Virgil Winston: Marketing Guru

In the Belgian province of Antwerp, there is a small town called Duffel, population 16,019. It is here where the simple bag of cloth was born many years ago. The makers of this bag—in their infinite wisdom—called it the Duffel Bag. Today, it is a staple of American Life. Originally used by soldiers, it is now widely accepted as an essential bag for anyone traveling outdoors, or needing to carry sports equipment.

Our Boundry Duffel is the latest in a long line of sturdy duffel products, complete with both a zippered shoe pocket and a large end pocket for accessories, not to mention an exterior collapsible water bottle pocket, along with a detachable, adjustable shoulder strap. Personally, I think this is an ideal promotional gift. It’s universal. We all play sports, and if we don’t, our spouses do, or at least our kids. It’s advertisement that’s always on the go.

Come on, I dare you to find someone who doesn’t have something to carry in this beautiful bag—volleyballs, baseballs, bats, helmets and badminton rackets? How about yoga mats and incense or boxing gloves and extra teeth. Hockey pucks and jock straps. Skateboards, swimming suits, goggles, basketballs, tennis shoes, footballs, scuba gear, fishing gear, golf balls and javelins. It’s as limitless as your ability to get out into the world and start exercising.

In fact, my family and I are out of here right now. Being the athletic family we are, we’ve got the duffel bag loaded up with Monopoly, a few towels and a pile of Kit Kats. Until next time, “enjoy the outdoors.”