A pen for pen pals

Today I received a call from a worried client who wanted to put his logo on pens and send them to many different locations. What worried him was that he heard somewhere that some pens are rejected by the post office because they break through envelopes when mail sorting equipment bends them or get broken […]

I like to move it, move it

It’s fine when your target audience grabs your gift and eagerly uses it in their daily activities. But what if they are all office-workers? From some modern office where they don’t use much paper for business activities any more and spend most of the day using just the mouse and keyboard. This leaves most desktop […]

The light of knowledge

Today’s client was a representative of a bookstore. They are getting close to an anniversary of running their business and wanted something to give to their best customers as a thank you for staying with them during all these years. And of course they wanted something somehow connected with books. Bookmarks? They are giving away bookmarks with […]

Golf promo items

Golf promotional items are making a huge comeback these past few weeks, because the season is teeing off. We’ve been receiving tons of orders for everything from balls to golf pocket tools to towels. That’s expected, really, considering the statistics. Just how big is golf? About 50 people million worldwide play it, and 23 million of them come from the […]

Knowing your audience

Your target market probably receives hundreds of freebies yearly. If you do not do your homework, your items could become inconsequential and even work against you. People expect more Lifestyles are changing, and so are promo items. The usual tumbler that multiplied sales for start-ups in the 1950’s just doesn’t cut it anymore – people want insulated, sturdier, nicer-looking […]