Virgil Winston: Marketing Guru

If you read my column on a regular basis, you know that I am a card-carrying insomniac. You may not know that I am also a card-carrying member of Oprah’s Book Club. It’s not something I’m proud of, but I have had an Oprah Winfrey addiction for quite some time. The bad news is there is no cure. The good news is, there are plenty of ways to feed my addiction. Not only can I watch her on TV but there’s a magazine, website and radio station all devoted to the woman with the Midas touch. She’s a full-fledged icon and I have been working on a few ideas I hope will become one of her favorite things. While preparing my pitch, I came across a quote that really hit me. “Be thankful for what you have and you’ll end up having more. If you concentrate on what you don’t have, you will never have enough.” She has a good point. Giving thanks leads to getting more things. Maybe that’s not exactly what she meant but it works for me.

In my view, nothing says thank you like a Pop Top Tin with Mini Mints. The best part is that these edible bites of gratitude are fresh, versatile and can be easily mailed anywhere. They also make an ideal tag-along at trade shows, picnics, parties, and businesses. The packaging is printable so you can promote your company while spreading thanks.

I will leave you with a final thought from my favorite talk show host. “Devote today to something so daring even you can’t believe you’re doing it.” Good advice. I’m going to take my mother-in-law shoe shopping. Wish me luck.