Virgil Winston: Marketing Guru

Last year Mrs. Winston and I made only one New Year’s resolution: to lose weight and keep it off, a resolution shared by many Americans and kept by less than half. The Winston’s illustrate that particular statistic quite nicely—Mrs. Winston has never looked better. This year, I have decided to make a resolution I have half a chance of actually keeping, so I’ve decided to embrace my inner athlete. That’s right, my one and only resolution is to get back into sports. Don’t get me wrong, I’m not about to start competing with David Beckham or going for Kobe’s job. I still prefer riding the sofa to riding a thoroughbred, so I am going to confine my participation in athletics to watching sports from the safety and comfort of my living room.

I made this decision shortly after sitting sown with a pumpkin spice latte to watch the Patriots make history and win their sixteenth straight game for a record breaking perfect season. Like many people, I assumed the Pats would be up two touchdowns before the first quarter and I could switch over to the Project Runway marathon, which I watch strictly for research. As you know by now, that was not to be. They did win of course, but it was not quite the walk in the park that many predicted. It was a hard won battle requiring skill, athleticism and heart. The Giants were in no mood to hand over a perfect season—they made them fight for it, and it was an exciting battle from start to finish. I found myself glued to the set, yelling, jumping up and down and getting my heart rate up into the fat burning zone for several minutes. Yes, this was a fitness regimen I could really get in to. I haven’t had that much fun working out since I played in the father/daughter tetherball tournament back in ‘02. And, most importantly, it is an exercise routine I can really stick to.

For those of you with loftier goals for 2008, Rush Imprint is now offering the Eco 51% Recycled Owl Journal. It’s the perfect place to write down your resolutions and track your progress. The Owl writing tablet is made from 100% post consumer waste so if one of your goals is to be greener…you are off to a good start. Since there is plenty of room for your logo, this eco journal makes a great giveaway. Recipients will associate your brand with an environmentally responsibly fresh start and will see your name every time they check off another item on their “to do” list—a winning combination to start the New Year.

Well, I’m off to catch the last half of “Project Runway” I’m hoping to get a meeting with Heidi Klum and I hear she is a stickler for being prepared. I leave you with the words of a great American hero, Oprah Winfrey: “Cheers to a New Year and another chance for us to get it right.”