I don’t know of you remember my previous entry about why I prefer padfolios to PDAs. I said that they are much simpler, less redundant, and easier on the eye that their electronic counterparts. Well, guess what – I found more reasons. A shipment of these padfolios came in today, and I of course had to ‘test drive’ […]
In the United States alone, more than two billion pens are manufactured every year. Pens are still among the most widely-used writing instruments – whether ballpoint, fountain, soft-tip, or roller-ball. Unfortunately, not all pens are kept or used by recipients. In fact, some 1.6 billion pens are thrown away annually. How do you make sure that the pens with your logo […]
I thought of writing another entry related to tools as promo items because I came across a rather interesting idea from Theodore Levitt (Harvard Professor Emeritus). He said that over 250 million quarter-inch drill bits are sold every year, but that nobody wants a quarter-inch drill bit. What people really want are quarter-inch holes. True […]
Probably one of the most hardworking promotional items is multi-piece toolkits, which enable people to work on basic projects even when they are miles away from their toolboxes. You can give basic multi-head screwdrivers, pliers, or knob drivers (among many other basics). Move up the promotional tools range and you can give advanced 25-piece toolkits, survival tools, and even ultra-handy pocket […]
Credit it to the hip-ness of caffeine or plain old usefulness. Whatever the reason, mugs are still one of the top-selling promotional products. Here at rushIMPRINT alone, we sold a record number of mugs in the last 3 months! Some of our best-sellers The trend is not exclusive to our industry. Even gourmet retailers are experiencing the same drift. Sales of […]
So powerful are promo items that they work for consumers of all ages – even to kids, or especially to kids. I was surfing for marketing data when I came across a new bit about the Japanese Nintendo Club’s successful and inexpensive promotional tactic last year, considered one of the best in their industry. Their […]
Last Monday I met with a new client – a representative of a local university. She was a very cheerful lady but had no marketing background, and was completely in the dark about what promo item to choose. At the top of her list were magnets – she wanted ‘refrigerator magnets’ with her university’s logo, […]
The shoe horn may be reclaiming its glory, and may quickly become as indispensable as a hairbrush or comb. That’s right – these little plastic scoops are making their way back into shoe cabinets, and quickly. Shoe horns are not readily available in shoe stores these days, so people who receive them as promo items keep and cherish […]
Another growing trend in the lead generation industry is the ‘referral marketing,’ which, according to surveys, is one of the best methods of generating constant streams of customers and potential customers. In fact, about 70 percent of internet users say that they do visit the websites of companies referred by people they know. The problem: […]
Whoever said that direct mailing is passé obviously hasn’t read the latest statistics. Direct mailing is still one of the best methods to target ‘best buyers’ and widen customer base. It’s so effective, in fact, that many businesses claim to have doubled their profits within just 1.5 years by using direct mailing. But let’s face […]
I noticed that some of our clients are now shifting to higher-quality, higher cost items and imprinted with their logo alongside the manufacturer’s. Cutter and Buck pens, four-piece portable cafes, and Nike apparel are some of the most-ordered higher-end items. Perhaps it has a lot to do with brand extension. When our clients sponsor a golf tournament, for example, […]
When I started working at rushIMPRIMT some years ago, one of my first assignments was to help a radio station choose promotional items to give to its employees for its anniversary party. The station employed only about 40 people, and they were pretty close-knit. It was important for me to find a promotional product that […]
