6 Facts to Clear up Your St. Patrick’s Day Ignorance




As a child, I remember celebrating March 17th in a few fun ways. I’d wear my green crayon down to a stub on festive coloring books, cut out clovers from green construction paper, and if I was lucky, slurp a couple bowls of that toasted oats and marshmallow cereal – you know the one. As I grew older, I abandoned coloring books and green crayons, and the only thing I was slurping down was green beer. However, between the pots of gold, leprechauns, and rainbows, I never fully understood the history behind the day. Instead, I was content in my ignorance and let myself be ensorcelled by the magic of it all.

However, as sites like paddynotpatty.com point out, ignorance isn’t always bliss. Irish heritage is something in which millions take pride; something that many of us may be unwittingly trampling all over. In order to clear up any ambiguity, allow me to offer 5 facts about St. Patrick’s Day of which you might not have been aware. (I sure wasn’t)

1. St. Patrick was not born in Ireland.

It may be shocking to find out that St. Patrick was not actually born in Ireland, but Roman Britain in the fourth century. His early years were spent living under the roof of his wealthy father, a deacon of the Christian church. However, when he was merely 16 years old, he was kidnapped by Irish raiders and taken to Gaelic Ireland, where he would spend six years against his will working as a shepherd. It was during this time he “found God”, escaped from, and later returned to Ireland to convert Pagans to Christianity.

2. There aren’t now, nor were there ever snakes in Ireland.

Although the popular myth recounting St. Patrick’s heroic exile of all snakes from Ireland may be a great bedtime story to tell the wee lasses and lads, it simply isn’t true – at least not when taken literally. Currently, no species of snake inhabits the Emerald Isle, but research by National Geographic indicates that it was in fact the Ice Age, not St. Patrick, that’s responsible for Ireland’s snake-less nature. The “snakes” may be interpreted in a more metaphorical sense referring to St. Patrick converting Pagans to Christianity.

3. It’s a 3-leaved clover, not 4!

To help him explain the Christian Holy Trinity to the Pagans, St. Patrick used the three leaves of a clover to represent the Father, Son, and Holy Spirit of the Christian religion. Although it is considered lucky if you stumble upon a clover with 4 leaves, as they are fairly uncommon, it has nothing to do with St. Patrick.

4. Wait, why are we wearing green?

Great question. Like I mentioned earlier, I’ve always personally just associated the color green with St. Patrick’s Day and never really considered the meaning behind it. The whole idea that “Green=St. Patrick’s Day” has been ingrained in my mind since youth, and I imagine it’s the same with a lot of other folks as well. Sure, the shamrock’s association to this day might certainly be a reason behind the green-washing, though it goes a bit deeper. Initially, the color first adopted by holiday patrons was “St. Patrick’s blue”, a light, almost pastel color. It wasn’t until the late 18th century that green was adopted by the United Irishmen, a republican organization launched in rebellion against the 1798 British Rule. Ever since, the color green has been associated with Irish nationalism.

5. Alcohol was forbidden!

It might come as quite a shock, but until 1970, when it was officially recognized as a national holiday in Ireland, there wasn’t a single pub open on St. Patrick’s Day! This civic sobriety is a far cry from today, in which an estimated $245 million dollars is spent in bars worldwide on just beer alone. This doesn’t even take into account shots of liquor, tips for the bartender, or orders of corned beef and cabbage.

6. This year will celebrate the 253rd Annual NYC St Patrick’s Day Parade

One of the world’s largest, the New York City St. Patrick’s Day parade is still celebrated in much the same way it was back in 1763 – no floats, automobiles, or any modern accommodations are permitted. Hundreds of thousands people march up Fifth avenue the same way the colonists did: on foot!

Hopefully this helped to not only teach you a bit about the history of St. Patrick’s Day, but also get you pumped for this weekend’s festivities! In case I don’t see ya, happy St. Patrick’s Day! Erin go Bragh!

5 Ways Promotional Marketing Products Help Your Business


Promotional Marketing Products
Many marketers may see something like an imprinted pen, promotional magnet, or pair of custom sunglasses and think to themselves, “Why bother? What could something like that do for my brand awareness that my website or TV ad isn’t already doing?” That’s a fair question and skepticism is healthy, but allow me to address those questions and hopefully shed some light on the subject. Here are 5 ways in which promotional marketing products help your business.

Grow Brand Awareness
Whether your business is large or small, one goal remains a constant: expansion. Everyone’s in the business of growing their business, and if you want yours to be booming, you’ve got to be on customer’s minds. Awareness, that’s the theme here, and while commercials and billboards certainly do their fair share, having your name on something a customer uses on a day-to-day basis is much more powerful. Your company’s name or logo on a mug, for example, assures that not only do they see it every time they take that soothing, hot sip of java, but also make a subconscious connection between that feeling and your brand.

Low-cost, high exposure
Sometimes money’s tight, we can understand that. No need to fret, though. There are still plenty of budget-savvy promos to choose from that offer enormous exposure for trade shows or events at an incredibly low cost. The return on investment for these inexpensive items is immense, as something as simple as an imprinted pen can have a lasting impact on customer loyalty. Think about it, how many times have you gotten a free toothbrush from your dentist’s office? Pretty much every visit, right? Weren’t you pretty pumped about those? I know I was, though I’m big on oral hygiene. Maybe you like cavities, I don’t know. The point is, even cheap promos can have a tremendously positive effect on your brand awareness.

Better than just a business card
Any true marketer (or American Psycho enthusiast) will tell you that absolutely, business cards are essential to the serious professional. However, promotional products offer a more creative and fun outlet for brand endorsement. While it’s important to remain true to certain business practices, consider handing out an additional item along with the staple business card to make a more memorable impact on that potential client.

One-time cost, constant exposure
TV and Radio ads are great, but they cost money every time you want to run them. Billboard ads and web page banner ads are subject to a monthly fee or pays-per-click. While all of these are unquestionably effective marketing tactics, wouldn’t it be more cost-effective to spend the money once, and then have your product advertise itself? When you select a promotional product that you know your customers are going to use often, you can be sure that not only will your brand be consistently in view, but even better than that, you don’t have to keep paying for it.

Versatile addition to your marketing portfolio
It’s always a good idea to cover all your bases. What kind of team would the Yankees be if they only had a shortstop and center fielder? A few adjectives come to mind: Incomplete, pathetic, laughable. Don’t let your brand be any of these things. Instead, take a multi-faceted approach to marketing. Rather than relying solely on television ads, billboards, or a website to spread company awareness, incorporate promotional products into your marketing mix. Being able to synergize your brand with useful, trendy, and fun products is a key component of stellar brand awareness.

13 unexplained phenomena and superstitions to celebrate Friday the 13th


Superstitions abound – it’s that purportedly unlucky time of the year once more! Today is Friday the 13th, which to some, means avoiding: sidewalk cracks, messing with black cats, breaking mirrors, passing underneath ladders, opening umbrellas indoors, and other similar activities that, quite honestly, would be inadvisable any other day of the year anyways.

With Valentine’s Day right around the corner, you’re bound to get lucky, so don’t fret! Instead of cowering under a blanket, put your paraskevidekatriaphobia aside and celebrate today in its entire supernatural splendor. To help you along, here is a collection 13 bizarre superstitions and inexplicable events to set the mood.

1. The Cumberland Spaceman

    In 1964 on Burgh Marsh in Cumbria, England, fireman, photographer, and local historian Jim Templeton took three photographs of his daughter while the two were on a day trip. Of the three photos, one in particular contained a mysterious figure that Templeton claims to have not seen until after the photographs were developed. The picture has been confirmed by Kodak as authentic and unaltered, and the phenomenon remains unexplained to this day

    Cumberland Space Man

    2. The Black Knight UFO Satellite

    Even before the space race between the United States and Russia, a mysterious black satellite had been sighted in polar orbit around the earth. No civilization on Earth had the technology at that time for such advanced space exploration. This has been linked to events as early as 1899, during which time, scientist Nikola Tesla reported discovery of an electronic signal he believed was being transmitted from space. To this day, nobody knows exactly what the ominous orbiting black object is.

    Black Knight UFO Satellite

    3. Babushka Lady

    The Babushka lady is the nickname given to a woman who was mysteriously present during, and may have photographed or filmed the events of the 1963 assassination of President John F. Kennedy. She got her nickname from the traditionally Russian headscarf she was wearing in the photos. After an investigation by the FBI, and many eyewitness reports as well as video evidence show her holding a camera, The Babushka Lady never came forward, nor was her alleged photographic evidence of the assassination ever found.

    Babushka Lady

    4. Throwing Salt

    Have you ever seen somebody spill salt and then immediately chuck it over their shoulder in an anxious fit? Wild right? It’s believed by some that the devil is constantly watching creepily over your left shoulder. Because historically, it was considered bad luck to spill salt, as it was an extremely valuable commodity, it was believed that throwing salt over one’s left shoulder would blind the devil, thus keeping you safe.

    spilled salt

    5. Walking Under Ladders

    So back in the Middle Ages, the ladder was thought to represent the holy trinity. Resting against a wall or unfolded on the ground, it resembled a triangle. Walking under this triangle was believed to be an affront against the father, son, and holy spirit and as such, was avoided.

    ladder

    6. Black Cats

    During the Salem Witch Trials of the 17th century, it was believed that witches not only had black cats, but could turn into them as well. With fear of sorcery and superstition running rampant during that time, it’s clear to see how this fear originated.
Black Cat - Tim

7. Wishing on a shooting star

    If you’re a child who grew up on Disney movies, you’re definitely aware that wishing on a shooting star is most likely the best way to have your dreams come true. Well this particular belief goes back way further than Pinocchio. In the first century, A.D. Mathematician, astronomer, geographer, astrologer, poet, and just all-around smart guy Ptolemy theorized that shooting stars were actually the gods looking down upon us.
shooting star

8. Opening an Umbrella indoors

    During a time in which people used umbrellas mainly to shield themselves from the sun, opening one indoors was considered to be an insult to the sun god. The tradition, like many others, has carried over, though why you’d open one indoors anyways is a mystery to me.
umbrella

9. Holding Your Breath When Passing a Cemetery

    As one may expect, there is a clear connection between breathing and life. So the origins of the “hold your breath while passing a cemetery” may be a bit easier to understand. Additionally, a deeper, more spiritual connection is also believed to hold a strong place in many early religious beliefs.
cemetery

10. Throwing Coins into a Fountain.

    Many may remember the pivotal scene in Goonies in which the crew is gathered at the bottom of the well full of discarded coins and wishes. The scene in which Mouth finds his wish. And it didn’t come true. So he took it back. He took them all back. Records indicate that early religious believers threw coins into fountains to pay tribute to the Celtic water goddess Coventina.
Warsaw Fountain

11. Lucky Rabbits Foot

    Records from at least 600 BCE Western Europe indicates that the belief in “totemism”- the thought that animals were the ancestors of humans – was wildly popular. A rabbit’s foot was believed to not only increase one’s luck, but also strengthen fertility. Turns out knockin’ boots like rabbits isn’t such a modern joke as we may have thought.
Rabbits Foot Charm Amulet

12. Step on a Crack, Break Your Mother’s Back

    In 1907, Fletcher Bascom Dressler, author of “Superstition and Education” officially put into print the superstition that stepping on a crack will undoubtedly cause your mother some extreme spinal problems, or at least a little lower lumbar pain. Not sure how the connection was made here, but just to play it safe, I’ve been avoiding cracks anyways.
Free Crumbling Cracked Cement Texture Creative Commons

13. Breaking a Mirror

    A lot of cultures believed (or might still believe) that a mirror is capable of capturing one’s soul. It’s clear to see why, then, breaking such an important spirit-capturing device could spell disaster…well, at least for seven years anyways.
Smash Web

So there you have it. A small collection of the many superstitions out there with a few supernatural stories sprinkled in for flavor. Hopefully that put you in an appropriate mood to celebrate this rare occasion, and if not, at least hold out until tomorrow, during which time you’re sure to be drowning in enough love and chocolate to drown any lingering creepy feelings from Friday the 13th.

Sources: USA Today, Mental Floss

Beer Coasters

custom coastersAre you in a business where drinks are served, and are trying to find a promotional product that is perfect for your business? One old standard, tried and true item that has always worked particularly well, and will continue to do so, are custom beer coasters. They work equally well for bars, lounges, restaurants, hotels, conventions and any company in the food service industry.

Most of these promotional beer coasters are made of paper or cardboard, but you can also find them in materials such as bamboo, stainless steel and rosewood if you prefer.

The less expensive varieties are most often used for placing under every drink that is served in an establishment, providing extensive advertising each and every day. Customers look at them every time they lift their glass or bottle, use them to make notes on while drinking, and if a design catches their fancy, will often take them home as a souvenir.
Most often, beer coaster printing is done on a large imprint area such as 4” x 4”, making your logo or other information highly visible.

Of course, when you choose to use these custom beer coasters as gifts, you will prefer to also select some of the more memorable and slightly higher priced designs, such as the Rosewood coaster set, a classic design 4 piece coaster set that comes complete with a holder, or the Executive coaster set, a 6 piece coaster set with UltraHyde tops on non-scratch velvet bottoms. They come complete with a polished wooden case, and make a delightful gift for any of your employees or customers.

Each and all of these delightful custom beer coasters will serve to remind your customers of your company with the perfect visual aid-a well designed and colorful imprint of your colorful logo, which makes up almost the entire background. They make the perfect addition to your advertising and branding campaign, and provide an astonishing impact for such a small item. Be sure to include them in your marketing campaign.

Fanny Pack: The Unsung Traveling Hero


Despite its unpopularity, there is nothing more convenient than having a pack strapped around your waist, bursting at the seams with some of your most important and frequently-reached-for possessions. Though, for some unspecified reason, the fanny pack has become a travel bag pariah of sorts – damning all wearers to a fate of social mockery. Whether it’s through rude snickers or outright pointing and laughing, fanny pack enthusiasts often pay a price beyond the register for their choice in apparel. Though a fanny pack can easily hold a variety of first-aid items, no amount of bandages or ointment can salve the burn of witty denigration. May haps it’s time we question the validity of this fashion taboo and shed some light on its origin in the process.

Perhaps the harsh criticism of this hip tourist bag can be attributed to its tie to 1980’s popular culture, as the fanny pack originally climbed to popularity during this time alongside other trendy products such as the slap bracelet and the Scrunchie. As is the fate of most flash-in-the-pan trends, the fanny pack fell out of favor just as quickly as it rose into it. However, I submit that in spite of the negative stigma attached to it, the fanny pack is still an incredibly useful and versatile accessory for the modern traveler.

Originally designed as a pouch to be placed over the rear end (hence the terminology “fanny pack”), practicality dictated a 180⁰ spin to the front for both ease-of-access and pickpocket prevention. Modern iterations have brought about tactical incarnations such as the pistol pouch, in which a concealed firearm is carried for a quick draw in threatening situations. Providing handy storage for ammunition as well as immediate and easy access to your pistol, it’s clear to see why the concealed weapon and fanny pack go hand-in-hand.

Additionally, high-end designers such as Gucci, Prada, and The North Face have recently attempted to breathe new life into the fanny pack with their chic versions. Putting a contemporary spin on what was previously considered a fashion faux-pas is the hallmark of a truly fashion-forward company. This begs the question: “Are fanny packs set to make a comeback?” It seems like a striking possibility. In which case, would it not be pertinent to take advantage of a second chance get in on the ground floor?

RushIMPRINT has nearly endless varieties of styles and colors of fanny packs from which to choose, all of which can be imprinted with your logo. Whether you’re after a minimalistic design as offered in the Budget Fanny Pack, or want something a bit more expansive like the All-In-One Fanny Pack, we can provide the precise amount of pouches to fit your personal preference. Browse our online inventory today or call one of our product specialists Monday through Friday, 8:30 am to 5:00 pm EST at 1-866-277-7874. We’ll be happy to help you find the ideal fanny pack to fit both your budget and marketing campaign.

Drawstring Backpacks are the new black…packs



<br /> Drawstring Backpacks are the new black…packs<br />

Did you ever want a container to be the best thing that you ever had – a duffle bag that can fulfill all your deepest fantasies and desires? A bag that, when opened, reveals to you with angelic hymnal accompaniment exactly what you’ve been searching for your entire life? Yea, me too, that would be pretty neat. Well we got the next best thing (Ok, maybe the next, next, next best thing). Our nylon drawstring backpacks offer great storage and portability in a variety of vibrant colors, combined with the ability to slap your logo on the 8 by 9 inch imprint area.

Custom drawstring backpacks are easily one of the most useful promotional products out there. Not only does it grow your brand recognition by offering a large imprint area for your logo, but additionally, it offers a great way to carry your other belongings. If you’re a fitness enthusiast, there’s nothing as convenient as a compact nylon drawstring backpack to carry your essentials with you to the gym. Offering plenty of room to carry a towel, water bottle and even a pair of shoes, the custom nylon drawstring backpack is the perfect workout companion.

Made of a durable polyester material, these little duffle bags are tougher than they look. Reinforced faux-leather corners surround a strong metal eyelet, through which a thick drawstring is looped. Secure your stuff inside by pulling the drawstring closed. Wear it as a backpack to not only haul your possessions, but also show off that logo. Choose from over a dozen colors to perfectly complement your team, company, or school logo. Easy to clean and a cinch to store, our nylon drawstring bags are the perfect promotional product to go along with any marketing campaign. Give us a ring at 1-866-277-7874, or visit our website to browse our inventory or chat instantly with a customer service expert.

EOS Smooth Sphere Lip Balm



<br /> EOS Smooth Sphere Lip Balm<br />

EOS lip balmEvery once in a while, a person’s lips may chap, crack or suffer from some other form of discomfort which may irritate the lips and render them completely unsmoochable. There’s no shame in that; it happens to the best of us. Lack of lip moisture is no reason to be embarrassed. It is a reason to do something about it, though. You can’t just be passive in your lip maintenance. It’s time to take a proactive role in your life, and no, I don’t mean slathering your face with an acne treatment system. I’m talking about lip balm (Though there’s something to be said for proper skin care as well, but that’s a tale for another time).

So, Lip Balm, huh? What’s all the hub-bub about? I’ll tell ya what it’s about, Jack! It’s about keepin’ those thin strips of skin in the front of your face healthy! It’s about slopping some flavored waxy goodness on ‘em and keepin’ em moist, sucker! More than that, it’s about taking your health into your own hands, even in small measures. So how can rushIMPRINT help with this? Simple as dimples: We offer some of the finest custom lip balm sticks around at a great price.

Take EOS lip balm, for example. Infused with jojoba oil, soothing Shea butter and antioxidant-rich vitamin E, EOS lip balm offers your lips paramount protection and keeps them soft and smooth. Available in a variety of different flavors with spherical, color-coded cases to match, EOS Smooth Sphere lip balm offers exotic tastes like Honeysuckle Honeydew, Strawberry Sorbet, Pomegranate Raspberry and Sweet Mint, just to name a few. The Tangerine flavor is even medicated for that extra level of dryness relief. If you’re looking for top-shelf lip moisture protection, look no further than the EOS Smooth Sphere lip Balm.

Tri-Pod Folding Stools



<br /> Tri-Pod Folding Stools<br />

folding chairsIf two heads are better than one, then what does that say for the plurality of other appendages? Would we be better off with an extra limb, or is excess the devil of our day? Personally, I’m able to get along just fine with the standard two arms and two legs, but who knows what sorts of dexterous feats I’d be able to accomplish with a few extra parts? Being able to simultaneously shave, comb my hair and brush my teeth may save me some morning prep time and allow for extra snooze bar slams, but the safety of splitting up one’s concentration while holding a bladed instrument is questionable. Additionally, walking around like a Vishnu incarnate may pose problems when selecting apparel, as tailors tend to primarily make shirts with only two armholes. Fascists. Well perhaps, as evidenced in the Tri-Pod Stool, less can truly be more.

Lighter than other folding chairs, the Tri-Pod Stool is small, portable and fits in most any backpack, luggage or carry-on bag. Don’t be deceived by its minuscule stature, though. The 600 Denier nylon and PVC steel tubular frame collaborate to support up to 250 pounds. Plop it down wherever you need a quick and convenient seat, then when you’re finished tailgating, concert-going or picnicking, stand up, secure it closed with the webbed Velcro strap, place it in the included clear drawstring bag and you’re good to go. Think of all the extra snacks and drinks you could bring along with the trunk space this handy little folding stool will save you. Pack in those crunchy corn chips, fizzy sipsweets, twisty cheese doodles or whatever other treats your tongue desires, because now you’ve got the extra room.

For a fraction of the price of other outdoor folding chairs, the Tri-Pod folding stool is a great and economical way to take a seat anywhere. Not only is this useful little device available in three colors (red, blue and black), but included in the price is a customized, one-color imprint of your choosing. Emblazon your company name or logo onto the seat of the stool so your customers will remember who to thank for such a convenient product.

Bouncy Balls




<br /> Bouncy Balls<br />

bouncy ballsThese promotional bouncing balls will make you jump for fun when you realize how great a marketing tool they can be. How so? Simple: Chuck ‘em down the street and lose ‘em. When someone finds the ball they will likely say to themselves: “Hey, who could be so careless as to misplace this amazing bouncy ball? Surely nobody would intentionally do such a silly thing!” That person will then come to the conclusion that this ball must have been bounced so high that it escaped the sight of its owner and, in a display of superior nimbleness, kissed the clouds with a boastful smooch. What a spectacle that must have been; a gravity-defying performance in which the star is propelled boldly into the sky. Magical.

The impression this bouncer makes will translate perfectly into brand recognition for you when your logo or company name is imprinted on the front. Well, I guess bouncy balls don’t really have a front, but you get what I’m trying to say here. Choose from four translucent colors – green, pink, yellow or blue – or have a random assortment of custom imprinted bouncy balls in these colors sent to you. Print your logo or company name on the front in a contrasting or complementing color.

So how can you get your hands on these spherical bouncers – these legendary recoiling thingamabobs? It’s actually a lot simpler than you might think. Just bring up the bouncers on rushIMPRINT’s website, select your color, quantity, and upload your own artwork or request a free virtual proof. Within one business day, your proof will be emailed to you for approval. For details, questions or concerns, don’t hesitate to get in touch with one of our customer service professionals at 1-866-277-RUSH (7874).

Slazenger Multi-Lens Sport Sunglasses




<br /> Slazenger Multi-Lense Sport Sunglasses<br />

Slazenger Multi-Lens Sport SunglassesFinally, eye protection has become modular! What do I mean by that? Well let me answer your question with a question: Have you ever wanted a product that can simultaneously shade your eyes from the sun, grant better night time visibility and shield your eyes from debris? No? Oh… Well I’m sorry to have wasted your time. Please carry about your day with my most sincere apologies. I’ll just sit here…by myself. My only comforts being the warm sun and my Slazenger Mult-Lens Sport Sunglasses. I mean, I could tell you about the benefits of having a pair of custom designed sunglasses with three different sets of lenses. Only if you wanna hear ‘em though… You do!? Oh golly!

Ok, ok, so what should I start with? Like I said, these Slazenger Sunglasses have three different lenses from which to choose, all performing different and unique functions. I guess I can describe the obvious first. The normal tinted shades offer fantastic protection from the sun’s rays; perfect for those bright days when you’re out golfing, playing volleyball or wrestling alligators. No longer will you miss that perfect putt, spike opportunity or gnashing jaw due to the blinding effects of the sun.

Secondly, the yellow low-light lenses claim to offer better visibility at night. How? I really don’t know the answer to that. A lot of people swear by it though. I’m not one of those people. I do most of my driving in the daytime, so any opinion offered would be pure speculation. They look neat though. I mean yellow is a nice color, right? It’s like all happy and lemony and makes things seem brighter. I guess if there’s one guarantee I can make about this pair of lenses, it is that they are indeed lenses.

Lastly, the clear pair of lenses on the Slazenger Multi-Lens Sport Sunglasses offer general protection from mud, dirt and other miscellaneous debris that may potentially soar into your eye-holes. They aren’t rated for heavy-duty construction use, but I bet dollars to doughnuts you’ll be glad ya had ‘em on when a piece of mulch zings toward your eyes during your weekend yard work!

Oh! I can’t forget to mention the accessories! These cool sunglasses come with a neoprene neck strap, a personalized, laser engraved case and a microfiber cloth to keep those lenses fresh and clean! So check them out on our site or call 1-866-277-(RUSH) 7874 to be assisted by one of our professional and courteous associates!