Posts Categorized: rushIMPRINT Company News

Marketing Budgets Rise in 2011

The Chief Marketing Officer Council, a global network of 6,000 chief marketers, recently released the results of a global survey conducted on 600-plus marketers. The report indicates that approximately 60% of the participants intend to shell out more for marketing initiatives, including brand building, promotional items, and promo products. A significant 26% of those surveyed… Read more »

Presenting … rushVIDS: Umbrella Product Test

We are excited to announce our new video series – rushVIDS! We are going to present an exciting array of videos that both entertain and educate. Watch our rushCREW put products to the test, explain the latest and greatest happenings on rushIMPRINT, discuss promotional ideas and tips for your business, and answer customer questions or… Read more »

Stress Ball Power: The Light is On.

Virgil Winston: Marketing Guru Stress…it’s the weight of the world on our shoulders…and we all carry it. Question is, what can we do about it? Well, it is with all modesty that I tell you my great, great grandfather Clayton Lee created the first “Jesse James” stress ball in 1868. Okay, so it was made… Read more »

What’s in a Name?

Virgil Winston: Marketing Guru I was a promotional products prodigy. My dad gave me my first sippy cup when I was eleven months old. It was imprinted with the words, “The minute you get the idea you’re indispensable, you aren’t.” Of course, it had the Morton Meat Packing logo on it, but it was such… Read more »

What to print?

In my previous posts before I was trying to give you advice on what your logo should be imprinted on, but I just realized that I have absolutely overlooked the question of what exactly should be printed. Of course, for most occasions a simple logo will do. Or logo plus phone number or web site… Read more »

Effective Use of Promotional Products 101

There have been many successful marketing campaigns that have used our products. I have also seen campaigns that could have been even more successful. When choosing promotional products there are a few keys to consider: 1) A product might work because it is useful. Or at least it stays where it is easily seen and… Read more »

72-hour marathon DAY 3

The demands of producing promo items ten times quicker than the normal industry turnaround is nothing new to me. Most of my days here run on deadlines. We are, after all, the web’s first source for logo merchandise ready to ship in 24 hours. Clients who need promo items fast come to us everyday, because… Read more »

72-hour marathon DAY 2

Everything is going pretty well with the fleece wear order. Production is in full swing, which means I can now put down my third mug of brewed coffee, breathe, and do some research for the client. Warming up to fleece Our instincts were right. Clothing is still the most popular category for promotional items (more… Read more »

72-hour marathon DAY 1

At 9:20 on my watch today I received a rather frantic email from the marketing representative of an old client – an insurance company – who said that they needed 200 pieces of fleece wear embroidered with their logo right away, in three days. They are sponsoring a local mini-Winter Olympics event and would like… Read more »

Unexplored turf

Interesting tidbit: Only a little bit more than six percent of the promotional products produced in the United States are aimed at attracting new customers, according to the Promotional Products Association. What are the rest used for? Business gifts, employee relations, branding, public relations, and dealer and distributor programs – all to retain existing customers… Read more »