Virgil Winston: Marketing Guru

As a marketing man, I thoroughly appreciate the concept of Valentine’s Day even if, as a husband it makes me sweat. There is no doubt Cupid’s Day offers a big boost to flower, chocolate and lingerie sales just to name a few. Truth be told, all you need to do is add the words, “Be My Valentine” to anything and boom, you’ve created the perfect V-day gift. Even if you haven’t been personally struck by Cupid’s arrow, you have to admit that February 14th is a marketing bonanza.

It’s an accepted marketing principal that if you can’t find a niche or hole in the market place that allows you and your product to jump on the bandwagon, then make like a salmon and swim upstream. The Anti-Valentine’s Day movement was born out of just that principal. You only have to browse online to find a plethora of singles events, bar parties and less than romantic gifts celebrating the act of not celebrating Valentine’s Day.

I can’t take credit for the trend but as a promotional expert, I sure know how to capitalize on a smart idea. So, in honor escaping an arrow to the heart, today’s offering is for those who would rather not (be mine). Give your not quite boyfriend a personalized bottle of Hand Sanitizer; it says I like you, not your germs. A Boundry Duffel says ‘you can’t have a drawer but this bag will hold hold all your stuff and has a large end pocket, zippered shoe pocket and even a water bottle pocket.’ Sometimes, it’s all in the name.

Well, I’m off to the jeweler’s because the truth is; I’m a romantic at heart. Remember the wise words of my great Aunt Rose, “No one acts more foolishly than a wise man in love.”