Virgil Winston: Marketing Guru

My mom is a big fan of Henry Deutschendorf, also known as the late John Denver, who she believed was almost as talented as Barry Alan Pincus or Cherilyn Sarkisian, who you’d probably recognize as Barry Manilow or Cher.

Musical tastes aside, Mom believed you kept the name you were given—which is why I’m still Virgil—and also consistent with her skepticism for anything that smells of in-authenticity. Bono. Madonna. Cubic Zirconia. Forget about it. She wanted the real thing. Her motto: “Give me the best and “make it last,” which would make her an ideal candidate for the Cutter & Buck Am Classic Shoe Shine Kit, forgetting the fact that she hasn’t been out of her slippers in the last 4 years.

Frankly, I’m excited about this gift product. Give one of these exclusive promotional items and you’ll immediately set yourself apart from the competition. Not only is it a gift that most people don’t have, but wish they did, it’s sleek, handsome and authentic. This seven-piece set includes a leather and waxed cotton twill case, neutral shoe polish, buffing sponge, polishing brush, wire brush, cloth and shoe horn…with the signature Cutter & Buck lining you’ve come to expect. It also includes a 2-piece Cutter & Buck gift box. Trust me, I use it all the time…and so will your customers.

Well, I’m off to an Antonio Dominic Benedetto concert, who we won’t tell my mom is really Tony Bennett. Until next time, remember the old Chinese proverb that says, “The beginning of wisdom is to call things by their right names.”