All Things Promotional Marketing
rushIMPRINT
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Posts by rushIMPRINT
Tweet your way to $25… Introducing tweetLIBS!
Jan 11th
Now is your chance to display your tweeting wit and be entered to win a $25 rushIMPRINT.com Gift Certificate every Tuesday at 3 p.m. EST. Be sure you follow us in order to play – twitter.com/rushIMPRINT!
Here’s how to play for a chance at a $25 Gift Certificate!
1. Check out our Twitter page every Tuesday at 3pm EST for our tweetLIB.
For example: “My favorite promo pen is the color ______!”
2. Reply to @rushIMPRINT with your answer to the blank in the tweet completing the tweetLIB! Submissions will be taken for one hour, ending at 4 p.m. EST.
3. One lucky follower will be randomly selected to win. Be creative (and appropriate) and your answer just might be randomly chosen!
Check Out of Twitter Page Now!
*Winners will be contacted through direct message via Twitter.
Rules:
• You must follow us on Twitter to play.
• Each person or company is eligible to win one “tweetLIBS Tuesdays” game every 30 days.
• Participants may tweet multiple times but will not increase your chances of winning. Twitter usernames are entered and chosen at random based on their submission.
• Entries suspected of coming from spam or fake accounts will not be considered for selection.
Meet the rushBLOGGERS!
Aug 17th
We’ve made many changes and what better place to make another change than our blog! We want our readers to feel a part of the rushIMPRINT community and so we’ve pulled in our talent – and by talent, we mean our team members! Meet our fantastic new blog authors here to share their stories, thoughts, and experiences. They will write about everything and anything from office culture (including an intense office fantasy football competition), movie reviews, to industry news!
We’re your one-stop-shop during your morning prep, lunch surfing, or mid-afternoon coffee break … stop by the blog @rushIMPRINT to see what is happening and join in on the conversation. Now, without further delay, meet our bloggers!
Dan
aka: “The Chairman”
Hometown: Pittsburgh, PA
Favorite movie: Goodfellas
Last book I read: Delivering Happiness
Favorite Quote: “Always bear in mind that your own resolution to success is more important than any one thing.” – Abraham Lincoln
Kathy
Hometown: Pittsburgh, PA
My dream job: Personal Trainer
Something Unique About Me: “I have a heart of gold! …. well that’s what Robin said when I asked her.” (we all agree with Robin!)
Favorite Time of Year: Summer
What you can expect to read from Kathy: Holiday topics, running & fitness, Shopping, Office tales.
Brian
Hometown: White Oak, PA
Favorite Movie: The Hangover
Last book I read: Too Fat To Fish
What annoys you most: “Filling out these silly surveys.” (Too bad Brian. Too bad….)
Ashleigh
Hometown: Pittsburgh, PA
Favorite Time of Year: Fall / Halloween
What annoys you most: “My dogs.”
What makes you happiest: “My dogs.”
Last book I read: “….”
Chris
Hometown: San Diego, CA
What did you want to be when you “grew up”? “I wanted to be a Jedi, when I found out that was a fictional occupation, I wanted to be a computer programmer.”
Favorite Quote: “There are 6.9×10^9 kinds of people in this world.” – Anon.
Last move I saw: Avatar in IMAX 3D
Chrissy
Hometown: Latrobe, PA
Favorite Movie: Hoosiers
What annoys you most?: “People that drive slow in the fast lane.”
What makes you happiest?” “Spending time with my family and friends.”
Perry
Nickname: “Warlock”
Hometown: Pittsburgh, PA
My dream job: Artist or Musician … mission accomplished?
Favorite Holiday: Christmas
Favorite Quote: “Only two things are infinite, the universe and human stupidity, and I’m not sure about the former.” – Albert Einstein
Brandi
Hometown: Pittsburgh, PA
Favorite time of year: “I love the 4th of July, my favorite thing about it are the cook-outs.”
Something unique about me: “I’ve played softball for 4 years … you may find some of my writings deal with softball/baseball because it’s a fun subject for me!”
What you can expect to read from Brandi: Memories, experiences, general interests.
Zach
Hometown: Latrobe, PA
my dream job: Talk show host
Favorite Movie: Big Fish
Currently reading: Pink Ribbons, Inc. and American Conspiracies
Favorite Quote: “The meaning of life is to plant trees, under whose shade you do not intend to sit.” – Anon.
Todd
Hometown: Vandergrift, PA
Favorite Holiday: Thanksgiving
My dream job: Actor
Something unique about me: “I am the youngest of 6 children.”
What you can expect to read from Todd: All about the customer experience, from beginning to end, and what we learn as a company and individuals from each purchase.
Loran
Hometown: Pittsburgh, PA
Last book I read: The Lost Symbol by Dan Brown
Lost movie I saw: Knocked Up
What you can expect to read from Loran: Observations of daily life.
Linda
Hometown: PIttsburgh, PA
My dream job: Professional Dancer
Last book I read: Dear John
Something unique about me: “I make stain glass windows.”
Thomas
Hometown: Pittsburgh PA
My dream job: Actor, Comedian or Football player
What annoys me most: “When there is no explanation for why something stops working.”
Something unique about me: “I’ve seen more movies than you.”
Last book I read: Me of Little Faith by Lewis Black
Mike
Hometown: Pittsburgh, PA
Nickname: Daddy (says twin girls)
Favorite Quote: “Not all days are created equal.” – Anon.
Annoys me most: Negativity.
Makes me happiest: Family.
Crystal
Hometown: Loveland, CO
Favorite Quote: “If you worry about what might be, and wonder what might have been, you will ignore what is.” -Author Unknown
Last Movie I Watched: Inception
Last Book I Read: The Twilight Series!
Logo Logic
Jul 28th
When you are creating a logo for your company, you want to be remembered. You want people to stop, glance, (hopefully) stay, and ultimately buy your products. While developing a logo as part of your brand, remember that brands should be:
Memorable
Remembering a logo is to remember a company and, ideally, what they stand for. Having a client or customer be able to point out your logo from the rest is, in many cases, the difference between you and your competition. When customers aren’t in a purchasing position, they should be able to remember you when they are.
Describable
Anything too complex or not understandable is easy to forget. When people describe Subaru’s logo, they describe their six star melodies in a simple circle. Or the Apple logo–an Apple with a bite taken out. All of the uber successfully branded companies in the world have one thing in common: a describable logo.
Relevant
Not straying too far from your sphere of business is truly important. If you sell meat, make your logo relevant to the butcher industry. If you sell paper, make your logo relevant to the stationary industry. Help your customers remember what you do within your logo, as well as remember the logo itself.
Effective with and without color
With color, your logo may be wondrous and magical, but without color your logo should still have a lasting impression. There are a number of instances where your company logo will not be in color; maybe in someone else’s publication, or even in a document within your own company. Make it work.
Scalable (works no matter what size)
Whether your logo is the size of a banner or a little spec on a document, you want it to be something that people will recognize no matter what. When creating your logo, be aware what it looks like in all sizes.
Traits of a Good Leader
Jul 20th
Every company needs an effective, stable and strong leader charging forward to bring new opportunity and know how to calm the storm when the time comes. If you are one of these people or would like to be one, check out the list of effective leadership traits.
Learn and Teach Always
Every leader needs to know how to learn effectively and consistently. Business is always changing as well as the industry. Also, learning is half of the battle–leaders need to know how to translate their knowledge into employee/communal language.
Be Nice
Employment is a different environment than it used to be. It is now a place where you must earn trust and value employees to keep morale high. Simply, be fair, be kind, and be understanding and these values will take you, your team and your overall company far.
Personal Responsibility
Building teams that are about the best for the group and making sure that as a leader you are taking accountability for what is your responsibility and allowing the team to benefit.
Consistently Simplify
If a company is working on too many things, sometimes things can get muddled and unfocused. It is important to always have your top three elements that the company is focusing on. No more.
Global Context
How does your company fit into the world? What does your company mean to business? Where do you sit in the ecological sphere of the business world? This is all effective and vital information to know as you are building and leading your business.
What’s your style?
Appreciate what you bring to the table as a leader and build on that. Make sure that you are always self aware to assure that you are staying on track and on board the effective leader train. It is easy to fall off of this and feel the need for change.
Manage by setting boundaries with freedom in the middle
The boundaries are commitment, passion, trust, and teamwork. Within those guidelines, there’s plenty of freedom. But no one can cross those four boundaries.
Detailed and Disciplined
Know all of the cogs and wheels and how they turn within the company sphere. No job is too unimportant, no facts are useless. Make sure that you have the most important ones written down in your brain and used as a way of doing business.
Time Management, Inc.
What are your priorities as a company? Define these and then set them into your daily tasks and goals that go into your planner so you are consistently aligned with them.
Be Straightforward
A good leader is able to correct assertively and move on. Make your corrections like smells–get them in and get them out. This will keep things open, fresh and leave no questions as to how you feel about something.
Magnify Yourself
Jul 12th
As a business owner, have you ever thought to yourself, “I gave them my business card, but they will throw it away or store it with all of their others”? You want to stand out and not only that but you want them to think of you the minute that they have the need for your services.
The best way to stick with people is to get a magnetic business card, especially if you are in the service industry. You might not always be needed but want to be the first on a customer’s mind when they are in need of your services. Being on someone’s fridge provides this service to you and for them holds their coupons, kids accomplishments and to do lists to their fridge.
Let’s just state the obvious here, refrigerators are used frequently. You could almost call it the local watering hole in a home. People living and visiting the home eat and talk there. Having your business card on the fridge lets you have hundreds of opportunities to be remembered in a future clients mind.
With many clients it is all about the “first number I see” concept. Although this may not be the best way to choose a business, it is a fact of business. Get in on the secret and get your business up on people’s fridges before your competition does!