When it Comes to Business, Don’t be a Cicada

Seventeen years ago, Brood V cicadas were just snuggling in for their long nap. These noisy creatures are just a little smaller than your thumb and are completely harmless, if not just a bit frightening to see zipping past you in person. Cicadas like these spend just a few weeks as adults, the males happily chirping away their tune at about 100 decibels1 to attract a mate. The female quickly works to build a home for the new brood, carving out a small section in some tree bark for her young. The young grow quickly, drinking their fill of tree sap before making their arduous trek back down to the dirt and taking their beauty sleep for the next seventeen years.

Skip ahead to today. It’s a lovely day in Pennsylvania, and a lovely day for an extensively well rested cicada to wake up from his nap and greet the world. This cicada has had the privilege of catching some beautiful months in 1999. Maybe he had a chance to go watch the first in the Star Wars prequel Trilogy, The Phantom Menace. Maybe the little audiophile was one of the original supporters of Napster, calling up his friends on his new cell phone to talk about Christina Aguilera’s Genie in a Bottle. Whatever the case, this insect is in for quite the culture shock. Gone are the days of this cicada sporting his favorite color of Nokia 8210 phone, because today, this insectoid friend has a brand new IPhone 6S, with a case customized in his company’s logo. Star Wars will be a big change for the cicada too; now the property of Disney, Star Wars and the Disney brand are on everything from coffee mugs to T-shirts. The cicada might not be able to pick up all the goodies for Rogue One, but why not take the opportunity to explore countless other printing options, maybe some other branded merchandise to give his own children to decorate and sport for their own rest until 2033. And don’t get me started on music. He’ll be using that new phone to tweet all his fellow chirpers about the new song he found on a Spotify playlist, Drake’s Hotline Bling.

That’s all just one cicada’s story, but cicadas don’t usually have their own business to get out there. Technology, music, movies; all have changed over the last seventeen years, but what hasn’t changed is the love of a well branded product that you can share with your customers or with the employees that make your business possible. Branded merchandise isn’t just something that pops up once every seventeen years. They’re the shirts that customers wear with pride when they go visit the movies with their families. They’re the mugs they sip out of to get ready for a busy day at work, or at the end of a weekend long conference. They’re the flashy phone cases they show off to their friends as they share pictures, watch clips on YouTube, or take awkward selfies! Your brands can be with these people forever, and it doesn’t need to take seventeen years to get the word out. Place an order today.

Water. Here’s a Tip: Take a Sip!


Water Is Life

Did you know that more than 71% of the Earth’s surface is covered in water? That’s approximately 326 million trillion gallons of water, covering the surface of the planet and helping to power Earth’s complex and diverse natural life. A human body is composed of anywhere from 60% to 70% of water, as well. Without water, we’d be nothing but tiny balls of dust rolling across the face of a huge, dead boulder.

You don’t have to look for evidence of water’s importance, both to the planet as a whole and to our individual health. Regions with draught are prone to famine, wildfires, poor crop yields, and a host of other environmental calamities. The simple absence of Earth’s most important resource can fundamentally destroy a previously healthy region. The effect on a human body is exactly the same. It would probably be awful, but if you needed to, you could survive for up to three weeks without food. Only three days without water, though, is fatal to human beings.

Increase Hydration and Brand Awareness

It’s clear that water is the fuel that powers the engine of life. That’s why it’s so important to stay hydrated at all times. Whether you’re doing heavy lifting in a warehouse, traveling around making sales calls, or sitting at your desk typing on a keyboard, getting enough water is the single most important thing you can do to enhance your overall health and productivity.

That’s why we’re so proud to offer industry-leading prices on custom water bottles. Whether you’re trying to outfit your employees, keep everyone hydrated during an employee appreciation barbecue, or looking for the perfect promotional product to get customers excited during the summer months, these water bottles are the perfect mix of fun, form, and function.

Giving your employees a branded water bottle is a great way to make sure they’re operating at peak performance. It helps them stay hydrated all day long and removes the need for frequent trips to grab something to drink. It improves workplace productivity and removes a potential inefficiency.

Custom Water Bottles Work

Now that summer is here, people love to be outside. Maybe you’re planning an employee appreciation barbecue. It’s a great way to improve morale and give your employees a little time to enjoy a summer day. Giving away our branded water bottles make the perfect addition. It gives them an easy way to fight off thirst in the summer sun and, when they take it home, makes a useful everyday item for their families.

Probably the best use of our custom branded water battles, though, is as a promotional item. Giving your customers a timely, useful promotional product is one of the most effective possible ways to market yourself. Summers are about bike rides, picnics, beach trips, and enjoying the outdoors. A water bottle is perfect for all of those activities. Best of all, they’ll see your logo every time they use it, which means your brand will be on their minds all summer long.

With a variety of colors available, we have the perfect water bottle for whatever you need. Contact us today to place an order and take advantage of this opportunity to get the perfect promotional item at an unbeatable cost.

Take Your Brand to New Heights with Promotional Products


You’ve built your business from the ground up. You work hard to make sure your product or service fits your customers’ needs. Often times, though, it seems as if your brand isn’t getting the recognition it deserves. You want your brand to be in front of as many eyes as possible, but this isn’t always easy. Sure, added exposure would help your bottom line, but more than that, you know that what you offer is something your customers want. It’s something that makes their lives easier and more enjoyable. Being there for your customers is the whole reason you started this business in the first place.

Unfortunately, some marketing can be pricey. As a result, many businesses decide to rely on word-of mouth or social networking to reach their customers. However, there is an alternative. You can expand your audience and reach as many people as possible while also avoiding the outrageous costs that are often incurred from other advertising mediums.

Promotional products are the answer.

They go by many names: promotional products; promos; branded merchandise; logoed stuff; swag; but no matter what you call them, there’s no denying their impact. Branded merchandise has an incredible return on investment and puts your business in front customers’ eyes and on their minds, all for a price that can accommodate any budget.

A recent study shows that American consumers have a highly favorable view of promotional products.

(click to see the full infographic)

Choose from many different products

Because of the large array of products and styles available, there is sure to be a branded merchandise assortment that will work for you. No budget is too big or small, so whether you’re looking for custom pens or embroidered Nike golf shirts, rushIMPRINT has the products you need at a price that fits.

For example, due to their low cost, some items like pens or custom sunglasses lend themselves better to large giveaways. Other more indulgent items, however, may be better suited as gifts to VIP clients, star employees, or for work anniversaries.

Another unique benefit of promotional products is their universal application. Because there are many different types of products that can be imprinted with your logo, there are no limits to which market you can advertise. Branded merchandise is like a skeleton key that unlocks the door to every demographic. Want to sponsor a 5k or awareness walk? Imprint your logo on custom water bottles, rally towels, and T-shirts. The participants will be thankful for the hydration and apparel and view your company favorably as a result. Maybe you’re considering donating equipment to a local school. Affix your logo to custom notebooks, pens, USB drives, or even backpacks. The students and parents will be thankful for the supplies and on top of that, contributing to education will shine a favorable light on your company. Everybody benefits.

Whatever audience you want to connect with, there is a promotional product that fits. Incorporating branded merchandise into your advertising efforts is a great way to take your company’s marketing to the next level. Start browsing now, there’s a product out there with your name on it, or rather, there will be soon!

The Stay Interview: Why Your Company Needs it



Anyone who runs an office is familiar with the exit interview. When an employee leaves, you ask them questions to figure out what they did and didn’t enjoy about their job, why they left, and what they think could be improved upon. Recently, though, employers have begun to wonder why you would wait until a potentially valuable employee leaves to figure out the answers to these questions. As a result, the “stay interview” is gaining a lot of traction in workplaces.

Put simply, a stay interview is an exit interview for employees who aren’t quitting. The goal is fundamentally the same. You want to figure out what your employees like, what they don’t like, and how to create a more productive work environment. It’s not just a great way to increase employee satisfaction, it helps bring new ideas to light before it’s too late to implement them.

When conducted correctly, a stay interview is a perfect way to keep your office running smoothly. Because of the different circumstances, though, a stay interview has to be conducted a little differently than an exit interview. If you aren’t asking the right kinds of questions, you won’t get the type of results you’re looking for.

The main goal of a successful stay interview question is to get your employee talking. That’s why you should never ask a “Yes” or “No” question. Asking your employees if they want to be paid more is going to get you a predictable answer and very little in the way of useful information. Instead, ask questions that require some thought and consideration.

A great question to ask is, “What opportunities to improve yourself would you like that go beyond your current role?” Another is, “Which of your personal talents do you not feel that we’re taking enough advantage of?” These are questions that require some elaboration to answer, and both are designed to reveal something about your employees and what motivates them. You might discover hidden, incredibly useful aptitudes that flew under the radar because they weren’t part of the technical job description.

The goal is to avoid asking simple questions like, “Are you happy here?” If the answer is yes, you don’t get any other useful information. If the answer is no, you’ve set an adversarial tone and are still forced to ask more questions to learn the root of the unhappiness. Designing your questions properly lets you easily determine the level of workplace satisfaction without creating a negative atmosphere or limiting how much you can learn from the process.

If you’re not already conducting stay interviews, there’s no better time to start than now. You might uncover problems you never knew existed or find ways to improve your productivity that you never even imagined. Your employees are your most valuable resource, and a stay interview is a brilliant way to make sure they have a comfortable work environment while also developing new, more effective business practices. Just ask the right questions and you might be shocked by how much your office’s morale and effectiveness improve.

The 3-4 Defense | How to Capitalize on a Gap in the Market

The 3-4 defense is one of the more interesting innovations in American Football, and one that the Pittsburgh Steelers used to great advantage for decades, not just in on-the-field performance, but in talent evaluation. With the NFL draft quickly approaching, let’s take a look at just how the 3-4 defense worked to Pittsburgh’s favor in terms of exploiting the existing market to unearth some exciting talent on defense.

A Breakdown of Defensive Setups in the NFL

First, it might be helpful to explain what the 3-4 defense is and how it works. In a typical base defense, which is also commonly referred to as a 4-3 defense, a team will deploy four defensive lineman and three linebackers in their front seven group of defenders. This is where the name 4-3 comes from. The defensive lineman play up front and play lower to the ground to get leverage against the opposing team’s offensive lineman, while the linebackers stand more upright to assume a greater range of responsibilities.

The 4-3 Defense

4-3 Defense

The primary goal for the four defensive lineman is to rush the quarterback and force a bad throw or sack him for a loss of yardage. A standard play call will have those four rushing; anything more than that is called a blitz, which augments the pass rush at the expense of coverage on receivers.

The 3-4 Defense

3-4 Defense

The 3-4 defense flips the line and linebackers, with three players playing up front and four linebackers standing upright behind them. The four-man rush remains in play as in a traditional defense, but the twist is that now any one of the four linebackers can act as that fourth pass rusher, which can confuse an opposing offense – a huge advantage over the course of a game.

The different style of defense leads to different type of talent requirements. The defensive line as a whole is larger in the 3-4 than in the 4-3. Outside linebackers in a 3-4 defense, who play on the edges of the front seven, are typically larger and less agile than their 4-3 counterparts.

Why This Swap Helped Win Games

While the 3-4 defense has waxed and waned in popularity since the 1980s, the Steelers are the only team to run it continuously since that decade. The advantage that this has given them as a result is that they’ve been able to snatch up valuable players in the draft and free agency that simply do not fit in a traditional 4-3 defense, such as college defensive ends who are too small to play that same position in the pros, but not quick enough to play linebacker in a 4-3. Because these players are in low demand league-wide, the Steelers are able to spend less valuable draft picks on them and sign them to cheaper initial contracts.

One of the best examples of the Steelers exploiting this gap in the market is James Harrison, who went undrafted and unnoticed until the Steelers plugged him into the lineup and let him flourish to the point where he won the NFL Defensive Player of the Year award in 2008. If the 3-4 defense was more in style at the time, Pittsburgh may have missed out on Harrison as demand drove up interest from other teams.

A photo posted by James Harrison (@jhharrison92) on

Luckily for Pittsburgh, they were one of the few NFL teams to run a true 3-4 defense at the time, and that strategy helped them exploit a market inefficiency to find low-demand and little-used talent that fit their team perfectly for a relative pittance.

What This Means for Your Business

By recognizing a gap in the market, and tailoring their strategy accordingly, the Pittsburgh Steelers were able to strengthen their efforts in ways other franchises couldn’t. Take a page from their playbook. By incorporating unorthodox strategies in creative ways, your business will set itself apart from the competition.

What has your business done to stand out from others in your industry? How did you go against convention? Was it a successful venture or did it fall flat on its face? Let us know in the comment section below!

Introducing the new Resource Center slider at rushIMPRINT.com!

For your convenience, we’ve added a new feature to our website. Our informative blogs, honest testimonials, engaging infographics, and interactive marketing calendar have all been condensed into one easy-to-use slider on the rushIMPRINT site. Simply click the Resource Center sidebar on the right side of your browser window to expand it, and then navigate to the resource of your choice.

Once clicked, the Resource Center menu slides open:


Once clicked, the slider offers 4 resources to assist in your marketing efforts:

Blog
(You’re on it now!) Learn best practices and strategies to help bolster your marketing efforts. In addition to in-depth product descriptions, the rushIMPRINT blog offers ways to implement branded merchandise into your campaign to help grow your business.

testimonialsTestimonials
We’ve dedicated an entire section of the rushIMPRINT site to customer feedback. Here, we provide unedited messages from our customers. Our aim is to add a level of transparency to our process and offer honest insight on the experiences some of our customers have had working with us.

Infographics
Find a wealth of useful marketing information at a glance. Our graphics department has taken in-depth research and visually represented it in an appealing and engaging format. These infographics will provide you with the knowledge to make the right choice when it comes to selecting your branded merchandise.

Marketing Calendars
Get quick, one-click access to a vast collection of marketing ideas coupled with corresponding promos. Our product specialists have paired holidays, health awareness occasions, sports events, and more with the branded merchandise to match each event. Many of these products even have 24-hour rush production. Procrastinators, we’re here for you!

The 5 Most Important Rushes in History

At rushIMPRINT, we’ve made a name for ourselves by providing top-quality branded merchandise at great prices. We got to thinking about our name, where it ranks in the world of Rush, and what else we can do to live up to it. We present the result below, the 100% Scientific* and Definitive** Rush Power Rankings!

5. Rush

Since 1968, Canadian prog-rock powerhouses Rush have been rocking faces all over the world with their unique blend of pop-friendly sound and virtuoso musicianship. As inductees into both the Canadian Music Hall of Fame and the Rock and Roll Hall of Fame, Rush have cemented their status as one of the most legendary acts in rock music history. With 24 gold records and 14 platinum records, they rate as the third-highest-selling rock and roll band of all time. Their artistic triumphs, record-breaking album sales, and decades-long staying power have Canada’s favorite sons holding down the #5 spot on our power rankings.

4. Benjamin Rush

Charles Willson Peale [Public domain], via Wikimedia Commons

Being in two different Halls of Fame is pretty amazing, but you know what beats it? Signing the Declaration of Independence! Benjamin Rush never had a gold album, but he was a physician, a member of the Continental Congress, a professor, and the founder of a college that remains open to this day! Think of the number of lives Benjamin Rush impacted. All of the students who have been educated at his institution. All of the generations who have grown up expecting the freedoms he fought to win. He may not have recorded “Tom Sawyer,” but he did more than enough to snag our #4 ranking.

3. Mt. Rushmore

What Benjamin Rush did not do is become President of the United States. He also, tragically, failed to have his face engraved on the side of a mountain in South Dakota. Signing the Declaration of Independence is a big deal, but it’s pretty hard to compete with four of the greatest Presidents in American history. Washington was instrumental in winning freedom for the Colonies. That declaration that Benjamin Rush signed? Yeah, Thomas Jefferson wrote that. What did Abraham Lincoln accomplish? Oh, right, he ended a Civil War and freed the slaves. As for Teddy Roosevelt, he was a soldier, a police chief, a boxer, a big game hunter, a wildlife conservationist, and a President. That’s why these men had their faces carved into a mountain on a monument that attracts more than 2 million visitors every year. More than enough to capture the #3 spot on the Rush Power Rankings. Mt. Rushmore might have been ranked higher, except for…

2. The California Gold Rush

Without the California Gold Rush, Mt. Rushmore might not even be in the United States today. Maybe the concept of Manifest Destiny made westward expansion inevitable, but there’s no question that when James W. Marshall found gold at Sutter’s Mill in 1848, he started a landslide that lead to America’s current sea-to-shining-sea shape. Within one year, California was already a state, and the other Western territories were quickly headed in that direction. A little glint in a streambed may have been the catalyst that helped create modern America. That’s why the California Gold Rush earns our #2 spot.

1. Custom Rush Apparel from rushIMPRINT

rush apparel from rushIMPRINT

Everyone on this list accomplished a lot, but none of them did it in just 24 hours. Thanks to our new custom rush apparel program, you can order high-end branded apparel that ships in as little as 24 hours! No waiting around for your shipment, no worries that your shipment is late, and no need to plan weeks or months in advance. Just log in, place your order, and boom! It’s out the door the next business day. It’s a whole new paradigm in custom branded apparel. This is the same high-quality branded merchandise you’ve come to expect from us delivered in record-setting time!

* Not Actually Scientific
** In No Way Definitive

Earn Your Customers’ Focus in a Sea of Distraction

Over the years, American advertising has grown from humble beginnings into a pervasive medium present in nearly all facets of our life.

Think about it.

If you take a look around you right now, I’d wager there are at least several things within your line of sight that are imprinted with a company’s logo. As I’m typing this, nearly a dozen items on my desk are branded. My décor is minimalistic, too, so most of these logos are on things I use every day-my keyboard, mouse, monitors, etc.

This speaks to the prevalent nature of branding in our culture. Unless you’re clad in homemade clothing and backpacking through the wilderness, nearly everywhere you go is likely to be smattered with a logo of some sort. Pair this branding saturation with the increasingly short attention span of the average adult (8 seconds) and you’ll likely come to one inevitable conclusion:

To earn customers’ attention, you need to say something unique.

A task not so easy in today’s market where in just one minute, Facebook users like over 4 million posts, Twitter sees 347,222 tweets, and Snapchat users share 284,722 snaps. As illustrated below, the amount of big data generated every 60 seconds is overwhelming.

With this degree of content overload in mind, it’s clear to see how earning customers’ attention is extremely competitive. This wasn’t the case in American marketing’s infancy. In the late 1700s, marketing consisted mainly of colonists advertising goods on-hand. The messaging was basic, dry, and purely informative. Flash forward a couple hundred and a half years, and marketing has, out of necessity, evolved into a colorful and creative art form.

To stay relevant, marketers are constantly thinking of fresh ways to promote their brand. It’s no longer enough to put your product or service on a billboard and wait for orders to come in. You need to be active and engaging in your messaging. Your need to not only speak to the problems your product or service can solve, but it also must resonate on a personal level with your audience

Native advertising is a medium so clever, you can hardly tell what you’re seeing is an ad. It gets your customers involved by offering an experience beyond the traditional exchange of goods and services. When using this type of marketing, the advertisement often becomes the content itself. Take, for example, the Nationwide Commercial featuring Denver Broncos Quarterback Peyton Manning. The commercial portrays Manning singing about his day-to-day life to the tune of the Nationwide Jingle. The most memorable line being “Chicken parm you taste so good”.

Due to its popularity, this spot even lent itself to parody in a subsequent ad; a commercial sequel of sorts.

Is Nationwide promoting any of its benefits with this commercial? Is it clear how their insurance is better than the competition? Not at all, but this was not the purpose of the ad. The purpose was brand awareness and recognition. Nearly everyone can recall their jingle after hearing Peyton sing it. Some have probably even come up with their own versions. You may even be humming it to yourself right now.

In a press release, Nationwide’s Chief Marketing Officer Terrance Williams said “The original ‘Jingle’ ad was one of the highest performing television ads in the history of our brand”. Nationwide’s concept was to bathe Peyton in a relatable light; to strip through the layers of stardom and instead, show him in everyday situations. This led customers to see him as relatable and ultimately associate this feeling to Nationwide. Customers want to buy from relatable companies. It fosters brand confidence.

Although the specific benefits of choosing Nationwide Insurance may be lost in the message, that information isn’t the focus of this commercial. The focus is brand awareness. By gaining this type of brand awareness from just one campaign, customers who need insurance are much more likely to go to Nationwide first. All they need to do at that point is offer at least comparable, if not superior services at competitive prices.

By incorporating an advertisement with a memorable and easily emulated jingle, a superstar quarterback, and a bit of comedy, Nationwide was able to make their brand a household name. They found a way to creatively gain brand recognition with a jingle that was catchy enough to be repeated by everyone around the TV on Super Bowl Sunday. In terms of brand recognition, it would behoove your company to take a page from Nationwide’s marketing playbook.

What are some of your company’s non-traditional marketing efforts? How have you gone beyond your product to engage customers in interesting ways? Maybe you incorporated distinctive product giveaways with your company’s logo. Let us know in the comments below and click through to start customizing your unique promos.

InvisibleInk™

Introducing rushIMPRINT’s new (and exclusive) imprinting method: InvisibleInk™!

After months of intensive research, our ink development team has finally perfected a way of incorporating cutting-edge cloaking technology with our imprinting methods. The result? An imprint so innovative it has to be seen to be believed!

What is it?

    InvisibleInk™ is an embellishing method exclusive to rushIMPRINT. With InvisibleInk™, you’re able to customize promos with your logo like never before!

What it means for you

An expedited design process

    • Never worry about coordinating the perfect color with your chosen promo. InvisibleInk™ is always a match!
  • A more durable Imprint

    • InvisibleInk™ will not smudge, peel, fade, crack, or wear off your merchandise, guaranteed!
  • Faster turnaround than ever before!

    • With InvisibleInk™, your products are virtually ready to ship the moment you finish the checkout process.
  • Dramatic increase in brand awareness

    • By being early adopters of this groundbreaking technology, your company, as well as the recipients of your imprinted merchandise, will be seen as trendsetters in your respective fields. Similar to the way in which mobile phones rendered the landline obsolete, merchandise imprinted with InvisibleInk™ will soon become the new norm. People will come to trust your brand and respect you as the influencers you are.
  • Exponential ROI

    • Clients will be clamoring for merchandise imprinted with InvisibleInk™. As one of the first companies to incorporate these types of promos into your campaign, your sales will dominate the competition. View the chart below for reference:
  • Imprint your promos imprinted with InvisibleInk™ today!

    Choosing InvisibleInk™ is simple. Browse any of our thousands of products as you normally would. Once you’ve selected one that’s perfect for your campaign (might I recommend the Malibu Sunglasses), simply click the “blank” tab under “Choose imprint and quantity”. Don’t worry, “blank” is code for “InvisibleInk”. That’s it! Sooner than you know it, you’ll be opening your box of freshly imprinted promos, hot off the presses.

    Renew Your Marketing Strategies This Spring

    Spring

    Unless you’ve been glued to your desk hatching plans to conquer the business world, you’ve probably noticed that spring is in the air. The leaves are green, the flowers are blooming, and the sun is shining. Dull old winter is gone and the great outdoors is refreshing itself for a new cycle. Maybe this year, you should take a hint from Mother Nature and do some refreshing around the office.

    Every spring, the air is abuzz with bees swarming around, pollinating for all they’re worth. Bees are some of nature’s hardest workers, and there are more than a few things you can learn from them and apply in your own business. Don’t let the bees take all the shine. Spring is the perfect time to generate a little buzz of your own. Maybe try a start-of-season sale or launch a new marketing campaign. Tax returns are coming and the weather is turning, so people are going to be out shopping. Make sure they’ve got a great reason to visit your business. Flowers don’t pollinate themselves and businesses don’t grow by magic. Put in some hard work of your own and show those bees what real buzz is all about.

    Historically, spring is the time of year when farmers hit the fields at the crack of dawn, ready to till, hoe, and plant until sundown. Every farmer knows that the work he does in the spring isn’t going to pay dividends immediately. If it doesn’t get done, though, the tables are going to be pretty bare come fall. You have to plant the seed in spring so that, months later, it blooms and goes to market. Business is the same way. Everyone knows that the biggest shopping seasons of the year come in fall and winter, but without laying a good foundation in the spring customers are likely to pass you by during the Holidays. Take a lesson from our farmer friends and don’t expect immediate results. Plant some new seeds, care for them year round, and when it matters most you might just find yourself raking in a bunker crop of cash.

    If there’s one thing that really lets you know it’s spring, it’s the constant trill of birdsong. Birds are Nature’s great marketers. A bird who doesn’t advertise his virtues all day in the spring finds himself with an empty nest in the winter. To find a mate, a bird has to stake out his branch and squawk his virtues from sun up to sun down. It’s not about who’s got the biggest beak, it’s about who has the loudest tweet. You can have the best products and prices in the world and it won’t help you if no one knows. So, this spring, perch up on a branch and let everyone know why your business rules the roost.

    Most importantly, remember that nothing lasts forever. Every year, Nature dies and then comes back, slightly changed, ready for a new season. Without winter, you can’t have spring. Don’t get too attached to the way you do things now or fool yourself into thinking your current situation will last forever. Things have to die in order for the cycle to continue. Constantly be striving to eliminate what needs to go and replacing it with something more timely.