Posts tagged green
I was having a conversation with a friend of mine the other day discussing some of the more difficult aspects of his job. My friend works for a professional sports team and is responsible for ALL of the promotional products, giveaways, and half-time events. During our chat I had a few “A-Ha!” moments about finding the right promotional goods for the right clients; I thought I might share them with you today:
Start at the end and work your way back
Sometimes we forget to think like an end user, and end up buying things that can quickly find their way to the trash. Before your next event, giveaway, retreat, or any other thing that would benefit from things with your logo on it, spend some time considering how the product will be used and who will use it. Notepad holders are great for conferences, water bottles for sporting events, and reusable grocery bags would be great for green folks.
Pencils, pens, and foamy balls may be inexpensive when preparing for a mass giveaway, but I can’t begin to count the writing utensils I have amassed over the years that have gotten lost or lent without ever even being looked at. When planning your next move try to come up with a few ideas the might help you stand out from the rest. Don’t be bland and boring just because of cost.
Stay on target with the environment
It seems off to me when people give out USB drives at sporting events – sure everybody at some point can use a USB drive, but that isn’t the right crowd; perhaps a warm knit cap for a football game this Fall would be a wiser choice. Plan ahead and remember where you are going to be distributing your promotional goods.
By the end of the conversation we had come up with some unique, useful, and valuable solutions for him and his clients. Surely this fall should have some surprises for the fans of this team. RushIMPRINT can be your one stop shop for promotional goods – let’s find some solutions together.
Green is good for so many reasons as many businesses have discovered. Save the planet, save the rain forest, reduce carbon emissions, etc. We all have now (hopefully) been exposed to the vital importance of doing what we can in business to give back to the ever and always giving planet. If you weren’t already sold on green business just for the basic “it’s the right thing to do” mentality, here are a couple of great money saving and productivity boosting reasons to give it a shot if you haven’t already.
Publicize your deeds to your planet and let people know what your environmental initiatives are. This will not only boost the image that people may have of you but will also add a new value to your company that could make your worth heavier in the business world. Just make sure you’re actually doing what you’re saying to avoid green washing, be open and honest with your green efforts!
Boost Morale and Productivity
Employees like hearing that the company they work for cares. It has been proven that companies that are dedicated to reducing their carbon footprint and that give back to their planet have higher productivity rates and less absenteeism. It is not only good for your planet, but for the overall health of your company.
Saving the Dough
Not only is going green good business, but it can reduce cost of operating in the long run. It includes but is not limited to reducing paper use, changing the way you make copies, reducing energy used to run an office and of course reducing the amount of water consumption. A typical office disposes of about 350 pounds of wastepaper per employee per year.
Businesses gone green and saving money
Ghirardelli redesigned their packaging to incorporate reusable plastic totes for chocolate shipments, and has as a result, saved the chocolate company $520,000 annually.
By reducing the weight of ATM receipts from 20 pounds to 15 pounds,BOA saved transportation and storage/handling costs just around $500,000 a year.
The 16th busiest airport in the United States increased its recycling from 100 tons diverted from landfills in 2001 to 900 tons diverted in 2005, resulting in an annual savings of $178,000.
GM and Toyotas $2 billion of North American automobile venture decided to incorporate energy conservation, waste reduction, material efficiency and recycling into their company standards. This later helped the company save somewhere around $4.5 million in 1999. They now ask their suppliers to use reusable shipping containers for the shipment of parts, which reduced their consumption of cardboard by 60 percent in 1999, accounting for $2.5 million of the company’s savings that year while also avoiding 11,000 tons of waste.
Oakland Processing and Distribution Center of U.S. Postal Service
This branch of the U.S. Postal Service is saving $500,000 a year by taking steps to remove recyclables from their waste stream and increasing the efficiency of energy and water use.
These days everyone seems to be riding on the green train. Words like organic, sustainable, eco are beginning to be interwoven into the hearts, minds and mission statements of companies. As a company, it is important to show your dedication to the environment and your interest in keeping what you put into the world green. Now not all of us can always be green in everything that is business. But when it comes to buying promotional products for your company, thinking about the environment is not out of reach.
Sticking to environmental products can reduce your carbon footprint, or the amount of carbon that is emitted in order to keep your business running. It also can contribute to supporting sustainable materials, or renewable materials within the products that you are buying.
With rushIMPRINT, you can not only get the new swankiest and affordable promotional items for your company, but you can also make it eco friendly. Whether you are looking for a simple, yet practical reusable tote, or an elegant bamboo plant, you are destined to wow and last in your clients minds for a long time. Don’t forget to browse the entirety of the solar section featuring a variety of gadgets and gizmos that will not only last for a client much longer than the average promotional item but will bring a little bit of green to their lives too.