Posts Categorized: Promo News

Tattoo You

Virgil Winston: Marketing Guru My daughter, who is a few months shy of her 18th birthday, recently announced her desire to get a tattoo. As someone familiar with branding and four-color imprints, this was a day I dreaded but knew was imminent. As a father, I was appropriately horrified but as a marketer, I found… Read more »

Picture Imperfect

Virgil Winston: Marketing Guru I just heard from my editor that my book is going paperback and I couldn’t be more thrilled. Of course, like a lot of good news, there is a bit of a “but” that came with it. Apparently part of the reason my book took so long to sell enough copies… Read more »

Summer Olypmics

Virgil Winston: Marketing Guru Every year, the whole Winston family looks forward to watching the drama of the Olympic Games unfold. It’s exciting to watch athletes go for the gold for the first time, or perhaps take their last shot at being the best in the world. Adding to the excitement this year was the… Read more »

Games People Play

Virgil Winston: Marketing Guru I sat next to a young gentleman who was on his way home from E3. For those of you not in the gaming industry, E3 is an annual trade show for the computer and video games industry presented by the Entertainment Software Association (ESA). It is used by many video game… Read more »

Ode to the Lanyard

Virgil Winston: Marketing Guru I returned from a conference in Atlanta to discover that my wife had thrown out my lanyard collection. Before you begin mentally flogging her for such an obvious and unspeakable transgression, her mistake (though horrific) was not malicious. In fact, it was quite accidental and she felt, and continues to feel,… Read more »

Ride, Winston, Ride

Virgil Winston: Marketing Guru Last month my family spent a total of $969.45 on…wait for it…gasoline. We aren’t ostentatious—we don’t drive Hummers or giant SUVs; we don’t commute hundreds of miles a day, we observe the speed limit, have our oil changed on a regular basis and make sure our tire pressure is properly maintained…. Read more »

Out of Gas

Virgil Winston: Marketing Guru It seems that all anyone can talk about this summer is the high price of gas. Watching the prices rise to unprecedented and heretofore unimaginable highs is about as much fun as a trip to the dentist sans Novocain, but it has become somewhat of a national past time. Most people… Read more »

Fair Play

Virgil Winston: Marketing Guru I spent all day with my six year old at the county fair. It was great fun and we both ended up with the stomach aches to prove it. I haven’t eaten that many honey roasted peanuts, ice cream sandwiches and corn dogs since, well, since last year. We rode every… Read more »

Dream a Little Dream

Virgil Winston: Marketing Guru I recently dreamt that I was a celebrated bullfighter named Pablo Federico Prometheus Escobeche living in Pamplona. The entire dream was in Spanish, which I don’t speak, so I’m not entirely sure what happened but from what I could piece together, I was on a caliente streak. I was a local… Read more »