Business Lessons Learned from Dr. Seuss

“Be who you are and say what you feel because those who mind don’t matter, and those who matter don’t mind.”
(Oh, the Places You’ll Go!)Dr. Seuss

Whether you are starting your own business or you are working your way up the corporate ladder, it is important to remain focused on your goals. During our careers we are all sure to encounter many people that will enrich your experience in various ways. At times we are faced with difficulty and those acquaintances can challenge our goals and beliefs. Other times we meet extraordinary people who inspire us to better ourselves and remind us why we pursue each of our paths. Regardless of those you find yourself working amongst currently, Dr. Seuss reminds us here of an essential point. We must remain true to who we are and allow each new experience to enrich our lives and create a better future each day. Everyone you meet has a lesson to be shared and sometimes the real trick is discovering what it means for you.

“So be sure when you step, Step with care and great tact. And remember that life’s A Great Balancing Act. And will you succeed? Yes! You will, indeed! (98 and ¾ percent guaranteed) Kid, you’ll move mountains.”
(Oh, the Places You’ll Go!) Dr. Seuss

Balance may be one of the hardest areas of life to conquer, and personally speaking, I’m not sure one ever truly can. Learning where to step as you move along in life can prove to be considerably more challenging than we all expected. Whether we are juggling professional requirements, social obligations, and personal interests, we are constantly looking to achieve a level of balance that can adequately please all of these areas. It’s possible that this ‘great balancing act’ brings out the best within all of us. The pressure to accomplish each of these commitments in our lives forces us to remain focused, sharp, and determined. Maybe the true lesson here is that we should not be afraid of the pressure of commitment, but instead embrace them as opportunities to better ourselves.

‘‘The more that you read, the more things you will know. The more that you learn, the more places you’ll go.”
(I Can Read With My Eyes Shut!) Dr. Seuss

This may be the most simple, yet most important of all lessons that a business professional could learn from the great Dr. Seuss. Life is in constant evolution and even more so within the marketplace. In today’s ever-changing landscape, it is never a bad idea to take a step in a different direction and learn something new and different, outside your typical daily routine. Spring is right around the corner, and as plants start to sprout, we encourage you to follow their lead and expand your repertoire.

What are your favorite lessons learned from Dr. Seuss?

Tweet your way to $25… Introducing tweetLIBS!


Now is your chance to display your tweeting wit and be entered to win a $25 Gift Certificate every Tuesday at 3 p.m. EST. Be sure you follow us in order to play –!

Here’s how to play for a chance at a $25 Gift Certificate!

1. Check out our Twitter page every Tuesday at 3pm EST for our tweetLIB.
For example: “My favorite promo pen is the color ______!”

2. Reply to @rushIMPRINT with your answer to the blank in the tweet completing the tweetLIB! Submissions will be taken for one hour, ending at 4 p.m. EST.

3. One lucky follower will be randomly selected to win. Be creative (and appropriate) and your answer just might be randomly chosen!

Check Out of Twitter Page Now!

*Winners will be contacted through direct message via Twitter.

• You must follow us on Twitter to play.
• Each person or company is eligible to win one “tweetLIBS Tuesdays” game every 30 days.
• Participants may tweet multiple times but will not increase your chances of winning. Twitter usernames are entered and chosen at random based on their submission.
• Entries suspected of coming from spam or fake accounts will not be considered for selection.

We’re Thankful for You – How do you say ‘Thanks’?

November is a month to celebrate being thankful for many things, including family, friends and workplace colleagues. It’s always a good idea to take a moment and thank those who have helped you in the past year. With that being said, we at are thankful for many things as well, most importantly you! Below are a few tips on how you can say ‘Thank You’ to your customers, partners or colleagues.

Be Creative
There are many ways to say ‘thank you’ but most of us have heard them all before, so it may take some creativity to come up with the best gift or expression that will really brighten up their day.

Surprise Them!
While this is similar to being creative mentioned above, take it a step further and really do something they don’t expect. Gifts that create a ‘WOW’ factor not only give the recipient a fun boost of excitement they will also walk away feeling as though you really took time to think about them.

Make it Personal
A freshly printed Holiday card with your imprinted message and logo is a crisp look, but instead take a moment and write out a letter or sign a card. If you’re saying ‘thank you’ to customers you may not be sending every one a card, but you might be able to offer them individual coupons or promotions that will not only cause them to buy more but will also feel tailored to their needs.

What We’re Thankful for…”

“I am thankful for the great relationships that I have built by being a member of the Clayton Kendall & rushIMPRINT team.”
- Luke
Online Merchandising Manager

“The simple things. It’s the smile from my youngest nephew that can totally put things back in perspective and make me realize what is truly important in this world, and to just let all the other nonsense go. So remember to smile, I guarantee you will make someone’s day and help them realize that things can always get better.”
- Chrissy
Administrative Assistant / Customer Service

“Thankful for being with Clayton Kendall for 13 years, the thrill of watching Clayton Kendall grow and experience the growth every step of the way.”
- Linda

“I am new to and have to say I am thankful for a great job. Getting to work for our terrific customers and with great suppliers and staff is an added benefit!”
Accounting Dept.

“I am thankful for Chrissy Wallace who handles all the details of an order so I can focus on business development.”
Regional Sales Manager

Staff Picked Items to say ‘Thank You’:

Cutter & Buck American Classic Document Compu-Case
Oil and Vinegar Fire Extinguisher Set

Oil and Vinegar Fire Extinguisher Set

Custom Fleece Blanket

Custom Fleece Blanket

All Time Favorites

All Time Favorites - Maple Ridge Assorted Treat Box

Silver Snowflake Ornament

Silver Snowflake Ornament

Shop Our Full Assortment of ‘Thank You’ Gifts!

Convenience or Headache? The Quest for the Perfect Gadget

In your opinion of today’s technology, what is the best invention that has made an improvement for yourself or the world?  Is their anything in the future that you would like to see created?

During high school I took a program at Forbes Road CTC for computer networking and engineering (CNET).  This program went from changing your screen saver to wiring.

Early Opportunities

Brandi- working at Forbes Road CTC

While attending Forbes, we had a project which required us to take a trip to Seagate Research Center in the Strip District and present a PowerPoint.  We were proposing new applications for wireless and network attached hard drives in everyday life.  While we worked on these projects for a month or so you could see how much more people understood the new application.

External Hard Drive by Seagate


Who doesn’t like Chocolate? If you don’t, check this out first!

Betsy Ann, Sarris, and Hershey are some of my favorite brands of chocolate.  It gives me that mid-afternoon boost of energy, improves my mood, and not to mention tastes delicious.  If consumed in moderation some kinds of chocolate can actually be good for you.

In the CNN article (linked below) I read, they performed research at Tufts University. Jeffrey Blumberg, director of the Antioxidants Research Laboratory found hypertensive people who ate 3.5 ounces of dark chocolate per day for two weeks saw their blood pressure drop significantly.  Also, chocolate milk may help you recover after a tough workout.

Of course with all the calories chocolate has, it should not be a substitute for fruits and vegetables, you need the vitamins, and potassium that they provide your body.

CNN Article

Willy Wonka and The Chocolate Factory

What is Chocolate good for?

Heart- Yes! It helps reduce blood pressure levels. Also it can decrease the risks of cardiovascular disease for people with hypertension. Cocoa Increases supply of blood to the brain, but dark chocolate reduces oxidative stress and contains high levels of antioxidants.

Preventing Cancer- Yes! Dark Chocolate, which contains 13,120 ORACs (Oxygen Radical Absorbance Capacity Units), can help prevent Alzheimer’s disease, arthritis, and cholesterol problems.

Mood Elevation- Yes! Serotonin and Dopamine are the two chemicals governing moods in the body. Cocoa contains monoamine oxidize inhibitors which flow freely in the bloodstream for longer periods of time which keeps the mood elevated.

Brain- Yes! Chocolate may boost one’s concentration and attention span, enhances memory, also problem solving skills as it increases blood flow to the brain.

Skin- Yes! Researchers believe that the flavonoids (flavonoids- Vitamin P and Citrin – plant nutrients which are non-toxic and beneficial to the human body) in cocoa absorb UV light, thereby protecting the skin and improving its appearance. These flavonoids also help in fighting wrinkles and also help slow down the aging process.

Teeth- Somewhat! Besides chocolate conducing to teeth decay scientists have said that chocolate has the ability to offset the acid producing potential of the sugar it contains. The tannins (a vegetable, defensive compounds that counteracts bacteria and fungi) in cocoa interfere with the action of bacteria on the teeth, which reduces cavity formation. The cocoa content in chocolate is good for teeth; however, it’s the sugar that causes the trouble.

You can find all of this information at:

Buzzle Articles

I added chocolate to my diet during my marathon training. Chocolate milk was a great drink for recovering after my long runs, It gave me the protein and vitamin D that I needed.

Promotional Products – Beyond The Customers

Just the other day, I had a unique experience to sit in on a professional sports team staff meeting. The staff was clearly excited and buzzing in preparation for the upcoming season and everyone had their lists of responsibilities from season ticket organizing to corporate golf tournament management, but one thing caught my ear in particular.

The head coach surely had is pressing issues that needed addressing, but he spent most of his time discussing something the rest had seemed to almost forget about, the in-game camera operators for the jumbo-tron. On top of everything else going on in the office the coach was concerned about the commonly ignored $8.00 camera operators, and more importantly how the organization could keep camera operators longer than just one season. The initial response was to simply pay them more, but due to restrictions with the facility and their employment this was not negotiable. The coach then asked the group: What can we make special for them that adds value and builds their loyalty to us – the brainstorming began that very moment. I was simply fascinated at how all of these other important issues froze for that moment to figure out what the organization could give to camera operators to impress upon them how valued they were.

I won’t give away the final decision, but it’s looking good for the men behind the lenses. I took this as a lesson for the future though: Cool stuff with your brand on it should transcend simply finding new customers. Business owners and managers have responsibility to their teams and their staffs to develop not only loyalty but personal investment. Sure, these camera guys won’t stick around because they got some cool team-branded swag, but providing the experience and connecting with them with legitimate gratitude makes ALL of the difference in the world.

rushIMPRINT has so many options for you to consider recognizing your teams today. Check us out and make the difference for your most valuable resources, people!

Learn Your Halo History

Gaming Insight by Perrin Morasco
Platform: XBOX 360

The newly released “Halo: Reach” is technically the fifth installment of the Halo storyline. First came “Halo: Combat Evolved” in 2001, released in conjunction with Microsoft’s original XBOX. “Halo: Combat Evolved” is considered by many to be the finest launch title ever made. There is even some debate whether Microsoft’s original XBOX would have even survived without Halo. The statistics supported the debate, with an attach rate of over 50% for every console sold. The game went on to sell over 5 million copies (That’s a gross of over $250 million!) !) This game had no online multiplayer capabilities as there was no online service yet available. Microsoft’s Xbox Live service would not be introduced for another year.

Next came the highly anticipated “Halo 2” (2004). The developers at Bungie smartly chose to stick with what worked in the original. They improved the graphics, added more weapons, and best of all, added online multiplayer through the now well established “XBOX Live” service. The game sold 2.4 million copies in its first 24 hours on the shelf. For you movie buffs reading this, Halo 2 out grossed “Pirates of the Caribbean: Dead Man’s Chest” taking the crown of the highest grossing opening day entertainment release in history, the first time a video game held this honor. (Modern Warfare 2 currently holds the crown at $401 million in a single day!)  The game went on to sell 6.3 million copies and, by a wide margin, remained the most played Xbox live title until late 2006. (more…)

Attention All Ghouls, Goblins and Ghosts: Make Halloween Work for Your Business!

3 Tips for Promoting Your Business at Halloween

Tip #1: Trick or Treat Bags
Choose from an assortment of Halloween bags with your custom logo or message to give out before or during your community trick or treat time. Halloween is all about candy and what better way to advertise than giving away a sweet treat with your business name on them. Purchase printable labels from your local stationery store and personalize them with your company name and message.

Tip #2: Throw A Party for the Ghouls!
Host a Halloween party at your business location for your customers to participate in. Have candy available to give to children and incorporate games and the all important costume contest. Be sure to have prizes!

Tip #3: Dress Up Yourself and Your Business!
Incorporate Halloween into your product. Decorate packaging for the holiday and, if your product has the flexibility (such as food or candy), produce it in Halloween shapes and themes. Be sure to join in the fun and throw on a cape or a mask and dress up!

The Great Race- Pittsburgh’s Fall Fitness Classic

“If you run into a wall, don’t turn around and give up.  Figure out how to climb it, go through it, or work around it.”  Michael Jordan

I recently started getting involved with races last year in 2009 and   have  been inspired to continue this healthy trend by signing up once a year for a race.  It’s important to get involved around your community and also to get some exercise.

The Great Race- Richard S. Caliguiri

The 5K we signed up for last year, was Richard S. Caliguiri for the 2009 Great Race.   My boyfriend absolutely hates waking up early, so when I tried to wake him up at around 5 a.m. I received an earful.

Since we don’t exercise on a regular basis we kind of fell behind in the race, and as we neared the end he said he wanted a running finish to pass everyone up.  I noticed a lot of people had mp3 players while they were running, which is a good idea to enjoy the run.  The sponsors were very kind, we received a long sleeve shirt, which we wore, chocolate energy drinks one before and one for after the race, hair ties, and a fruit cup.  After the race they had food and drinks for us from many sponsors.

We then decided as much as we liked the race we would sign up for another next year.

What are you involved in?

♥ Brandi

What Happened To Customer Service?

We live in a world where not valuing your customer service is a severely poor idea; information travels too quickly for your brand to combat bad customer experiences!  I’m really frustrated right now with my cell phone and trying to get a seemingly simple problem fixed.  I’m quite confident that this could be taken care of effectively if somebody just took the time to care about my issue, but I don’t think I’ll be so lucky.  Honestly though, I don’t blame the people on the other end of the line; I feel the problem is quite clearly with a compartmentalized system and poor treatment of customer service representatives.

Cell service is bad - and it isn't their coverage!My phone is having an issue connecting to the internet, it keeps telling me to have an authorized person contact the customer service 1-800 number.  I called.  I spent six minutes going through an automated system designed to spit me out to an appropriate representative to resolve my issue.  The young gentleman informed me that due to system limitations he would not have access to help me and that the issue was something I could manage online myself.  I was then transferred to online support and another digital queuing machine only to be spat out to another representative who walked me through the process of creating an online account to fix my own issue.  Before the problem was resolved, she assumed that I had done all the tasks required, but since I was calling from my phone I would need to disconnect before I could investigate our success.

Problem remains.

not getting what I need accomplished ]The system makes it impossible for me to find the same rep again.  I go through the queue again; after explaining the issue (3rd time) to a new person they again remind me that they can’t fix it and it’s my job to do this online and then I am transferred again.  More time… more digital queue.  New young man in online support gets a lightly frustrated version of myself and a full explanation of the scenario; his response: “Well I can help you with that!”  He then takes a few moments and claims that I should be good to go – again, I can’t check unless I am off the phone.  I disconnect after thanking him.

Problem still remains… Mobile internet is not in my future it would seem.  Looks like I’ll be switching to Verizon after all.

The moral:  Information travels so fast these days – companies like major cellular providers can’t afford to continue this level of customer service.  Business owners would be wise to realize that your customer interactions are the fundamental cornerstone of success while your customer service representatives, cashiers, baggers, and phone operators are the front line for your business – pay them well and make them value the experience of working for you.