Posts tagged giveaway
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Enjoy our inaugural video and let us know what you think!
When it comes to attending an Expo as a business, you need to really get your creative juices flowing. The keys to expo success are differentiation and maximizing exposure of your brand. Here are some ways to achieve these objectives.
Keep them coming back for more! Get some cool products either from your company (or not) that will get people interested and asking about your company and circling your booth like a shark. If needed, check out a company that has a stellar product to giveaway, even go so far as to ask them to donate it if you put up an ad for them at the booth.
The way to orchestrate the giveaway is to get stickers created with your company logo (branding!) and get your customers to put one on by providing their email, or just by listening to your spiel. Slap the sticker on them so that it is visible. Then, around the time of your choice, go around with your super awesome prize and a camera and give it away to the first person that you see rocking your sticker. Make a big deal and take a picture.
The most important item to remember when running a giveaway is to not compromise your brand identity. Make sure that you have your logo on absolutely everything that you give away, that you are wearing and on your booth.
When you leave a tradeshow you always leave with more than you came with. You will have a bag of goodies with promotional gifts handed to you by companies and organizations looking to do business with you. If your company or organization is going to spend time and money participating in tradeshows, you will want to do everything you can to stand out to your prospective customers. Since everyone enjoys receiving a free gift, craft a tradeshow giveaway and give your customers something to remember you by. Here are a few ideas below to help you master tradeshow giveaways:
Define your audience: Consider having different gifts for different audiences. You want to make sure to cater to your audience, give them something of value not something they’ll throw away when they get home.
Set Goals: Tradeshow promotional items are meant to increase recognition of your brand, product, and/or service. What do you expect to get from giving away promotional gifts? It is never a bad idea to jot down goals, especially when there is money being invested.
Find the Right Item: Finding the right item means finding an effective gift, not for you, but for consumers. Whatever you choose, you want to make sure to convey a certain message, feeling, thought, or idea that represents your company or organization. What do you want to convey to your current and prospective clients and what item will communicate that the best? When picking your promotional items, remember that gifts should always have a sales incentive, so it is best to think about how the item will generate business for you.
Make it Short and Sweet: We encourage you to add your message to any promotional gift you giveaway. However, make it short and sweet by giving them enough information to catch their attention but not too much to create an anxious feeling of information overload. We suggest you imprint your gifts with name, number and logo.
Set A Price: Remember that the larger the quantity, the lower the individual unit price. If you want to stand out from your competition, giveaway a couple of larger items like handy tool sets or picnic accessories. These promo items have higher ticket prices so you might want to collect business cards and draw just a couple of names to receive these gifts. Maybe you can give a few other people a free hour couching or consulting session. Let them experience your promo items but also your services so they can start building a relationship with you.
Establish Rewards: How will you give away your gifts? Perhaps you hand out items as a token of your appreciation for stopping by your booth? Another great way to get customers attention is to play a game and have the promotional gift be the reward. Games are also a great way for people to remember you at a tradeshow. Remember, they are stopping by several booths; you need to stand out and make them have some fun while they’re there!
These are just the first few steps to get you on the right path of a successful tradeshow giveaway. Good luck and don’t forget to have fun!