Virgil Winston: Marketing Guru

To most people, March Madness is the name for the NCAA Men’s Division Basketball Championship but in the Winston household it means something a little different. March is the traditional beginning of spring and that means that Mrs. Winston kicks into gear and begins the process of spring-cleaning. Incidentally, the origin of spring-cleaning dates back to the Persian New Year, which falls on the first day of spring when Iranians practice “khooneh takouni” which literally means, “shaking the house” just before the New Year.

The whole process takes weeks. My wife practically turns the house upside down in an effort to sanitize, kill dust bunnies and banish every speck of dirt from the homestead. I wouldn’t mind so much if she didn’t get the whole family involved. The kids are in charge of their own rooms and our eldest is also charged with helping her mother clean out all the closets. She’s not happy about it but my wife promised her first dibs at her vintage Manolos so she reluctantly agreed. I think “Manolo” is Italian for over priced shoes but I’d have to look it up to be certain; my Italian is a little rusty. Our youngest son is in charge of cleaning the hamster cage and our older son gets to help me clean out the garage. Neither of us is thrilled but frankly Mrs. Winston gets so riled up about dirt that it’s just not worth fighting about. Plus, I don’t really like sleeping on the couch.

I also have to clean out my home office and our featured item today makes at least part of that job much easier. I love it so much that I gave one to each of my children just so they wouldn’t “borrow” mine. Rush Imprint’s Computer Cleaning Set includes a carrying case, computer vacuum with two attachments, CD cleaner and monitor cleaner so that you can rid your PC or laptop of crumbs, smears and other debris.

I’m off to teach my patented Marketing For Dummies seminar at the Learning Annex. I hope your spring cleaning isn’t half as intense as mine but if it is remember, “cleanliness is next to godliness but getting dirty is twice the fun.”