rushIMPRINT Company News
Well, it looks like the promotional apparel business is ready to glamour up – and I’m not surprised why. Promotional apparel sales accounts for a huge part almost every promotional product manufacturer’s yearly revenues, so it’s only right that this industry be perked up.
Gone are the days when promotional shirts were made of low-count cotton and itchy fabrics. Clients have become much choosier, preferring brands such as the Perry Ellis, Devon and Jones, and Van Heusen, among others.
So big has the promotional apparel business become, in fact, that a fashion show featuring promotional apparel will be held on February 26 to 28.
The fashion show is part of a nationwide promotional products congress that aims to discuss, among many other things, the different fabric, style, and color trends by promotional clothing suppliers for the year ahead.
Who knew that oxfords could be so fashionable?
So I just read that Coca-Cola is finding inventive ways to beat Red Bull in the energy drink market. Maybe they should do what they did in 1996 – give t-shirts away.
That’s right. In 1996, Coca-Cola managed to make POWERaDE the top energy drink by giving away POWERaDE t-shirts to all the athletes in the Olympic Games – athletes who wore them so often they practically became walking billboards. Because of this marketing move, POWERaDE climbed from ‘new brand’ to ‘the brand’ overnight. Coca-Cola also gave away POWERaDE caps and backpacks, drinking bottles, and other sports-related promotional items to these athletes, who were more than happy to use them. Kaching!
I like free stuff. Even after years of working with promotional products, I still never get tired of getting useful things free of charge, like the folio my neighbor gave me this morning. I know it is 25 days too late (folios are usually given out during New Year), but I looove it still. The smell of new paper, the feel new leatherette – it makes me inexplicably happy.
I have friends who prefer electronic organizers, but to me, there’s nothing like jotting down groceries, upcoming bills, to-do’s, and phone numbers on real, honest-to-goodness paper. This way I always find what I need when I need it, and never have to deal with corrupted electronic data or incompatible synchronizations (talk about technostress!).
Now excuse me while I write things down.