Most people have a few magnets on their refrigerators to hold papers, notes or pictures. Others love to collect all different types of the company logo magnets and hardly have any clear space left! Metal file cabinets, drawers and desks in your office frequently have many magnets to remind the office occupant of important contacts.
Magnets advertising your business or events can have a sophisticated businesslike approach, or use humor to promote your company. Each method has its supporters, and the choice is up to you. Which approach best suits your company?
One of the best-selling magnets is the one which replicates your business card. These handy little custom magnets make sure that your customers have you information readily at hand when they attach them to a metal file cabinet, drawer or desk. Realtors frequently select these, as do insurance agents. They have found that potential customers are much less likely to misplace or throw away these magnets than they are a traditional business card.
You can also select personalized magnets in shapes often associated with the business you are in. Realtors like the house shaped magnets, while an automotive dealer may prefer a car shaped one.
Any of these magnets are small enough to easily slip into an envelope when preparing a mail out campaign, and many businesses choose to clip them to an estimate or receipt. They are often used as giveaways at a tradeshow, convention or seminar. They are a cost efficient promotional item which tends to provide an excellent return on your investment.
Although these promotional magnets are small in size, they provide a surprisingly large imprint area. Somewhere in the area of 2.5” x 2.5” is a typical area to place your logo or other information. This means that your information is readily and easily visible. This is particularly important when reading a phone number or address from your desk when the magnet is situated on a file cabinet, or when you are dialing the phone from across the kitchen!