Virgil Winston: Marketing Guru

It is a widely accepted marketing principal that in the minds of consumers, “perception is reality,” and the reality is, it’s a cold, cold world. Literally. Show your customers that you ‘get it’ by gifting them with a hot item they can really use. As the temperature drops, the need to transport hot liquids rises. A useful gift like a travel mug, emblazoned with your company’s logo, goes a long way…in cars, cabs, buses, trains and subways to be exact. What’s better than that? A Travel Mug With Hot Chocolate, that’s what. It’s the little things that make a gift, and the gift giver, really stand out, like a piping hot cup of cocoa on a chilly day. Reality is sometimes cold but a little hot chocolate can make it seem a lot sweeter.

I once read that, “Reality is for people who lack imagination.” Speaking of which, I’m off to Las Vegas to co-host the Billboard Music Awards with Lindsay Lohan. See you at the after party!