How To Attract New Customers With Promotional Products

You love your customers, right? The repeat clients who come back time and time again for your products and services are your bread and butter. No matter how steady they are however, as a business owner, you should never overlook the power of attracting new customers. Of course everyone wants new clients and more business but acquiring new customers can be a bit tricky. If you haven’t tried it yet, use promotional products to attract newbies and expand your business even more.

The only way anyone will remember your business is if they repeatedly see your name. Customers are fickle and for every business there’s a replacement business just waiting to take over. Keep your name in front of customers on a regular basis to ensure they won’t forget about you. This is especially true for businesses that rely greatly on referrals. If customers forget about your business, they won’t be able to pass along your name. While marketing may not be in your budget or on your business plan, promotional products should be. These products take the place of newspaper and television advertising and offer businesses an inexpensive way to circulate their name.

The more useful the promotional item, the better. A teddy bear may look adorable when it’s wearing a t-shirt with your business name splashed across it, but CEOs aren’t carrying this teddy bear around with them as they walk the streets of New York City. Promotional products need to be used over and over again in a public manner. That’s why pens, key chains and coffee mugs make excellent promotional items. People use these items in front of other professional people and consumers. Nobody can go even one day without needing a pen. Everyone carries around a set of keys. Most people pour a cup of coffee at the office before sitting down at their desks. Tote bags are one of the best promotional items because your business name will be face first and available for immense viewing.

Promotional products should be simple, straightforward and never time sensitive. The difference between a promotional item and an ad is that the promotional item never gets old. As long as your business is still up and running, your business name, telephone number and website address will be too. Never push a specific date or event on the promotional item. When the event is over or the product sells out, you don’t want to have to order all new promotional items. Naturally, your business name and logo should be the biggest thing on the item. Your phone number and website should be prominent as well. The print should always be proportionate to the item; the larger the item, the larger the print. If you have an oversized tote bag with your website address in tiny font, nobody will be visiting your site later that day.

The pull of promotional items boils down to a very simple concept: people love getting free things. Any item is valuable if the consumer didn’t have to pay for it. This is especially true for items that everyone deems as a necessity. We all need a calendar for our office, a mouse pad for our computer desk, a t-shirt to wear to the gym, a calculator, a water bottle, etc. Since customers are going to be spending money on these items, it’s always nice to get them for free. When you give something to someone that they need and you don’t charge for it, that person will immediately think of you in a good light. This attraction is integral for pulling in more customers.

Samuel Mautz is a marketing blogger with a particular interest in acquiring and maintaining consumer trust. He also thinks using free products like personalised t shirts can be a great way to get potential customers to think of you first when they need your product or service.

Custom Logo Matchboxes

Matches and custom matchbooks are a classic way of getting your business out there. Think of how often you’ve seen them in the media, be it through movies or television. The woman who figures out the bar where she met that mysterious yet handsome man, the casino owner who gives them out just like business cards. There are even people who collect matchbooks. Yours could very well be the next in their collection. Not only are they classic, they’re useful, and when people take them home, others will see your logo.

Of course, the most often thought of places where one could get a custom matchbook or custom matchboxes are at places such as bars, restaurants, and even casinos. Which is great if you are in those industries; matchbooks are perfectly suited. Even if you are not in the bar or restaurant industry, though, you may look into getting custom matches for your next party. They’re cost effective, useful, and a great memento.

Match Book BK30
This match book is made in the classic folding style. What is unique with this particular style is that the printing options allow for you to also have information printed on the bottom flap. This is perfect if you have a lot of information you would like to put on the match book, but do not want to compromise on style.

Match Book BK20
Simple, elegant, and classy. The printing on this match book is simple, with just a logo and the business name. This is great for company parties or high end restaurants and clubs. With your powerful and easily recognizable logo on the match book, your brand will certainly be recognized.

Match Box BX6
Now this is a variation on the classic design; the match box. Slightly smaller than a traditional store bought match box, this not only prominently displays your brand logo, it does so in a prominent way while the design of the match box stands out. Do not let the difference in design fool you, as it is just as functional as a more traditional match book.

Custom printed matches are practically a cultural icon, and they are a part of advertising that absolutely no business in the restaurant, bar, and food service industry should pass up. Their cost effectiveness makes them a perfect marketing tool for any business, whether just starting out or well established. By adding a classic marketing touch while providing a useful promotional item to clients and customers, you’re sure to be thoroughly pleased by adding printed match books and match boxes to your promotional repertoire.

Imprinted Padfolios

Of all the office supplies you could possibly purchase, a custom padfolio is one of the most versatile. Their varying styles make them easily usable in many office situations, and are great for everyone from employees to clients to executives alike.

Padfolios can be used both during projects, or to showcase work packages during a presentation. What better way to really dress up a presentation and incorporate a giveaway promotional item than by wrapping it all up in a gorgeous custom padfolio? You can also make use of them as a gift to reward a particular team for achieving above and beyond goals for a specific project, and they make wonderful gifts upon promotion, retirement, or other career milestones.

Durahyde Padfolio
Simple yet elegant, this padfolio features either a screen print or a debossed print to showcase your brand logo. On the interior, organizer pockets and a clear ID or calculator pocket make it perfect for anyone on the go. The gusseted file pocket and zippered closure ensure that everything kept within this padfolio will stay safe and secure.

Machester Padfolio
This padfolio features an accordion style business card holder, which lets you or your executives and employees on the go keep not only their business cards, but business cards of clients handy. The clear pocket is also large enough to hold some flash storage devices so even digital projects can be carried and not lost. A built in solar calculator keeps checking the cell phone at bay and makes this padfolio a literal office on the go.

Machester Jr. Padfolio
If you need something just a little smaller than traditional sized padfolios, or if you’re looking for a small gift for your executives or employees, look no further. This custom padfolio includes a 5″ writing pad, one pocket and an elastic loop to hold a pen. A built in solar calculator ups the usability quotient while still maintaining a slim, sleek design for this mini padfolio. Despite its size, this padfolio packs a punch.

You go to a lot of meetings, and you distribute a lot of paperwork. You also have to keep mementos in mind that are embossed or printed with your brand logo. When you’re thinking about promotional products that are not only practical, but pack a lot of punch, look no further than custom padfolios. Their incredible usability and classic style make them a great choice, no matter who they’re for.

Promotional Sunglasses

Promotional sunglassesIf you have a business, you’re going to need some merchandise to hand out at tradeshows, this much is clear. These products can work to thank visitors for stopping by or even reward employees who add value to the company by producing quality work.

Trade show and conference participants are attracted to display booths with creative and eye-catching items. Visitors will be encouraged to ask questions about the organization or business to learn more about what the group has to offer. Display booth visitors are connected to the individual tradeshow or conference participant and the personal memento that they take with them will serve as a reminder of the display table visit. These promotional items are perfect ways to thank tradeshow and conference attendees for the time and energy spent at the display booth.

Spring is here and summer is right around the bend, which means everyone needs a pair of sunglasses. Trade show and conference participants will appreciate the thoughtfulness of a pair of sunglasses available for the taking at a trade or conference group’s display exhibit. RushIMPRINT offers a wide variety of custom made sunglasses in an assortment of colors and styles. All of these attractive sunglasses may be specially ordered directly through our site. Just select the desired model, quantity, color, style and production period. Each promotional sunglasses order is imprinted with your company’s logo according to your specifications.

Event attendees and company employees will be happy to receive a pair of attractive Malibu sunglasses. The Ray-Ban inspired sunglasses are made from recycled durable plastic. The purchase price includes one color imprint of a logo on the frame side. Some available colors include red, yellow, Carolina blue, lime green, orange and pink. Promotional sunglasses work well for any industry.

Mirrored sunglasses are another option available for promotional distribution. These sunglasses come with their own traveling case for safekeeping. The color imprint includes the company logo in one affordable price range. These sunglasses offer protection from the UV 400 rays of the sun. When the sunglasses are no longer needed after dark or when entering a building they may be stored in a protective frosted casing.

Edge sunglasses are stylish custom metal frame alternatives to the plastic models and come with a hard-shell, hinged protective case and cleaning cloth. A company logo may be imprinted on the case and is included in the price.Event attendees and employees are guaranteed to go home smiling wearing a stylish pair of rushIMPRINT company logo sunglasses.

Custom Printed Lighters & Matchbooks

Bars and restaurants are a perfect place for people to get together. What better way to socialize than with good food, good drink, and great friends? And if you have your business in the bar or restaurant industry, you may have had to work around people who smoke. It tends to go hand in hand; people start throwing back shots of tequila and light up a cigarette to ease the burn, or perhaps a celebration has caused the distribution of some cigars. But, inevitably, there are going to be people who don’t have a light when they need it. Which is why it’s a great idea – and a great marketing tactic – to get yourself some custom printed lighters and matchbooks.

BIC J23 Slim Lighter
This is your standard BIC lighter. Easily recognizable, easy to use. This custom printed lighter also offers a variety of colors from which to choose, both for the lighter itself and for your business logo to be added on one side, with a warning label on the other side.

BIC J38 Electronic Lighter
These custom printed lighters are great because instead of having to roll your thumb over the flint wheel, it’s just a simple depression of the button and the lighter produces a flame electronically.

BIC J25 Mini Lighter
The mini lighter is really fun, and very handy to keep around. The size gets people wanting to touch it and look at it, regardless of whether or not they’re a smoker! And the tiny size of this custom printed lighter means it’s very easy to stash anywhere and keep on hand at all times!

These are just a few examples of some of the custom printed lighters and matchbooks you can get for your business. Keeping them on hand to give away to customers as they need them during the evening adds a little something extra to your customer service end along with getting promotional items into the hands of customers.

Also, it will have them carrying your logo with them wherever they go after they’ve left your establishment. People will – and do, frequently – ask about the logo imprinted on the lighter, which will strike up conversation about your business. Even non-smokers have need of lighters and matches from time to time, whether for starting a fire in the fireplace or lighting candles for a romantic evening.

Custom printed lighters and matchbooks are also incredibly cost effective, making it very easy to add this in to your budget for promotional tools. If you haven’t considered it already and you’re in the bar and restaurant industry, it’s highly recommended that you get yourself some custom printed lighters and matchbooks!

Company Logo Watches

Company logo watches make excellent gifts. When we think back on it, watches are one of the most common gifts to give in the business world, and there is good reason for it. They are gorgeous fashion accessories while maintaining ultimate functionality. There is a lot to take into consideration when you are deciding on a company logo watch, though. Primarily, the focus may be the budget. Watches, though, are generally considered to be executive gifts: something you would give to a long time client or other part owners in the company. You may decide to get company logo watches for your department heads for a holiday, or even choose one as a retirement gift for a long standing employee. Or, you may be a newer startup looking to make a big impression on your clients. There are plenty of watches on either end of the budget from which to choose, no matter what the occasion is that’s coming up.

Wenger Mens Stand Issue Bracelet Watch
This watch is both stunning and functional, making a superb gift. The elegant stainless construction paired with the scratch resistant mineral crystal face make it a timeless time piece to give as a gift. This company logo watch is also water resistant up to 100 meters, and clasps with a diver’s buckle – display case included.

Cutter & Buck Am. Classic Gen Leather Chrono Watch
If a stainless construction isn’t quite your – or your recipient’s – taste, this watch should fit the billet. With its genuine leather strap, stainless steel case and mineral crystal face, this watch will display the company logo perfectly. Also water resistant to 100 meters, your recipient will be able to wear the watch no matter where they’re going.

Mens Exquisite
This watch is a bit lower on the price scale, but that does not mean the quality is any less. Steel cased and featuring a black leather band, this company logo watch allows you to give a client appreciation gift that will keep your business at the forefront of a client’s mind, and without busting the budget.

These are just a few of the watches that are available to be customized with your company logo. The variety from which you can choose runs the gamut of both price points and styles, so be sure you are getting a watch that either reflects your company. Better yet, get a watch that you feel reflects your clients: those who want only the best. With a classic promotional gift like company logo watches, you really cannot go wrong.

Custom Printed Magnets

One of the most often overlooked, underused, and unique of promotional items are custom magnets. We don’t think of them off the top of our heads because they are, of course, not all that common for people to hand out. However, when you take the time to think about it, they are incredibly useful. People use magnets every day on their refrigerators to hold a variety of things from school or community calendars to children’s artwork and shopping lists. Refrigerator space, and particularly the magnets that are used on the refrigerator, is prime real estate viewed every single day. You can not afford to not have a custom business card magnet on every client’s refrigerator.

Business Card in Magnet
This is your classic business card magnet. It offers a full color print, though, which means your logo can stand out or you can add a photograph of yourself or a product you provide to really make the magnet eye-catching.

Rectangle w/ Round Corners
This vertical magnet is actually a great deviation from the norm. More and more we’re seeing business cards that are vertical as opposed to landscaped. When translated into a magnet, this allows the magnet to hold a piece of paper to the fridge without obscuring too much of the paper.

Shaped Business Card Magnets
There are a few options here, for example:
Mini Van
Medium Phone
2.5 Circle
Shapes are great because they stand out, and you can often find one that fits with your particular brand or industry. Business cards today are evolving from their traditional rectangular shape in order to stand out, so do not be afraid to take a design leap in order to stand out!

If you are in any service related industry – such as plumbing, construction, chimney cleaning, landscaping, et al – you need to take advantage of this. When a past client finds themselves in a pinch, you want them to see your phone number and immediately associate their past experience with you and call you again. If you are in the food industry and offer delivery services or would like to fill up some reservation spots, or simply be the first on your customer’s mind when they realize the refrigerator is empty? You need custom business card magnets.

Provide something useful in a service brochure handout like one of these custom magnets, and when a prospective client needs your services, you’re more likely to be the one called. Why? Because your brand was the first seen and no one had to go searching to find your phone number or website. For simplicity, cost effectiveness, and overall success rate? Custom business card magnets are a must.

Keep Your Brand Out of the Dark with Promotional Flashlights

Of all the tools you might consider to be absolutely necessary, but that you never have on hand when you need one, flashlights top the list. They are a very handy tool, and one that we use more often than we may think in passing, but one that is never on hand when it is needed. This is a great niche to get into with your promotional products. Promotional flashlights are both useful, and will have your clients thinking of you the next time that they are in a pinch. There is also a wide variety of promotional flashlights from which to choose, which means no matter what your industry, you’re sure to find something that reflects your brand.

Garrity Lithium White LED – K1
This key fob promotional flashlight is one of the most universal flashlights people should be carrying with them. They’re handy when you find yourself in a pinch – whether you can’t find the key hole or if you are searching for something underneath your car seats – and the LED light is incredibly bright. This particular key fob boasts 23 hours of continuous light, and years of intermittent light. The smooth, sleek design makes it perfect for anyone’s set of keys.

Deluxe Dyno LED Lite
This great little light does not require batteries…ever! Instead, this promotional flashlight is actually powered by a hand crank, which aligns perfectly for when you are looking for something with a lighter eco footprint. The soft rubber grips on the sides allow for you to keep a secure hold of the light during cranking and use.

Turbo Mini Fan Flashlight
Of course, if you are looking for something a little more multipurpose, this promotional flashlight also includes a fan. It makes for a great giveaway at company picnics or even other outdoor events to keep people cool, and it will still retain its use well after the event has ended.

Promotional flashlights are something highly recommended for just about any business industry. With so many designs to choose from, there is sure to be one that will reflect your brand. Then, when your clients find themselves in a pinch in the future, you will be the one who came to the rescue, so to speak; particularly if they keep the promotional flashlight in their vehicle, a place where they will see it every day. Practical, slick design options available, and most importantly? Cost effective. That makes for one outstanding promotional investment.

Promotional Jackets

Custom jackets are a great investment that serve a variety of occasions. Jackets are a practical item that are able to be used practically year round, and they provide excellent brand exposure.

You can even use them at giveaways, by raffling off a jacket, and people can enter the raffle by filling out contact information cards. As a client gift, you can’t get much better than by giving a client who loves the outdoors a custom jacket with your logo on it. It is a gift that can be used and that will expose your brand logo to a wide variety of people. You can also incorporate a logo jacket into an employee gift for the holidays or a special occasion, or even make them a part of your business’s uniform policy when out on company trips or errands.

Devon & Jones Three Season Jacket
This jacket is a great choice for those who love the outdoors. The ability to wear it in “three seasons,” as the name says, gives it an extra bit of longevity. Water and wind resistant with a polyfleece lining and polyfiber insulation, you’ll be staying warm and dry from Spring to Fall!

Port Authority Ladies Activo Microfleece Jacket
If you have a client, employee, or if you personally are a more active type, this logo jacket made out of microfleece will be the perfect fit. Lightweight and incredibly soft, this jacket’s microfleece will keep you warm on brisk morning runs without adding bulk!

Devon & Jones Miracle Microsuede Jacket
This jacket is not only slick looking, it is incredibly soft to the touch! The polyester ultra suede material is not only gorgeous to look at, but is also water and wind resistant. With rib knit cuffs and hem, no gusts of wind are getting inside this jacket while it’s being worn. This custom jacket would particularly make an excellent gift, especially for a client.

When you are looking for promotional items, from gifts to giveaways, do not overlook the value and functionality of a custom jacket. Clients and employees alike will appreciate the functionality as well as the style of these jackets, and you will be ensuring that your brand gets exposure and that your name is at the top of everyone’s list!

Custom Stress Balls

Stress balls are a longstanding, fan favorite giveaway item. They are incredibly effective when used for their intended purpose – stress relief – but we have all also used them for interoffice games of football and basketball, and they are great fun to toss out as giveaway items.

Stress balls have evolved over time, though, and they are not just made in your classic Round Stress Ball shape. This is great for people who would like a giveaway item that, upon first glance, really illustrates the nature of their business. If, for example, you work in the law industry, this Gavel Stress Ball is a great, fun idea for a promotional product that not only gets your logo out there, but lets people know what you’re about at first glance. If your industry of choice is the music industry, this Guitar Stress Ball is both cool and functional.

You can also get stress balls that are particular to the event at which you will be representing your business. For example, if you are at a sports event, don’t hesitate to pick up this Football Stress Ball. Even if you are just a sponsoring business and you don’t normally work in the sports industry, it can sometimes work to great benefit for you to tailor your promotional items to the particular event. This is even true if you’re doing a booth at holiday themed events – such as this Pumpkin Stress Reliever. Great for booths at mall walks geared toward safe trick-or-treating for kids.

Never be afraid to think outside the box when you are looking at custom stress balls as a promotional item for your business. They fit so well into any budget, you may even want to indulge your own inner child and invest in some of these Cup of Coffee Stress Relievers. And that’s more than okay. People cannot stop playing with custom stress balls once they have been given one, so people will be looking at your logo multiple times a day, and whether it’s because they’re stressed or they’re playing a quick game of catch at the water cooler, they’ll be thinking of your business.