Posts tagged business
In a recession many people need to get creative with work. With layoffs abounding the nation it is up to you to get yourself a paycheck. In order to do this, make sure that you flow in the direction of the water if you want to stay afloat. Check out some independent/entrepreneur positions that you could begin all by yourself.
If you are better at something than most people and don’t mind teaching it, this is the job for you. Take your special skills and share them with the world. Spend the $20 on: $14 on a box of clean-edge laser or inkjet business cards and $6 buying your first prospect a cup of coffee one morning.
To do it right, start by picking a subject matter you know a lot about. Then get a domain and create a web site. It doesn’t even matter what technology you use just as long as you have original and interesting content. Set aside time every week to put new content on the site, delete dead links, and other maintenance. After you are getting the hits coming to your site from your interesting regularly updated website, you can sell primo advertising room.
Spend the $20 on: $8 or less for a domain (see our Online Business Guide’s list of cheap domain name registrars) and $12 for a year of hosting (search for “$1 hosting”).
House sitter / Pet sitter
People need security. Give it to them. Whether its pets or just home visits you can really rake in the money making people’s lives more comfortable. You don’t necessarily need to have any skills or requirements other than being trustworthy and organized. Be sure to have personal references available, and you’ll also need reliable transportation. If you want to get serious, you can get bonded and insured as well. Spend the $20 on: $2 on flyers to put up on bulletin boards, and the rest on classified ads in your local neighborhood paper (not a big city-wide one).
People these days are simply overwhelmed by their “stuff”. Help them figure it out! There are plenty of people that feel quite overwhelmed by their own things and what to do with them. There’s a prime opportunity for people to come in at a reasonable rate and get houses organized. And while there is a National Association of Professional Organizers that you can join when you’re ready, mostly it takes common sense and organizational skills.
Spend the $20 on: Classified ads.
When you are at a trade show or expo, it is so very important to understand that a first impression can sometimes be your only chance to make an impression to passersby. The term “big personality” can sometimes have negative connotations attached to it but in this specific case, it is a “big personality” that is honed in, professional and of course, effective.
If you are lucky enough to nab a person with a “big personality”, it is important to set them up for success and lead them in a direction of greatness. There are a number of things to help them focus on but during their training, these are the most important factors to check off your list.
When you think of the word ‘promotion’ what do you think of? Trade show? Contests? Slogan? Logo? Being Rememberable? All of these things are traits of a good promotional product–promotion is not limited to one venue. Get in the mix and get your company out there into the minds and mouths of the world. You don’t have to physically be somewhere to make an impact with your fantastic promotional items, you can penetrate the barrier online. Here are some things to consider:
Promote your company’s website on everything:
When at a meeting, a social network event or even just bumping into someone on the street, it seems to always end with, “do you have a website?” Well, make sure that you are sharing that information on everything that you give out. This way, people will have access to your homepage and can see what you do and how your company can benefit them.
Find items that fit you and your company:
Make sure that your promotional items are representative of what you do as a company. If you are a computer company, invest in USB drives with your logo/website on it. If you’re an outdoor recreation company, give out backpacks with your information on it, or if you’re a health care company, try branding thermometers or first aid kits.
Give out your stuff online:
Whether you are looking to increase your traffic, get more people to subscribe to your newsletter or just for plain promotional purposes, give your stuff away online! Keep them coming back to your website to sign up for a contest and make sure that you give something away that is worth giving their email address up for. Remember, by giving it away, you are adding value to the consumer’s life and they are promoting for you, carrying your brand and message with them where ever they go!
Rewards and thank you’s:
Loyalty is a strong word in life and especially in business. There’s nothing that says thank you more than gifting them a fantastic product that has function, quality and of course, your information on it.
By giving away promotional products you are giving yourself the competitive advantage. You are standing out amongst the rest by showering your customers with free promotional products that will go a long way in your ‘rememberable’ status in their world. There are so many companies doing so many things, make yours not just another company, but a unique establishment that provides quality.
When you leave a tradeshow you always leave with more than you came with. You will have a bag of goodies with promotional gifts handed to you by companies and organizations looking to do business with you. If your company or organization is going to spend time and money participating in tradeshows, you will want to do everything you can to stand out to your prospective customers. Since everyone enjoys receiving a free gift, craft a tradeshow giveaway and give your customers something to remember you by. Here are a few ideas below to help you master tradeshow giveaways:
Define your audience: Consider having different gifts for different audiences. You want to make sure to cater to your audience, give them something of value not something they’ll throw away when they get home.
Set Goals: Tradeshow promotional items are meant to increase recognition of your brand, product, and/or service. What do you expect to get from giving away promotional gifts? It is never a bad idea to jot down goals, especially when there is money being invested.
Find the Right Item: Finding the right item means finding an effective gift, not for you, but for consumers. Whatever you choose, you want to make sure to convey a certain message, feeling, thought, or idea that represents your company or organization. What do you want to convey to your current and prospective clients and what item will communicate that the best? When picking your promotional items, remember that gifts should always have a sales incentive, so it is best to think about how the item will generate business for you.
Make it Short and Sweet: We encourage you to add your message to any promotional gift you giveaway. However, make it short and sweet by giving them enough information to catch their attention but not too much to create an anxious feeling of information overload. We suggest you imprint your gifts with name, number and logo.
Set A Price: Remember that the larger the quantity, the lower the individual unit price. If you want to stand out from your competition, giveaway a couple of larger items like handy tool sets or picnic accessories. These promo items have higher ticket prices so you might want to collect business cards and draw just a couple of names to receive these gifts. Maybe you can give a few other people a free hour couching or consulting session. Let them experience your promo items but also your services so they can start building a relationship with you.
Establish Rewards: How will you give away your gifts? Perhaps you hand out items as a token of your appreciation for stopping by your booth? Another great way to get customers attention is to play a game and have the promotional gift be the reward. Games are also a great way for people to remember you at a tradeshow. Remember, they are stopping by several booths; you need to stand out and make them have some fun while they’re there!
These are just the first few steps to get you on the right path of a successful tradeshow giveaway. Good luck and don’t forget to have fun!
The key reason to invest in promotional gifts is to bring awareness to your product and/or services. One of the best ways to receive brand recognition is to distribute promotional products such as pens, hats, key tags, and stress balls. However, one of the simplest yet effective marketing tools is through handing out promotional pens which display your information. Not only are pens used on a daily basis but they display your company information to existing and prospective customers in a very subtle yet powerful way.
Promotional pens are great resources to help take your business to the next level. Imprinted with names, numbers, slogans, messages, and website URL, promotional pens have the ability to keep the attention of existing customers and invite new ones which is a great way to generate business. On social media sites like Twitter or Facebook? Add your Twitter handles and Facebook URL’s to the pens too. Remember, a large part of your consumers might be online, connect with them on their level.
Think about it, when you give away promotional pens to existing clients, they will probably lend or leave behind a pen somewhere, somehow. How often do you find pens laying around that you have no idea where or how you got them? Pens seem to grow feet, which is bad for you when you need one but great for your business when it is picked up by someone new.
If you are looking for more business and want to generate business in a quick and affordable way, we encourage you to invest in promotional pens. Never underestimate the power of a pen!
When doing business with others it is important to say thank you, even in a tough economy. No matter what business you run, it has been a long existing tradition to thank your customers and show appreciation. Thanking them is not only good for sustaining relationships but also to keep your name in the forefront. In an economic slump, many businesses may choose to cut corporate gifts out of the budget when in all actuality, promotional gifts may still be the best marketing strategy to uphold and generate business.
With our services, you can tailor your corporate gifts to reflect certain aspects or services at a great low price. Get creative with what your gifts are able to communicate. If your business is technology oriented, invest in customized USB flash drives. Or if you are a number oriented business such as a CPA or Financial Planner, customized calculators and pencils are wonderful gifts to spoil your customers with.
The most important thing to remember when investing in corporate gifts is that you do not need to spend a lot of money to make a positive impact. At rushIMPRINT we offer a range of great gifts at very affordable prices.
Every business and organization is constantly seeking out new ways to boost their reputation and brand awareness. One great and affordable way to do so is to invest in quick and practical tradeshow promotional gifts. Here are a few effective ways to increase brand recognition at tradeshows that will not break the bank.
Promotional pens are one of the best marketing tools and are one of the most popular items found at tradeshows. They are very affordable and extremely handy (no pun intended). Everyone uses pens; everyone also passes along pens, so when you invest in personalized pens you’re exposing your brand to so hundreds and sometimes thousands of people.
Another great item that can increase your brand recognition is a personalized tote bag imprinted with your company logo and company colors. Think about it, when people attend tradeshows they are given so many items with only two hands and would benefit greatly having somewhere to put everything. Not to mention your competitors horror when they see your companies tote holding their items. It’s a walking advertisement and makes the consumers’ life easier!
A keychain is a fun way to get creative. Key chains are a great way to ensure recognition even after the event. You can customize them with information, logos, colors and even shapes. The possibilities are endless no matter what you choose.
Your goal should be to show your marketing message everywhere and however you do that is up to you but try to be creative and think practical! Make your next tradeshow successful by handing out as many promotional gifts and practical items as possible!