Virgil Winston: Marketing Guru

I spent last weekend helping my daughter with her summer school report on Global Warming. Now, I am no tree hugger but I am environmentally conscious. I recycle, don’t drive an SUV and never use aerosol hairspray. According to Wikipedia, global warming is defined as “an increase in the average temperature of the Earth’s near surface air and oceans in recent decades and its projected continuation.” It’s caused by an increase in greenhouse gas emissions and most scientists agree that the planet is indeed heating up. They also believe the overheating causes climate changes like a rising sea level and more frequent and intense weather events. Of course there is a great deal of debate about what, if anything, should be done to remedy the situation.

I’m not ready to jump to conclusions but I think most people would agree that it’s hotter than ever. Sure, it’s summertime but I could swear the heat increases every single year. Just this afternoon, Mrs. Winston was gardening without a hat and almost keeled over from sunstroke. Fortunately, a well-timed glass of lemonade was enough to revive her. She’s still not strong enough to cook however, so I’m on kitchen duty.

Global warming is a serious issue to be sure, but as my Grammy Winston always said, “When life gives you lemons, make Limoncello.” Grammy was a bit of a boozer. So, while we should all do our best to stop the warming—we may as well make the best of a bad situation. One way to do that is to show your customers how resourceful you are by giving them a promotional gift that harnesses the sun’s rays. The Solar Credit Card Calculator adds, subtracts, multiplies and divides, and can be imprinted with your company’s logo. Since it fits easily into a wallet or money clip, your clients will surely remember you when they are trying to figure out how to divide their dinner bill by three couples after having had a few glasses of wine. As I’ve said before, becoming a part of the fabric of your customer’s daily life is an effective way to ensure that they think of you when it comes time to do business. And that’s the important thing.

Well, I’d better go start dinner; we’re having poached salmon with a balsamic reduction. Remember, “If you can’t take the heat, wear a wide brimmed hat.”