Spinning Any Situation To Your Advantage


Virgil Winston:
Marketing Guru

From time to time I find it educational to reach into the mailbag and share letters form fellow readers. I received this little gem last week—via Sidekick.

Dear Virgil,

I heard about you threw (sic) my grandfather. He said you came up with the idea to imprint little soaps with his hotel logo back in olden times. Anyway, due to some unfortunate legal troubles and some bad press (no such thing), I recently spent some time incarcerated. Although the clothes were itchy and the food was terrible, I met some nice people and learned a valuable lesson. Mainly I learned that, done the right way, jail can be a great publicity tool. A lot of people think I am just a dumb, fame-seeking celebutante and that was fine…for a while. Now that I am a real actress and have spent time in the slammer, I am looking for a hot way to change my image to a smart, fame-seeking serious actress. Can you help?

Luv,

P.H.

I wish I was making this up folks, but even I am not that good a writer. Regardless of my personal feelings, I do see it as my duty to help out when I can. So, I advised “P.H.” to consult a dictionary before texting and then suggested a couple of “intelligent” gift options. First, I advised her to showcase her smarts by proving she knows that a mouse pad is not something your pet rat lives in, and give away branded Ergo-Gel Mouse Pads. It’s a great gift idea for computer geeks and gossip writers. The translucent pad has plenty of room for a smart promotional message and shows that you care about the recipient’s wrist comfort. I also pointed out that being smart doesn’t mean you shouldn’t look hot. The Computer Adjust-A-Mirror is the perfect way to show you have beauty and brains.

It just goes to show you, even the rich and famous need a little help from time to time and when that time comes, Virgil Winston is here to help. Of course, you don’t have to be rich or famous to write to me, so feel free to drop me a line anytime. Well, I’m off to the judge the Iowa State Corn Pudding Eating Contest. Until next time, remember the words of my good friend, Brendan Behan, “All publicity is good, except an obituary notice.”