Virgil Winston: Marketing Guru

My Pilates instructor told me that my job, which causes me to lug around a laptop, was compressing my spine. And, if I didn’t make some changes soon, I’d find myself competing with the Hunchback of Notre Dame for the “worst posture” award. For those of you who are unfamiliar, Pilates is a form if exercise that works the core muscles and was initially created for dancers. Now, I’m no twinkle toes, but I like to stay fit so I thought I’d give it a whirl. I was pretty skeptical when I showed up at the studio for my first session and saw what appeared to be a semi ancient torture bed with pulleys and springs. As it happens, Pilates does feel a bit torturous but the beds are actually called reformers and are remarkably effective. Even though my twice-weekly Pilates sessions are whittling my waistline, hunching over a keyboard to write my blog and new book (look for it next year) and traveling was playing havoc on my spine. Like most frequent fliers, I travel with a laptop bag and the weight on my shoulders is pulling my body out of whack. A consultation with my chiropractor (I’m a big believers in second opinions) told me that shoulder bags are posture killers. Nothing throws a back out of alignment like a heavy laptop.

Fortunately, the cure is relatively simple. Switching to a backpack distributes the weight of a heavy computer and the MicroTek Vertical Compu-Pack has all the features found in a standard laptop bag, with backpack portability and comfort. It includes a deluxe organizer, quick-release snaps, and an adjustable and removable shoulder strap. If you prefer something a little more rugged, try the High Sierra Compu-Case with Backpack Straps. The large main area includes a removable, padded computer case with accessory pockets to hold power cords and other items. It also includes a deluxe organizer section and gusseted file folder. Both items have plenty of room for your company logo, making it the perfect gift to show loyal employees you care about their health.

Well, I’m late for an appointment with my manicurist—she’s a genius at curing hangnails. Until next time, remember, “A strong back beats a strong cup of coffee any day.” Just ask my Uncle Joe “ Humpback” Holson.