Virgil Winston: Marketing Guru

T. S. Eliot wrote, “April is the cruelest month.” And Edna St. Vincent Millay asked, “To what purpose, April, do you return again?” I bring this up, not to show off my knowledge of great poets of days past, but because April is National Poetry Month and had been since 1996, but I am willing to bet you didn’t know that. It seems the Academy of American Poets, who are responsible for making April the official month to read, write, celebrate and enjoy poetry, could use a little help in the marketing department. I must remember to send them a note. My point is, since the infamous April showers are keeping many of us indoors and the economy is keeping us away movies and pricey dinners, now is the perfect time to explore the poet lurking in the dark recesses of our minds. And being something of a wordsmith myself, I thought I’d try my hand at something a bit loftier than my usual prose.

April is waning
Taxes are paining
Kids are complaining
Wife is blaming
Arthritis is flaming

That’s as far as I’ve gotten but I think I may be on to something. Yeats I am not, but I do know that a few words stitched on a cap or imprinted on an Aluminum Alpine Bottle can make the difference between being a distant memory and company they remember. You don’t have to have a way with words to market your business; all you have to do is, “put your name on it.” Well, I’m off to dust off my old copy of Emily Dickenson—turns out Mrs. Winston swoons over verses.