Virgil Winston: Marketing Guru

The largest bubble ever blown was 23 inches in diameter.
Record set on July 19, 1994
Susan Montgomery Willams, Fresno California

Ever since that great California ad man, Gary Dahl, invented the Pet Rock in 1975, we’ve been looking for the next big thing. Well, I just found it. It’s called the GUMvelope. I just love the name—trademark rightfully pending. This promotional tradeshow product is the perfect blend of originality and simplicity. It’s gum with your name on it. A 12 pack of Sugar Free Peppermint Gum in a handy, silver dispenser wrapped with an imprinted envelope.

Sure, you expect company names and logos imprinted on mugs, shirts, pens and hats, but gum? That’s a novelty…a novelty that makes you want to dig into your pocket and share with the world—five beautiful sticks at a time. Oh…and by the way, North Americans spend approximately half a billion dollars on gum every year. In other words, that’s a lot of people to please…a lot of customers.

But, please…remember the gum etiquette: no popping, no cracking and no unlawfully disposing of gum under the furniture. Friends don’t let friends chew and drop. Chew responsibly.

Now, I’m off to the Friends for a Cell Free America Rally being held out by the only payphone left in town. Until next time, remember the words of Hank Ketcham, “Flattery is like chewing gum. Enjoy it, but don’t swallow it.”