Virgil Winston: Marketing Guru

If you believe the Irish saying that, “There are only two kinds of people in the world, the Irish, and those who wish they were,” then you are probably well aware of the fact that St. Patrick’s Day is just around the corner. Before you know it, it will be March 17th and Mrs. Winston (who is half Irish herself) will be in the kitchen preparing corned beef and cabbage with Irish soda bread. As I’m sure you’ve heard, Ireland is not known for producing top-notch chefs and my lovely wife is no exception, but she at least has the sense to serve the meal with a nice glass of Guinness. The kids get into the act by wearing green to school and pinching everyone who forgets, and I usually start the day off by making my now famous green eggs and ham. Truth be told, the first time I made green eggs, it wasn’t St. Patty’s day and the green was not food coloring, but that’s another story altogether. So, I guess the Winston’s are like many American families who are Irish for one day—and why not? The Irish don’t seem to mind that we join their party…the more the merrier!

In fact, why not take this opportunity to leverage the luck o’ the Irish for yourself and find a way to celebrate the fun, festive holiday and promote your company at the same time? Last year, I threw an old fashioned Irish Coffee Party and gave all my guests traditional clear-glass Irish Coffee mugs (imprinted with my logo) to make sure they remembered the party, and me, fondly. So, take this time to ponder the question, “What can I do to ensure that I am remembered by those who matter?” I think you’ll find the answer involves creating an effective promotional campaign and Rush Imprint is here to help you. So, make your own luck this St. Patrick’s Day and give them something to remember you by.

I’ve got to go prepare for my latest speaking engagement. My son’s school is having a St. Patrick’s Day pageant and since I am a professional speaker, they asked me to MC. It doesn’t pay much, but I hear they are serving punch and cookies. Remember, “If you’re enough lucky to be Irish…You’re lucky enough!”