College students attend sports events, seminars and parties on a regular basis. They are usually on very strict budgets, and love free things. These same students, however, will soon have vast purchasing power and will need and be prepared to pay for your products and services. That is a pretty good reason for using promotional items for college students.
According to the National Center for Education Statistics, as of 2004 (the last year for which statistics were available) the number of first-time freshmen enrolling in the fall was 2,630,000. That makes quite a large segment of the population that should be figured into your marketing plan. Of course, if you sell technology related items or clothing, these students can be some of your largest consumers even while they are in school. Today, many college and university students are older adults returning to school either to update their present degrees or to enter a new field. These adults have families, own homes, and make use of almost any products that you might produce, or services that your company offers.
College promotional products can take many forms, since you are targeting such a diverse audience. Some of these items are uniform best sellers, such as the inexpensive but popular custom rally towel. This towel has a large 11” x 14” imprint area for the prominent display fo your logo or other information. This lightweight sports towel will be particularly welcome for the college sports teams.
Duffel bags, sunglasses, coolers, notebooks and pens are also welcome gifts for this crowd, as are compu backpacks, t shirts and sweatshirts.
Distribute promotional items for college students at sports games and rallies for extra effectiveness – players and fans alike will be delighted to have them. Some can even be sold to fans for an added stream of revenue, such as sweatshirts and sunglasses. Be sure to include advertising to this large group when you set up your marketing campaign.
custom paper bags have been around a while, but where did they come from? They have been around for so long that we all just take them for granted. We carried our lunch to school in them as children, we carry our groceries home in them as adults. Fast food restaurants place our takeout orders in them.
The first machine for making paper bags was invented by Francis Wolle in 1852, and was followed by the machine to make square bottom bags by Margaret Knight sometime before 1914. Since that time, their popularity and use has grown by leaps and bounds.
Because the printed paper bags are used so often, for so many purposes, and are so reasonably priced, they make excellent promotional products. Just stop and think of how many times in just the last week you had a paper bag in your hands. How many opportunities for advertising have you lost by not having your logo on some of them? These bags can be given away almost anywhere – they can be distributed at trade shows, conventions, seminars and all types of other events, either alone or filled with other promotional items. They can be folded and sent through the mail. And if you are in a business that sells products, you can package all of your goods in these imprinted paper bags.
You can purchase pharmacy bags, peanut bags, popcorn bags, gourmet bags, and even bags made from 100% recycled paper. The popular Jenny eco shopper are made from 100% recycled paper, and have matching twisted paper handles and serrated cut top. They have a large 7” x 7” imprint area for your logo. Do you prefer a sturdier bag? The paris matte eurotote may be just what you want. It is a 157 GSM premium weight matte laminated eurotote with matching macramé handles, reinforced fold-over top, and cardboard bottom insert.
Build your company logo recognition with any one of the almost 50 logo paper bags, or choose several for different uses. Each bag will give you maximum results and successful advertising returns.
We are accustomed to seeing custom plastic bags every day, in many different places. Yet our ancestors, as short a time ago as our grandparent’s generation, would have been shocked to see them. The well known plastic bag of today didn’t exist before the 1950’s! The first actual plastic bag commonly in use was the plastic sandwich bag in 1957. It wasn’t until 1974 that grocery stores began changing from paper to plastic bags for their merchandise.
Today, we use plastic bags as packaging for almost everything. When their use began to be considered as harmful to the environment, recycling became common. Today, many grocery stores provide containers to place the bags for recycling. This makes the use of reusable printed plastic bags a valuable and sensible practice.
There are drawstring plastic bags, handle bags and even die cut handle bags. Each of these bags, displaying your logo in an attractive way, advertises your business every time that they are carried. This a much more effective method of advertising than most traditional methods, and is much more cost effective.
Implementing the use of custom printed plastic bags with logo puts you on the cutting edge of innovative marketing, and can work wonders for your profits.
You can select from many different styles, including some, such as the 7 x 10 ½ die cut handle bag as low as $.27 each. These mini plastic bags with fold-over reinforced die cut handles and bottom gusset on select sizes have a large 4” x 4” imprint area for your logo. This makes an ideal display that will set off the logo and make it more visible to anyone who sees it.
These printed plastic bags can be circulated at tradeshows, conventions and other events, or even included in mailout campaigns, as they fold flat. They can even be filled with other promotional products and be given as door prizes or gifts. Any one of these methods, or a combination of them, will be sure to boost your company image.
Do you love your promotional sweatshirts? I have several, and I know people who actually collect them. They’re warm, roomy and comfortable, and when worn with matching jogging or sweatpants make the perfect outfit for running, exercising, or even lounging around the house.
Any item that you choose to use as a promotional product should be something that is useful and needed. The more often an item is used, the more often your advertising message is put out in front of the public, making it more profitable as a marketing tool. Custom logo sweatshirts have a large area to imprint your logo on, making it much more visible than on smaller items. They are long lasting, easy to clean, and have helped in the branding efforts of many large companies in the past, giving them a good history as an advertising medium.
The first ascent ladies cloud layer fleece sweatshirt by Eddie Bauer is the perfect example of a sweatshirt that will delight everyone who receives it. It is the lightest, softest alternative to a sweater. It can be worn over a thin base layer for extra comfort and warmth, or thrown over a t-shirt when headed to dinner. The 5.89-ounce microfleece is brushed on both sides for softness and breathability. It has a slim, active fit that’s cut closer to the body with no bunching or binding.
Another excellent choice of sweatshirts with a company logo is the port company crew neck sweatshirt.This comfortable sweatshirt is made of 50% cotton, 50% poly fleece, and has set in sleeves. A best seller, this sweatshirt is as cozy as it is affordable.
Your customers will love the fit and feel of any of these custom logo sweatshirts that you select. They will wear them often, and carry your company logo with you every time. The high quality of any of these sweatshirts will be appreciated, and help give your company the reputation you want to present. Give them to customers, employees and their families as gifts, present them to team members of a group you sponsor, and don’t forget to wear one yourself!
Is it that time of year when it is too cold for short sleeves, but too warm yet for a jacket? It’s just perfect, then, for promotional hoodies. If by some chance you have managed not to become acquainted with hoodies, they are basically sweatshirts with hoods, with a zippered front or pullover style, with a drawstring to adjust the hood and a large pocket across the bottom front. They frequently have designs on the back or on the sleeves.
They are worn by boxers before matches, by skateboarders, and by fans attending sports events of all types. Hoodies have been in the U.S. since the 1930’s, when workers in northern New York state wore them in the freezing temperatures. Their emergence as a fashion trend took off in the 1970’s, when the movie Rocky made them popular.
Hoodies with a company logo constitute great promotional products. They have a large imprint area available for your logo so that is easily seen and recognized. Because of the large diversity of places in which they are worn, your advertising area is extended and your exposure multiplied. This means that your advertising dollar goes a lot further, and accomplishes more.
Children as well as adults love these custom logo hoodies, and they are available in youth as well as adult sizes. You can select from a wide range of colors and styles, to blend in with or contrast your logo.
The hyp apparel Portland hoodieis a great example of a best-selling promotional hoodie. This hooded sweatshirt is made of 100% rugged cotton French terry and is specially dyed and treated to provide a vintage look. It features a durable braided cotton drawstring, kangaroo pocket and V-notch stitch detail at the front neck. You can also elect to purchase a super heavyweight hoodie for those extra cool days.
Promotional hoodies will provide you with exceptional advertising results for a reasonable investment. You can give them as gifts, or use them for employees. They also make good team apparel, and can even be sold in school stores for the fans. Be sure to consider adding them to your marketing plan.
T shirts have been with us since the 19th century, and were originally worn as undergarments rather than as standalone shirts. They were valued because they were inexpensive, easily-cleaned, and easy to fit. They became popular as outerwear during the 2nd World War, and gained in recognition in the 1950’ when they showed up in the movie “A Streetcar Named Desire” modeled by Marlon Brando. Since that time, promotional t shirts have continued with a constant rise in use and esteem.
Custom shirts are worn by men, women, and children of all age groups. They can be plain white or different colors and most have traditionally been made of cotton, though many also come in different materials as well. They can be plain, patterned, or have a company logo emblazoned on them. As promotional products they’re unrivaled, both because of their low cost and because of their wide use. One of the most widely-known companies to use T-shirts for advertising and branding was Disney with its many popular cartoon characters. We’ve all seen the smiley face t-shirts, and whenever you visit a resort or restaurant, it’s common to see them use company logo t shirts.
T-shirts today run the gamut in price range. You can select inexpensive promotional t-shirts such as the Hanes 100% cotton tagless t-shirt to give away to a large audience. Hand them out to valued employees or customers as a token of your appreciation.
At the other end of the spectrum, you can opt for a more expensive, higher quality piece of apparel like the alo ladies t shirt. Make every workout count with a shirt that moves with you and keeps you comfortably dry and cool. Made of 92/8 polyester/Spandex, it has StretchFlex technology that provides comfort and freedom of movement.
Choosing promotional t shirts as part of your advertising campaign is a smart move, which will help you reach the audience that you are targeting, and attain the goals that you have set.
Do you, your customers and employees do a lot of traveling, either for business or pleasure? Do you frequently have to carry large numbers of identification or documentation such as passports, tickets or boarding passes? Have you had problems in the past trying to find some convenient place to store your traveler’s checks, hotel or motel booking information, and other related items? The typical men’s wallet simply isn’t roomy enough to hold all of the belongings that are a necessity when you travel. Handing them to a woman to carry in her purse might help at times, but this really isn’t an ideal solution.
Custom travel wallets are a great solution. Basically, these promotional travel wallets are small, flat cases which hold your personal information and money. This can include cash, credit and debit cards, traveler’s checks, driver’s license, passport information, business cards, pictures, hotel information, plane tickets and even more. Even loaded with all of your information, they still fit conveniently in your pocket. Losing any of these items can be devastating, and you want to know that they are safe and secure at all times.
Because of their usefulness and value, these travel wallets make marvelous promotional products. With your logo notably displayed on them, it is seen by not only the person carrying it, but also by everyone who comes in contact with them while it is in use. This means your advertising is being seen anywhere that the person travels, allowing your advertising to reach into areas where it would ordinarily be difficult for you to reach with traditional advertising tools. Each of the promotional travel wallets that you distribute rapidly returns your investment many times over in marketing power.
Are you looking for a gift that will not only be appreciated but also used again and again? Custom travel wallets are not a gift that will be tucked away and forgotten. Your customers will be pleased to receive them, and more than happy to use them. They will appreciate your thoughtfulness and insight into what they really need. Speed them on their way the next time they travel.
Imagine this completely fabricated scenario based on absolutely no real-world experience: You are sitting there sipping a soft drink from a paper cup. Something startles you, and you momentarily tighten your grip. Immediately the cup collapses, and you have soft drink all over your lap. Does that sound familiar? No, of course it doesn’t, but just pretend with me for a moment. Maybe you set your paper cup down, someone bumps the table, and your beverage spills all over the place. Oh golly, What a disaster!
For these completely hypothetical occurrences, a personalized tumbler with straw can be the perfect solution!
The best promotional products are those which both solve a problem and fill a desire; items that are both needed and wanted – all while advertising your company in a positive manner. By supplying your customers, potential customers, and employees with a promotional tumbler with straw, you are saving them from spills that are at the very least inconvenient. At the same time, you’re skillfully promoting your company’s image by displaying your logo prominently on the tumblers.
These tumblers do not need to be expensive to be effective advertising tools. Even on a small budget, you can successfully promote your business and brand. When you are doing your marketing research and setting up your advertising budget, decide how much can be allotted for the purchase of your custom tumblers with straws. Then determine how you will go about distributing them. This will tell you whether you should spend more on each tumbler, when they are to be used as gifts, or whether you should keep the cost of each unit low for a more large scale giveaway for a tradeshow or other event.
You can select inexpensive tumblers like the 20 oz. Stadium 2 Go with Straw. This tumbler has a large 7.5″ x 2.88″ area for your logo imprint, and makes an excellent advertising item for large scale promotions.
For tumblers used as gifts, you may prefer a design such as the 27 oz flip top freedom, a double wall insulated acrylic tumbler with flip top sipper lid.
Whatever style of personalized tumbler with straw that you choose, these items fill a definite need and will help to promote your company image and growth.
Being environmentally-aware has become an extremely important part of life today. Phrases like “the greenhouse effect” have become a common part of our language; recycling a part of everyday life. We consider the ingredients in items we use every day to be certain that they won’t harm us or the environment.
Using eco friendly promo items in your advertising campaign marks you as a company that is conscious of these concerns and wants to help protect our planet. Environmentally-friendly promotional products will go a long way in helping to build a positive public image for your company or event.
These items come in all types and price ranges. Help save our resources and protect the environment with useful products. Our best-selling totes and shopping bags can be reused many times, which helps to reduce the amount of paper and plastics sent to landfills. Eco friendly giveaways at conventions, tradeshows and seminars can take the form of inexpensive products like journals made of recycled materials, or eco-friendly pens with a barrel made of 100% post-consumer recycled paper, with natural wooden clip and 98% post-consumer recycled plastic accents. Your customers will appreciate the gift of something they will get a lot of use out of, and your logo prominently displayed will guarantee you repeat exposure. At the inexpensive initial cost, you can afford to distribute large numbers of these eco-friendly promo items and still protect the environment.>
Are you interested in promotional products as gifts for valued customers or employees? Solar powered products of any type are a hot item, and will serve well as gifts for almost anyone. Solar chargers and solar flashlight are both good examples of environmentally friendly promotional products. How about a water-powered clock, or a water-powered calculator with your logo as a novelty gift that your customers will enjoy and have fun showing off?
Let your advertising gift choices help build your image as a company that truly cares about protecting our environment.
We’ve all heard the phrase “the child in all of us.” Nowhere is this more evident than when it comes to playing with toys! That is why promotional toys should be such an important part of your marketing campaign. We all know what happens when a little boy gets a toy train set for Christmas-dad is right there on the floor with him setting up the tracks. And who is next to the little girl playing with the new Barbie doll or dollhouse? We all get older, but it is the rare person who loses their love of toys.
Many of us collect toys through the years. Everything from dolls to matchbox cars to old fashion wooden toys are sought out from garage sales, second hand stores and estate sales, as well a from other collectors. Company logo toys have always been a favorite among collectors. Check out any old toy with the coca cola logo, and see what they sell for! Collectible items with the Marvel and DC logos sell for premium prices, as do many others.You may not own a business that is on the level with Coca Cola (yet!), but when you are searching for a promotional product for your company, you really should consider promotional toys.
Inexpensive items such as crayons, ping pong balls, Frisbees and hacky sacks, to name just a few, are tremendous for advertising when emblazoned with your brightly colored logo. These toys can be given away in large quantities at tradeshows, conventions and other events.
More expensive items, such as a football bean bag throw, a premium poker game set or a stuffed plush bear with your logo, make wonderful gifts for employees and customers and their families.
No matter what business you are in, there is nothing like adding a little fun to your advertising to get your customers involved. Of course, if you happen to be in the toy business, or in any business that involves children in any way, there is no better choice for a promotional product than toys! Hospitals use them, doctors and dentist offices have found them very helpful in calming young patients. There are few businesses that can’t benefit from the use of promotional toys!