in life are not only simple, but take care of others.

Tie your Lip Balm into any event that includes the sun and you’ll offer the protection that will make your customers and employees remember you with every kiss.

Now, I’m off to the Gilroy Garlic Festival, where I’ve just taken an order for 20,000 Credit Card Mint Dispensers. Until next time, remember the words grandpa stole from Bob Hope, “People who throw kisses are hopelessly lazy.”