Virgil Winston: Marketing Guru

I’m not much of a nighttime sleeper—insomnia often keeps me up reading the dictionary and surfing the net until the wee hours—but I am a world champion napper. Nothing gives me more pleasure than lying down on the sofa in the late afternoon and taking a refreshing siesta. Now that summer is here, I have stepped up my napping to include outdoor snoozes on my hammock* (a Father’s Day gift) in the backyard. Nothing is better than kicking off my loafers, loosening my bow tie and reclining under the old oak tree while I review my latest manuscript or jot down blog ideas before drifting off to sleep and catching up on some much needed rest. I do some of my best thinking as the gentle breeze rocks the hammock back and forth and lulls me to sleep.

That is why I am pleased to inform you that July 22nd is “Hammock Day,” a day of relaxation that falls smack dab in the middle of the work week, making it the perfect time to play hooky and put your feet up. Okay, I realize that not everyone works at home or has the luxury to enjoy a mid-week holiday, but we can dream. That’s why I suggest gifting your hard working employees with the Lazy Swing Hammock emblazoned with the company logo. While it’s not the same as giving them a day off, it comes as close as company policy will allow.

All this writing about hammocks has made me sleepy so I’m going to jump in mine and take a quick nap to recharge. Remember the wise words of my late friend Sydney J. Harris, “The time to relax is when you don’t have time for it.”