Virgil Winston: Marketing Guru

Sometimes a day is so important, it deserves to be celebrated all week long. Mother’s Day is such a day. And as important as it is to be grateful for what you have, like a great mom or loving wife, it is just as important to be thankful for what you don’t have. Not everyone is blessed with a mother who baked apple pie, kissed the pain of skinned knees away or knitted sippy cup cozies in her spare time. In the interest of fairness, or at least schadenfreude, today’s column is dedicated to the best of the worst…Moms.

I think we can all agree that no one is more ill suited to be a mother than a celebrity. After all, motherhood is based on the ability to be selfless and most famous people didn’t get that way by putting themselves last. Sure there are the Jennifer Garners and Reese Witherspoons, who are frequently photographed doing normal mommy things like playing in the sandbox, picking their kids up from school and have made the controversial decision to raise their offspring without a nanny. I’m talking about the moms you’re glad you don’t have—moms that make your mother in law look like Mother Theresa and Angelina Jolie all rolled up into one.

My first pick for “best of the worst” is none other than Paris Hilton’s mom, Kathy. Sure, one daughter is a hot handbag designer and seems to avoid scandal but the other one is going to jail and all Kathy had to say was, “I can’t believe all the money we spent on this.” My second pick is anyone with the last name, Spears. Technically this covers Britney and her mom, but I think that the woman who let her kid dress like a schoolgirl gone bad when she was still a girl was not thinking too clearly. And I think we’ve all seen enough pictures of the former pop princess putting her son’s life in peril to know why she deserves to be in the running for “best of the worst.” Finally, I nominate the one and only Dina Lohan, Lindsay’s mom, who reportedly called herself “the white Oprah,” which is confusing for a number of reasons. Momma Lohan has developed quite a reputation for partying with her famous daughter and using her to get into LA hotspots.
Never one to miss a marketing opportunity, I have decided to take advantage of the lull in Awards season and create my very own, first annual, “Virgil Winston Best of the Worst Award.” Rush Imprint has an award for every occasion and the distinctive Round Award, made of Jade crystal and hand-cut with beveled edges, is the perfect way to say, “Congratulations! You may be the worst, but at least you are the best at it.”

Well, I’m off to pick Mrs. Winston up from the spa…she believes Mother’s Day should be celebrated all week long too. Who am I to argue? I’ll leave you with the words of Dina Lohan, who said, when asked about those who criticize her parenting style, “I’m living the American dream, and you can go . . .” I think I’ve found my winner.