All Things Promotional Marketing
Thomas
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Posts by Thomas
How to Keep Your Company Relevant with Technological Advances
Sep 7th
Imagine the year is 1990, only 20 years ago. Someone asks you a random question: Who was the 2nd person to sign the Declaration of Independence? In 1990, where would you find this info? You could ask someone that may know or find it in a history book or encyclopedia, if you had one. You could visit a library, and hunt down a section on books that may help you. Either way, there would be some time involved. Flashforward to 2010 More >
Achievement Unlocked: Business Lessons Learned from Xbox 360
Aug 25th
I like to consider myself a gamer and the Xbox 360 is my system of choice. Xbox 360 was the first next-gen console to debut and being a Sony Playstation devotee, I wasn’t sure what to make of it. I researched it thoroughly and after reading previews, seeing images and videos, I decided this was something I had to own. I knew the launch date was drawing near but had no plan of action to secure one system of what I knew would be a limited supply. So I decided to patrol the retail stores to see how bad the lines were. At 11:30pm on the November pre-launch day, I found that Target had a surprisingly short line and decided without cold weather preparation to wait in it until 7am. (Probably something I’ll never do again) I succeeded in my efforts as the 360 was everything I wanted it to be. 
However there is one small feature on the 360 that didn’t really factor my purchase but has been a really enjoyable part of the experience. More >
rushIMPRINT and the return of Fantasy Football
Aug 18th
If your office is anything like ours, the month of August is a lot more boisterous then previous months. It brings the start of fantasy football and the hope for redemption, at least in my case. This will be the company’s 3rd season of fantasy football and each season has evolved. Competition gets better and talk gets louder, but it’s all in good fun. Our first season started innocent enough, no one really talked too much. Which would have been fine if we started a book club but half of the fantasy fun is talking smack, win or lose. That was a role I was happy to get behind. It kind of loosened the mood a bit and the smack talk started to build especially around playoff time. Anthony from the IT department had the best team on paper and in the regular season but I was feeling good about my chances. My dreams were crumbled when I lost to Dan, our CEO. He was riding the Cinderella story, and my Wide Receiver threw a pick. You read that right, I lost by hundredths of a point. Anthony ended up with the crown the first season and ended Dan’s Cinderella story. Considering the dramatic fashion and narrow margin of defeat, I was chomping at the bit for our 2nd season. More >