Virgil Winston: Marketing Guru

Mother’s Day is less than two weeks away (May 13th) and this year my wife has asked for only one thing. Well, two things actually but that’s a private matter. She asked that, “for once in my life,” I publish my annual Mother’s Day blog in time for readers to actually take her…er… my advice. Okay, the truth is, I did ask for her input about the featured items—she is a mother after all. So, today I dedicate this column to all moms everywhere—working moms, stay at home moms, adoptive moms, single mothers, young, old, first timers, steps and most especially, my Mom. Ethel, this one’s for you! To celebrate, I pulled together a list of facts and stats (two of my favorite things) to honor Mom. Enjoy the following mother numbers:

• 1907 – The year Mother’s Day was first observed in the United States
• 75 Million – number of mothers of all ages
• 57 – Percentage of women in the U.S., ages 15 to 44, who are mothers
• 67 – Percentage of women in Kentucky, ages 15 to 44, who are mothers
• 147.9 Million – Total value of shipments of Mother’s Day cards
• 1-in-33 – Odds of a woman delivering twins
• 55 – Percentage of mothers in the labor force with infant children
• 10 million – Number of single mothers living with children under age 18
• Tuesday – Most popular day of the week in to have a baby
• August – Most popular month to have a baby

That’s all very interesting you’re thinking, but what to give to that special lady on “her” day? Oh, and in case you were not already aware, you’d better not forget to get a gift for the mother of your children. Trust me on this one. Chocolate is always a classic and unless your Mom (or wife) is dieting, she will love the Truffle Box with Gold Stripes, containing an assortment of delectable truffles. Everybody loves chocolate. Being a mom today is challenging so show the mom you are married to that you get it by giving her the Icon Balancing Act. It’s a clever conversation piece and is an especially thoughtful gift for the working mom. There is no job more difficult than motherhood and while it is extremely rewarding, there is a fair amount of stress that comes with the gig. Give the mothers in your life a little relief with the Mundo Stress Ball. Its global shape will let them know that you know they are the best at what they do.

Well, I’m off to go shopping; I suggest you do the same. I’ll let a mother have the last word. Rose Kennedy once said, “I looked on child-rearing not only as a work of love and duty, but as a profession that was fully as interesting and challenging as any honorable profession in the world, and one that demanded the best that I could bring it.”