Virgil Winston:Marketing Guru Growing up I had a hopeless crush on Miss Pittsburgh, 1953, also known as Shirley Jones of the Partridge Family. I followed her life like a rabid dog, collecting her autograph photographs, piano playing cards and “I Think I Love You” key chains. Of course, my prized possession was the Partridge Family […]
Virgil Winston:Marketing Guru There’s a lot of false advertising in this world. French Fries originated in Belgium not France, Great Danes come from Germany not Denmark and a ten gallon hat holds only six pints of water. And for that matter, Madonna was born in Michigan not Liverpool. And because of these everyday deceptions, it’s […]
Virgil Winston: Marketing Guru My Uncle Lou is a numerologist who lives and breathes numbers and seeing as how he’s doing fourteen months in a minimum-security prison for a few minor accounting errors, he has a lot of free time to spend on his hobby. I bet you didn’t know an average drop of Heinz tomato […]
Virgil Winston:Marketing Guru If you’re anything like me, you probably can’t help but feel empowered when you lift a paper clip from the magnetic pull of its holder, almost as much as you feel oddly safe when you gingerly return the clip back to its home. Now, I know that may sound Norman Bates to […]
Virgil Winston:Marketing Guru Okay, I’m a flip-flopper. I know it’s the opposite of what I said last week, but if there is one rule in marketing, it’s that there are no rules. And I say this not just because my Uncle Marty was Richard Nixon’s button man in his ‘68 campaign, but because in our […]
Virgil Winston:Marketing Guru Let me just say, I’m all for bold, colorful, in your face, flashiness and I have the leopard skin disco suit to prove it. I’m also all for the hip, sleek and high tech gadgets that make me feel like James Bond…and I have the neighborhood’s only Bluetooth toilet paper dispenser to […]
Virgil Winston:Marketing Guru Go ahead, lie down on the couch, take a deep breath and say the following words slowly….”I am a Procrastinator. I wait until the last minute for everything.” I hope you feel better. Acceptance is always the first step to recovery. But, remember, you are not alone. According to a 1969 survey […]
Virgil Winston:Marketing Guru As the great Yogi Berra of the Yankees used to say, “a nickel ain’t worth a dime anymore,” which I suppose was his own convoluted way of saying we need a little more bang for the buck in this world, or what my father liked to call, ROI-P…“return on the imprinted pencil.” […]
Virgil Winston:Marketing Guru Stress…it’s the weight of the world on our shoulders…and we all carry it. Question is, what can we do about it? Well, it is with all modesty that I tell you my great, great grandfather Clayton Lee created the first “Jesse James” stress ball in 1868. Okay, so it was made out […]
Virgil Winston:Marketing Guru I was a promotional products prodigy. My dad gave me my first sippy cup when I was eleven months old. It was imprinted with the words, “The minute you get the idea you’re indispensable, you aren’t.” Of course, it had the Morton Meat Packing logo on it, but it was such a […]
Another creative printing idea I liked. As far as I understand, the guy in the picture just bought a book of detective stories by one of the most famous crime writers in Belgium. With the help of a simple plastic bag, just like this one we have here, and a creative idea of what to print, […]
Today we had a case pretty close to the one I wrote about over a month ago. Once again the people who are supposed to receive the promotional gift are hi-tech professionals, and once again they do not just work with one computer in one office. In case you’ve been reading this blog, a month ago […]
