Lip Balm…..Who Knew?

Every pocket, every handbag, every dresser, or every bathroom in the United States probably has a stash of lip balms. So popular are lip balms, in fact, that brands like ‘Lotta Luv’ has sold more than 30 million of these products during the past two years, and the brand ‘Leashables’ ships out about 1.5 million […]

PDAs versus paper folios

I thought I was the most technologically-backward person this side of the country, until I read this: Most people still prefer traditional paper folios to personal digital assistants (PDAs). And it makes sense, really. Many carry phone numbers in their cell phone, and therefore do not need electronic organizers to do that for them. Most […]

72-hour marathon DAY 3

The demands of producing promo items ten times quicker than the normal industry turnaround is nothing new to me. Most of my days here run on deadlines. We are, after all, the web’s first source for logo merchandise ready to ship in 24 hours. Clients who need promo items fast come to us everyday, because […]

72-hour marathon DAY 2

Everything is going pretty well with the fleece wear order. Production is in full swing, which means I can now put down my third mug of brewed coffee, breathe, and do some research for the client. Warming up to fleeceOur instincts were right. Clothing is still the most popular category for promotional items (more popular […]

72-hour marathon DAY 1

ng representative of an old client – an insurance company – who said that they needed 200 pieces of fleece wear embroidered with their logo right away, in three days. They are sponsoring a local mini-Winter Olympics event and would like to give their customers something tasteful and functional – something that they could actually […]

This thing about brands

Aspiring for a new identity is much easier than actually creating one. That is especially true for smaller businesses, I think. But when an unknown business name is seen alongside a well-established logo, the tides change. That is the miracle of branding. This is we carry (and expand our line of) ‘branded’ promotional products, especially […]

Unexplored turf

Interesting tidbit: Only a little bit more than six percent of the promotional products produced in the United States are aimed at attracting new customers, according to the Promotional Products Association. What are the rest used for? Business gifts, employee relations, branding, public relations, and dealer and distributor programs – all to retain existing customers […]