In my previous posts before I was trying to give you advice on what your logo should be imprinted on, but I just realized that I have absolutely overlooked the question of what exactly should be printed. Of course, for most occasions a simple logo will do. Or logo plus phone number or web site address if just a logo is not enough. But sometimes some creative idea could not only make the impact of your message bigger, but also get your message further than any simple promotional product would get.
Look at this picture. It’s supposed to be promoting some plastic surgery clinic in Canada, but over the past few weeks I’ve seen it in many places, starting from sites that write about advertising in different languages and are read by people from Brazil to Russia and ending with personal blogs of people who found this idea to be creative.
Today I received a call from a worried client who wanted to put his logo on pens and send them to many different locations. What worried him was that he heard somewhere that some pens are rejected by the post office because they break through envelopes when mail sorting equipment bends them or get broken when they stamp the envelopes at the post office. I’ve never heard about anything similar happening to any of the pens that we sent to clients, but to calm down this client and to make sure we play it safe with his pens, we chose a pen to which anything like that would never happen.
This trim click pen is extra thin which makes it the best choice for sending by mail. You can clip your special message to the person who receives it straight to the pen. And no worries; it will come out of the envelope exactly the same as we put it there.
Some might prefer writing on paper to keyboards or PDA styluses. Well, there are many reasons for that, and we wrote about them already. Others would already hardly remember how to use a ballpoint pen and are tapping all the information to the screen of their PDA. And I just realized that we have a gift that would nicely fit into the pockets of both types of people.
This pen combines a traditional ballpoint pen (in fact, 2 of them, a red one and a black one) and a PDA stylus. And has a light as an extra function.
It is also more comfortable to use than an original stylus: most styluses are designed too thin to make using them for long periods of time comfortable. For many PDA users there is always a temptation to grab a common pen and tap with it’s point, not with stylus, which is of course not good for the fragile PDA screens. So, give this pen for a PDA owner and he will be happy. And if you give this pen to someone who hates PDAs – well, he gets a pen with a light, and might not even notice the stylus function.
There have been many successful marketing campaigns that have used our products. I have also seen campaigns that could have been even more successful. When choosing promotional products there are a few keys to consider:
1) A product might work because it is useful. Or at least it stays where it is easily seen and attracts some attention. Even a mouse in your hand might carry your logo.
2) Another way to make your promotional gift work is to choose something unusual, or funny, or weird. Or a product that does something unexpected. Even if this gift will not be used, it still will be remembered. Or may be even shown to everyone around to share the fun. What about a calculator that you can roll up, for example?
3) The product that you choose might also be important just as a sign of attention to the person who receives it. Add some emotion when you give it (or make it more expensive than the common set of mug, t-shirt and pen) and the person who receives it will feel distinguished. You can work this out with almost every gift except the cheapest ones. There are too many to even start giving examples.
Once you have figured out how the promotional gift you chose fits in any of the above mentioned categories, you are on the right track. Good luck!
If you are here to choose the next fine product to put your logo on, then I guess I gave you some additional ideas during the last few days. But maybe you are not, and other tabs of your browser are open looking for some other ways to reach your target audience? Well, who am I to persuade you, and yes, a good marketing campaign would use several different forms of media. The question is how to distribute the marketing money. So, here come some figures on how most Americans spend it. And some figures that explain why.
In my last post I was mentioning photo frames, saying that they might be quite a dull thing to be embellished with your logo. Alright, people would look at photos in photo frames, and would look at them attentively, but not as often as you might want them to look at something with your logo on it.
There is nothing else you can do with a photo frame, just look at it. Or may be move it around the desk. Sounds pretty dull. Well, this applies to most photo frames except the one I’m going to tell you about right now. This one has some built in interactivity. You load it with 6 pictures, but it shows only 2 at a time. Want to see more – push the button and photos will be rotated. No curious person can stand not pushing that button till the last picture is shown. And I bet the person who sees this photo frame will remember it. So the trick here is not to overuse it and not make it so popular it will not surprise people any longer.
And yes, I seem to be really in love with all the products from the Robot Series™. They are all very creative, and appear in many categories, so you might want to head to the main page of the shop and search for them before I pick up the next one and tell everyone how useful it might be.
It’s fine when your target audience grabs your gift and eagerly uses it in their daily activities. But what if they are all office-workers? From some modern office where they don’t use much paper for business activities any more and spend most of the day using just the mouse and keyboard. This leaves most desktop accessories overboard, but still leaves us some solutions to choose from. A mug is a classic solution, but I bet if you are still reading this, you think a mug would be too commonplace. A photo frame would be welcome to most desktops. Nice try, but together with many other static things it only gets seen when people are not busy with their current tasks and their attention is wandering.
What if this desktop thingy would move and catch people’s attention? We have something that does exactly this. However, it does not move by itself, which might make it a bit annoying. This rocking memo holder really rocks and also has 2 imprint areas, which leaves space for some message to go together with your logo. Or may be you are also into co-branding these days?
Today’s client was a representative of a bookstore. They are getting close to an anniversary of running their business and wanted something to give to their best customers as a thank you for staying with them during all these years. And of course they wanted something somehow connected with books. Bookmarks? They are giving away bookmarks with their logos all the time and of course they had a special anniversary design. Thus, they wanted something more lasting, because a bookmark is quite an easy thing to loose.
Here is what we finally chose: a book light. This is not the only design that we have, but they liked this one because of its modern look. And this model also weights less than any other in our catalog. Looks perfect for reading at night when you do not want to disturb people around you both at home and while traveling.
What surprised me is that this bookstore seems to be doing surprisingly well regardless of the decline of book sales that is reported everywhere. And even all these people downloading books and reading them on their PDAs has not hurt book sales for this shop. May be some part of their success is due to their wise use of promotional items?
So, let’s imagine that the client to receive that gift from the last story was not that high priority and something low-cost would also be fine. Let’s see what we can do if we decide on key tags.
Most people that would receive a key tag as a promotional item would already have some key tag, which means that the one you give has to do something special. It needs to do more than just look nice and carry a logo on it in order to replace the one they have. Something functional. A key tag with a built in light or bottle opener is not an uncommon thing, but one of the key tags we have in the catalog has really impressed me and it solves a nagging problem.
The problem was: if I count all the keys that I have to use during the week, the number will be close to a couple of dozens, which means it’s impossible to keep them all in one pocket. And even if I carry a bag with me I do prefer to keep the most important things in my pockets. I feel more secure this way, I can always be sure I have not lost my wallet, my keys and my cell phone. And there are never enough pockets for everything I need, no matter what I wear. As a result, I was always worrying whether I had my home keys with me when I was in the office, my office keys when I was driving somewhere and my car keys when I was at home. And then it comes to digging in my bag for the set of keys I need at the moment if I do put them in a bag… argh!
Then I found this separator key holder and life became much easier. I have a couple of them connected to each set of my keys and connect all the keys together when I put them in a bag. Or disconnect the necessary keys from the rest and put them in my pocket. I’ve saved a ton of time that was spending on searching for the keys. To say nothing about the nerves that are not strained any more.
And I do have one key tag with bottle opener, just for the everlasting love I have for its color.
When you decide what promotional gift to choose, one of the main factors to influence your decision is how frequently your gift will be used. And will it be used at all. So, my task for today was to pick something that would be used and seen very often by a hi-tech professional who is spending all of his time on the go.
This means that the perfect promotional gift for an office-worker – a mug with a logo on it – just would not work, since he would never be around long enough to see it. The same applies to anything that would stay on his desk or to most computer accessories which in other cases might be fine for hi-tech people.
So, what would he always take with him? The keys? I forgot to tell you that my client was giving these to some pretty high priority clients of his own, so things like key tags were not for this case. The idea was to impress with the gift.
This is how it played out: when it comes to people whose work is somehow connected with computers or information, there is always a need to carry data around. CDs are big and unreliable and when it comes to flash drives, there are always situations when you run out of space on them. Solution: take an extra USB memory stick with you. Something small but still reliable. No, really, it’s a gift I myself would enjoy. I even added it to my own wishlist. So, after reviewing several memory gadgets we have in the catalog at rushIMPRINT we finally decided on the JumpDrive Secure. Not only does it standout, but also secures the data.