Virgil Winston: Marketing Guru

During a recent trip to New York My wife and I found ourselves in the East Village on a particularly cold and snowy evening and decided to pop in to what looked like a popular spot for dessert. Truth be told, it was a no-brainer because the restaurant was Max Brenner’s and he is known as the Chocolate Guy—it says so right on the window. Mrs. Winston loves chocolate at least as much as she loves me and I know there are days when I come in second. We walked in to the packed eatery, took seats at the counter and opened the thick menus filled with a multitude of delicious sounding choices. Frankly, it was a bit overwhelming—there were five different kinds of chocolate heart cakes, chocolate pizza, chocolate soup, five different ice cream treats and a plethora of other tempting confections, creams and cakes. We, or rather my wife, decided to share chocolate fondue, which was, in a word, delectable.

The whole experience was a heavenly respite from the freezing temperatures and we enjoyed every last finger licking drop. I haven’t seen Mrs. Winston that satisfied since, well…never mind. Suffice it to say, the rest of the weekend was blissful. We laughed, chatted and snuggled our way through the rest of our mini vacation and Mrs. Winston didn’t even complain when I went to a daylong Marketing seminar. The lesson here is simple—happy wife, happy life.

You can accomplish the same thing with your clients if you pretend that they are your wife and do what it takes to make them happy. Usually, happy clients are created by giving them what they want—high-quality service, great products, fair prices, and for dessert, chocolate. Accomplish that, and you will have a very happy work life.

Well, I’m off to clean the garage…as I said, happy wife, happy life. Remember, “Your business is only as good as your last customer.”