Virgil Winston: Marketing Guru

After receiving my fourth wedding invitation last week, it hit me—it’s wedding season. Like most people, I incorrectly assumed that June was the most popular month for couples to take the plunge, but a quick online search told me I was dead wrong. Okay, truth be told, it was the People Magazine Real People Wedding Issue…but only because I had a dentist appointment and there was nothing else to read. The fact is, more people get married in July than in any other month. This year, 7/7/07 was a particularly popular date to do the deed. I also learned some other interesting wedding a facts that I’d like to share. Did you know that America has approximately 2.6 million wedding every year? That’s not too surprising considering the rate at which your average celebrity ties and unties the knot. I also discovered that Americans spend $60 billion per year on weddings—and that doesn’t include the honeymoon! There is no doubt, weddings are big business and so is the business of wedding gift giving.

Mrs. Winston and I have a standard gift we give to the newly married. The Laguiole 2-piece Carving Set; it’s an attractive carving set that includes a 12” utility knife and 5.5” carving fork, in a beautiful wood-grain storage case. The key is the imprint: “As you carve out your new life together…” It’s thoughtful, practical and usually brings tears to the bride’s eyes. It’s a remarkably cost effective gift with a personal touch. Hey, nobody needs to know I buy in bulk. Of course, there are times when you are pressured to spend a little more. I happened to get a peek at The Trump’s Wedding Registry, which included the Ophos Vase. At over nine hundred bucks, it’s not a gift you want to give to everyone but there are those for whom it pays to spare no expense. For everyone else, there is the Traditions Vase, gorgeous but with a more reasonable price tag. I heard that Teri Hatcher bought matching vases for Eva Longoria and Tony Parker.

Well, I’ve got to go pick up my tux from the tailor. All the dieting and exercise has paid off and I actually had to have mine taken in. Now, that’s a reason to celebrate. As my mother-in-law said on my wedding day, “The wedding is easy, it’s the husband that’s difficult.” She’s a peach!