Effective Use of Promotional Products 101

There have been many successful marketing campaigns that have used our products. I have also seen campaigns that could have been even more successful. When choosing promotional products there are a few keys to consider:

1) A product might work because it is useful. Or at least it stays where it is easily seen and attracts some attention. Even a mouse in your hand might carry your logo.

2) Another way to make your promotional gift work is to choose something unusual, or funny, or weird. Or a product that does something unexpected. Even if this gift will not be used, it still will be remembered. Or may be even shown to everyone around to share the fun. What about a calculator that you can roll up, for example?

3) The product that you choose might also be important just as a sign of attention to the person who receives it. Add some emotion when you give it (or make it more expensive than the common set of mug, t-shirt and pen) and the person who receives it will feel distinguished. You can work this out with almost every gift except the cheapest ones. There are too many to even start giving examples.

Once you have figured out how the promotional gift you chose fits in any of the above mentioned categories, you are on the right track. Good luck!

Sometimes figures speak better than words

If you are here to choose the next fine product to put your logo on, then I guess I gave you some additional ideas during the last few days. But maybe you are not, and other tabs of your browser are open looking for some other ways to reach your target audience? Well, who am I to persuade you, and yes, a good marketing campaign would use several different forms of media. The question is how to distribute the marketing money. So, here come some figures on how most Americans spend it. And some figures that explain why.

(more…)

More than just a photo frame

In my last post I was mentioning photo frames, saying that they might be quite a dull thing to be embellished with your logo. Alright, people would look at photos in photo frames, and would look at them attentively, but not as often as you might want them to look at something with your logo on it.

ROBOT SERIES™ PHOTO DISPLAY

There is nothing else you can do with a photo frame, just look at it. Or may be move it around the desk. Sounds pretty dull. Well, this applies to most photo frames except the one I’m going to tell you about right now. This one has some built in interactivity. You load it with 6 pictures, but it shows only 2 at a time. Want to see more – push the button and photos will be rotated. No curious person can stand not pushing that button till the last picture is shown. And I bet the person who sees this photo frame will remember it. So the trick here is not to overuse it and not make it so popular it will not surprise people any longer.

And yes, I seem to be really in love with all the products from the Robot Series™. They are all very creative, and appear in many categories, so you might want to head to the main page of the shop and search for them before I pick up the next one and tell everyone how useful it might be.

I like to move it, move it

It’s fine when your target audience grabs your gift and eagerly uses it in their daily activities. But what if they are all office-workers? From some modern office where they don’t use much paper for business activities any more and spend most of the day using just the mouse and keyboard. This leaves most desktop accessories overboard, but still leaves us some solutions to choose from. A mug is a classic solution, but I bet if you are still reading this, you think a mug would be too commonplace. A photo frame would be welcome to most desktops. Nice try, but together with many other static things it only gets seen when people are not busy with their current tasks and their attention is wandering.

ROCKING MEMO HOLDERS

What if this desktop thingy would move and catch people’s attention? We have something that does exactly this. However, it does not move by itself, which might make it a bit annoying. This rocking memo holder really rocks and also has 2 imprint areas, which leaves space for some message to go together with your logo. Or may be you are also into co-branding these days?

The light of knowledge

Today’s client was a representative of a bookstore. They are getting close to an anniversary of running their business and wanted something to give to their best customers as a thank you for staying with them during all these years. And of course they wanted something somehow connected with books. Bookmarks? They are giving away bookmarks with their logos all the time and of course they had a special anniversary design. Thus, they wanted something more lasting, because a bookmark is quite an easy thing to loose.

Robot Series Book LightHere is what we finally chose: a book light. This is not the only design that we have, but they liked this one because of its modern look. And this model also weights less than any other in our catalog. Looks perfect for reading at night when you do not want to disturb people around you both at home and while traveling.

What surprised me is that this bookstore seems to be doing surprisingly well regardless of the decline of book sales that is reported everywhere. And even all these people downloading books and reading them on their PDAs has not hurt book sales for this shop. May be some part of their success is due to their wise use of promotional items?

Key tags, nerves and saving time

So, let’s imagine that the client to receive that gift from the last story was not that high priority and something low-cost would also be fine. Let’s see what we can do if we decide on key tags.

Most people that would receive a key tag as a promotional item would already have some key tag, which means that the one you give has to do something special. It needs to do more than just look nice and carry a logo on it in order to replace the one they have. Something functional. A key tag with a built in light or bottle opener is not an uncommon thing, but one of the key tags we have in the catalog has really impressed me and it solves a nagging problem.

SEPARATOR KEY HOLDERThe problem was: if I count all the keys that I have to use during the week, the number will be close to a couple of dozens, which means it’s impossible to keep them all in one pocket. And even if I carry a bag with me I do prefer to keep the most important things in my pockets. I feel more secure this way, I can always be sure I have not lost my wallet, my keys and my cell phone. And there are never enough pockets for everything I need, no matter what I wear. As a result, I was always worrying whether I had my home keys with me when I was in the office, my office keys when I was driving somewhere and my car keys when I was at home. And then it comes to digging in my bag for the set of keys I need at the moment if I do put them in a bag… argh!

Bottle Opener Key ChainThen I found this separator key holder and life became much easier. I have a couple of them connected to each set of my keys and connect all the keys together when I put them in a bag. Or disconnect the necessary keys from the rest and put them in my pocket. I’ve saved a ton of time that was spending on searching for the keys. To say nothing about the nerves that are not strained any more.

And I do have one key tag with bottle opener, just for the everlasting love I have for its color.

Ultimate Gift for Hi-Tech People On The Move

When you decide what promotional gift to choose, one of the main factors to influence your decision is how frequently your gift will be used. And will it be used at all. So, my task for today was to pick something that would be used and seen very often by a hi-tech professional who is spending all of his time on the go.

This means that the perfect promotional gift for an office-worker – a mug with a logo on it – just would not work, since he would never be around long enough to see it. The same applies to anything that would stay on his desk or to most computer accessories which in other cases might be fine for hi-tech people.

So, what would he always take with him? The keys? I forgot to tell you that my client was giving these to some pretty high priority clients of his own, so things like key tags were not for this case. The idea was to impress with the gift.

Lexar USB JumpDrive Secure 128MB

This is how it played out: when it comes to people whose work is somehow connected with computers or information, there is always a need to carry data around. CDs are big and unreliable and when it comes to flash drives, there are always situations when you run out of space on them. Solution: take an extra USB memory stick with you. Something small but still reliable. No, really, it’s a gift I myself would enjoy. I even added it to my own wishlist. So, after reviewing several memory gadgets we have in the catalog at rushIMPRINT we finally decided on the JumpDrive Secure. Not only does it standout, but also secures the data.

Golf promo items

Golf promotional items are making a huge comeback these past few weeks, because the season is teeing off. We’ve been receiving tons of orders for everything from balls to golf pocket tools to towels. That’s expected, really, considering the statistics.

Just how big is golf? About 50 people million worldwide play it, and 23 million of them come from the United States alone (where there are also more than 11,000 professional golf players). In fact, studies show that some 83 percent of business deals are closed on a golf course.

Anybody who is anybody in the business world plays golf – from the top honchos to the middle managers. Get their attention –and loyalty – by giving them golf promotional products carrying your logo.

 BALL & TEE CADDIE
The BALL & TEE CADDIE, one of our bestsellers (available for as low as $4.82)

Play it safe with basic golf balls and tees, or steer past the common and give golf carry kits, sets, and totes (complete with sun block), or even golf tags.

- Jen

Knowing your audience

Your target market probably receives hundreds of freebies yearly. If you do not do your homework, your items could become inconsequential and even work against you.

People expect more

Lifestyles are changing, and so are promo items. The usual tumbler that multiplied sales for start-ups in the 1950’s just doesn’t cut it anymore – people want insulated, sturdier, nicer-looking drinkware. Consider your target’s tastes and requirements, and then you can safely invest in promo items that will never fail.

This was the lesson learned the hard way by one of our clients – a small software company. Before coming to rushIMPRINT, they hired a promo item peddler that let them spend money on rather shoddy-looking desk clocks that lasted only a few months. Their recipients ended up throwing the clocks away (and never bothered to just change the batteries). The company’s money – and reputation – went down the drain with their promotional items.

When they came to us, we advised them to give out computer bags instead. More expensive? Yes. But the bottom line more than makes up for the cost. The bags were used repeatedly by grateful, well-chosen recipients, the company’s reputation improved, and their sales skyrocketed.

Spend well

Do not be afraid to put money into promotional items. If executed well, they can be the most cost-efficient marketing campaigns you ever do for your business. But remember to research (or at least come to rushIMPRINT for sound advice). This way, you only invest in promotional products that effectively show your appreciation to customers, increase store traffic, increase response, generate sales leads, and even reward employee performance.

Paper versus PDAs (again)

I don’t know of you remember my previous entry about why I prefer padfolios to PDAs. I said that they are much simpler, less redundant, and easier on the eye that their electronic counterparts. Well, guess what – I found more reasons.

 Navigator Deluxe Writing Pad

A shipment of these padfolios came in today, and I of course had to ‘test drive’ one of them myself. The verdict: They are far more functional than PDAs, at least for someone who carries around bills and receipts (like me). It has very useful nooks and pockets that enable users to organize and carry important personal and office documents. It’s also sturdier – the pad is made from strong nylon, and the case is waterproof leather. You won’t lose your data even if you carry it in the rain or accidentally drop it in a pool – and you can’t say that about PDAs.

This padfolio also comes in a zippered version that features stretchable exterior pockets for carrying magazines and bigger documents, plus interior pockets for business cards, electronics, and media storage (such as USB ports).