Virgil Winston: Marketing Guru

Did you know that the word queue is the only word in the English language that is still pronounced the same way when the last four letters are removed? Of course “q” is not a word but that doesn’t change the fact that I spend way too much time reading the dictionary. My wife jokes that the dictionary is my bible and as a card carrying “word nerd,” I’d be hard pressed to disagree. I play Scrabble daily and read my Thesaurus like it’s pulp fiction. I recently joined an online word-lovers community so I can commune with like-minded folks on a regular basis. After twenty years of marriage, Mrs. Winston is finally over my word games so I had to branch out…for the sake of our marriage. Nobody wants to divorce over a game of “Synonym or Homonym?”

There are not many things I enjoy more than word play so it should come as no surprise that I think The Power of Words Calendar is the perfect pre-holiday gift for everyone on your list. Inspirational quotes speak for themselves on this unique motivational calendar. It attracts attention all year long and is especially well suited for advertisers in the insurance or education markets, but anyone who believes in the power of words to inform, change and incite action will love it.

One of the best ways to market your company is by inspiring others, which is why I like to give gifts with a message. Everyone, including your clients, could use a little pick me up once in a while and it may as well come from you. That way, your gift keeps right on giving…in a meaningful way. Don’t forget to add your logo so the recipient will know whom to thank for their daily dose of encouragement.

I’ve got to go prepare for my monthly “Thesaurus Club” meeting—I’m hosting. Until next time, I leave you with a quote from the inimitably quotable, Winston Churchill, “In the course of my life, I have often had to eat my words, and I must confess that I have always found it a wholesome diet.