Virgil Winston: Marketing Guru

As regular readers are well aware, I’m something of a television addict and my current favorite addiction, “Heroes,” is on hiatus. It’s been gone for weeks now and is not scheduled to return until April 23rd. I’m counting the days. For those who are unfamiliar with the best show on TV, it’s about regular people who wake up and discover that they possess mysterious new powers. The show follows them as they struggle with their transformation into real life super heroes. Of course there is a villain or two but for me, the real drama is watching how regular people handle their newfound strengths. I’m not ashamed to admit that I’m obsessed.

I think part of my obsession is the idea that anyone could wake up one day with special powers. I guess some part of me is still that kid, hiding under my covers with a flashlight after lights out, reading comic books and dreaming of flying like Superman or clinging to walls like Spidey. As I kid, I’d have loved to be able to fly at supersonic speeds but these days, I prefer Business class. I also wished for X-ray vision, especially around Christmas time when I would try to see through the piles of tightly wrapped packages under the tree. As an adult, I realize that some things are better left unseen, like my wife’s closet. If I got to choose one power to possess, I’d like to see the future. Just think if the good I could do! I’d be able to look ahead and see new marketing trends and find out which promotional items were going to be hot months, or even years, ahead of anyone else.

I think deep inside, everyone wishes he (or she) could be a superhero. Who wouldn’t want Batman’s utility belt? For those of us who live in the real world, Rush Imprint offers the next best thing. The Satin Stainless #12 Knife was created to successfully tackle virtually any task. It has 12 different functions including a standard knife blade, nail file, scissors, awl, fish scaler, saw, and phillips/slotted screwdrivers all contained in a stainless steel body with plenty of room for your company logo or promotional message. It’s a promotional give away that is guaranteed to make a hero out of you, at least as far as your clients are concerned.

Well, I’m off to Stockton to make an appearance at the World Deep-Fried Asparagus Eating Championship. I don’t care for asparagus but they are giving away limited addition promotional plates so I plan to get there early. Until next time, I leave you with the words of another great writer, Ernest Hemingway, “As you get older, it is harder to have heroes, but it is sort of necessary.” If you don’t have one, be one.