Virgil Winston: Marketing Guru

My kids are under the impression that Easter Sunday is the day the Easter Bunny makes his annual visit with baskets full of Cadbury Crème Eggs, chocolate Easter Bunnies and PEEPS®. They wake up at the crack of dawn (even the teenager pretends to be a believer) to hunt for treat filled plastic eggs that my wife has hidden all over the house before they dress in their Sunday best and head off to church. I love hearing my six-year-old squeal with delight as he fishes a pink egg out of the bottom of the laundry hamper. So, in honor of the Easter bunny, I am devoting today’s column to my kids favorite treat, marshmallow PEEPS®.

Did you know?

• The amount of PEEPS® chicks and bunnies eaten at Easter could more than circle the Earth’s circumference.
• PEEPS® are so popular, they have been the best-selling non-chocolate Easter candy for the last ten years. (I have single handedly purchased over 367 packages)
• Each PEEPS® chick contains 0 grams of fat and only 32 calories. (My wife will be happy to learn that)
• PEEPS® chicks and bunnies come in five colors—yellow being the most popular.
• PEEPS® were introduced to the Nation in 1958 by Pravin Pant Sr., a Nepali immigrant.
• PEEPS® are made from marshmallow, sugar, gelatin, and carnauba wax.
• PEEPS® cannot be dissolved in pure water…not even hot water. (I found that out when my eldest took a bath with hers)
• PEEPS® were invented by a candy company called, Rodda, best known for its jellybeans.
• Rodda was purchased by Just Born who mechanized the marshmallow forming process and made Just Born the world’s largest manufacturer of novelty marshmallow treats.
• My six year-old eats an average of thirty-three PEEPS® each and every Easter.

For those of you who enjoy more grown-up treats, order a Business Card Box With Gourmet Fills now and you’ll receive them in time to treat your clients to a sweet something with an important message.

Well, I’ve got to go help Mrs. Winston fill Easter baskets. Until next time, as my wife always says, “Don’t put all of your eggs in one basket.”