Posts tagged marketing
Businesses that thrive need to have a powerful strategy in order to help growth everyday. Check out these 5 straightforward ways to getting your company on board for business.
This is the bridge that connects everything together. It is one of the most important components in any business strategy as it creates brand equity which is crucial for the growth and success of almost any business in this world.
Items such as press releases, contacting local editors, writing articles and getting in front of media professionals is a fantastic way to get your companies name out there. This way, you will be able to drive customers to your locations, call centers and website, and also encourage your customers to purchase your products or services.
You want to stand out in the minds of your customers, so put yourself out there to stand apart from your competition. Your marketing strategy should include all forms of marketing including direct marketing, online marketing, email marketing, article and event marketing and non-traditional as well as traditional methods of marketing.
Not only should you hold special events and coupons to drive sales and customers up, but by creating promotional products to get your name out there is one of the most important and passive ways of making money.
Many successful business owners have developed partnerships that either increase their client list or add extra products or services to their product line.
Bringing customers back and keeping your current customers happy is one of the most important and at times, most difficult things to accomplish in the life of your business. The steps go beyond simple customer service. The items below are ones that will lead you to distinguishing yourself from the competition. Stick to these steps to pave your road to success.
Answer the phone.
This sounds simple, maybe even stupid because of its obvious nature. But as simple and straightforward as it is, it’s truer than most other things in business. If you aren’t the phone answering type, get someone to do it for you. Hire an answering service, forward your calls, hire an assistant or a team to answer the calls. Don’t have a recording; people want to talk to a live real person. This is the first step to good business is answering the call that’s going to bring in revenue.
Commit what you can do, no more, no less.
When you think of commitment, don’t only think of a relationship with a loved one. Think of committing to your customers individually. This will bring value and a certain level of distinctness from other companies. However it is worse when you can’t deliver what you have committed. Make sure what you say is what you do. Simple as that!
Be a listener.
Every business owner is also someone else’s customer. Then they also know like the rest of the world how frustrating it is when someone is not listening to you. This is your customer’s money, make them feel comfortable with the money that they are spending with you and your venture. This way they are more likely to pass on the good news that your company is of good value and that you are good listeners.
Deal with complaints.
Walking away from a complaint helps no one. It frustrates your customer and may lead to the badmouthing of your business for the future. Assume that every customer is the most important and even if you are just listening (as many customers want, only) it is important to let them know you want to resolve it.
Be helpful, even when you don’t profit.
Not only does this concept help the world go round, it also helps business make names for them. When you go out of your way to help a client and not charge them for every bit and bop available, they feel special, valued and are likely to remember your kindness in many ways, for many moons.
Walk them there.
That extra step is what keeps people going to their favorite stores and companies. When someone asks for the best fertilizer in the store walk them there, don’t just let them know what aisle it resides. If you are on the phone and someone has a computer question, take them there, let them have the comfort of your knowledge on the other end.
A bit extra for you.
Give away things for those loyal or even tough customers. Keeping and saving face is important in business. Obviously you won’t be giving away the farm. But if you are selling a couch for $3000, why not throw in a couple of throw pillows? When we extend ourselves, people’s brain cells tend to grow memory in accordance to your act of kindness.
When you are creating a logo for your company, you want to be remembered. You want people to stop, glance, (hopefully) stay, and ultimately buy your products. While developing a logo as part of your brand, remember that brands should be:
Remembering a logo is to remember a company and, ideally, what they stand for. Having a client or customer be able to point out your logo from the rest is, in many cases, the difference between you and your competition. When customers aren’t in a purchasing position, they should be able to remember you when they are.
Anything too complex or not understandable is easy to forget. When people describe Subaru’s logo, they describe their six star melodies in a simple circle. Or the Apple logo–an Apple with a bite taken out. All of the uber successfully branded companies in the world have one thing in common: a describable logo.
Not straying too far from your sphere of business is truly important. If you sell meat, make your logo relevant to the butcher industry. If you sell paper, make your logo relevant to the stationary industry. Help your customers remember what you do within your logo, as well as remember the logo itself.
Effective with and without color
With color, your logo may be wondrous and magical, but without color your logo should still have a lasting impression. There are a number of instances where your company logo will not be in color; maybe in someone else’s publication, or even in a document within your own company. Make it work.
Scalable (works no matter what size)
Whether your logo is the size of a banner or a little spec on a document, you want it to be something that people will recognize no matter what. When creating your logo, be aware what it looks like in all sizes.
In a recession many people need to get creative with work. With layoffs abounding the nation it is up to you to get yourself a paycheck. In order to do this, make sure that you flow in the direction of the water if you want to stay afloat. Check out some independent/entrepreneur positions that you could begin all by yourself.
If you are better at something than most people and don’t mind teaching it, this is the job for you. Take your special skills and share them with the world. Spend the $20 on: $14 on a box of clean-edge laser or inkjet business cards and $6 buying your first prospect a cup of coffee one morning.
To do it right, start by picking a subject matter you know a lot about. Then get a domain and create a web site. It doesn’t even matter what technology you use just as long as you have original and interesting content. Set aside time every week to put new content on the site, delete dead links, and other maintenance. After you are getting the hits coming to your site from your interesting regularly updated website, you can sell primo advertising room.
Spend the $20 on: $8 or less for a domain (see our Online Business Guide’s list of cheap domain name registrars) and $12 for a year of hosting (search for “$1 hosting”).
House sitter / Pet sitter
People need security. Give it to them. Whether its pets or just home visits you can really rake in the money making people’s lives more comfortable. You don’t necessarily need to have any skills or requirements other than being trustworthy and organized. Be sure to have personal references available, and you’ll also need reliable transportation. If you want to get serious, you can get bonded and insured as well. Spend the $20 on: $2 on flyers to put up on bulletin boards, and the rest on classified ads in your local neighborhood paper (not a big city-wide one).
People these days are simply overwhelmed by their “stuff”. Help them figure it out! There are plenty of people that feel quite overwhelmed by their own things and what to do with them. There’s a prime opportunity for people to come in at a reasonable rate and get houses organized. And while there is a National Association of Professional Organizers that you can join when you’re ready, mostly it takes common sense and organizational skills.
Spend the $20 on: Classified ads.
Millennials are some of the most important clients that you may not know about. Well, you may ask, if I don’t know them, how can I get to know them and more importantly, who are they? Millennials are a demographic group of people in the world that are over 80 million strong ranging from 18-29 and is strongly influenced and empowered by technology. This large faction has strong political influence and unlimited purchasing power that could turn your company into a multi-million dollar establishment. The key here is to get Millennials into your booth and into your company’s success strategy.
Some of the keys to Millennials is knowing how to attract them and how to harness their power for your company.
Expect content on demand. That’s right, this group wants to watch and find what they want, when they want. With everything from Google to YouTube they have been able to get it. By making your information and product readily available and a large amount of transparency to your company, you will be able to provide it. You can achieve this by providing pre-tradeshow content anywhere from video to text that will inspire and draw their attention to you like a magnet.
Demand and expect free Wi-Fi. Another demand? Of course! This faction wants to be able to connect to their networks-Facebook, Myspace, Twitter, FourSquare, etc. anywhere they go. This is great for you being that you can be the funnel for their information at a show and likely get some worthy shout outs to their friends and contacts. If you want to get crazy, set up a digital camera and incorporate your Millennials into your show exhibits. Video is very big in this target market and a great way to go viral.
Use their online savvy to live and to shop. To really connect a Millennial to your product it would be wise to get all of your social media profiles figured out and set up before a show, this way they can single you out amongst many and easily reach you and buy your product. Also, it is important to know and incorporate this way of thinking into your company. You must market with social media tools for a simple, free and effective way to get through to millions.
Expect to be treated as an equal. Ageism is a fairly common experience with this age group. The thought of “you’re too young to know” or “but how much money could you really have” are the nails in many companies coffins. They have a wide array of influence on the world and on larger companies at many occasions. Wowing the youth can be wowing the world.
New Experiences. More than wanting cool things, Millennials want to do cool things. Create unique experiences on your tradeshow floor with interactive exhibits, live social media sharing areas, live Internet radio shows, unique healthy food cooking experiences, etc. Millennials are naturally curious and believe experiences are a way to invest their time.
Planning for a tradeshow as a company can be a large feat. You need to make sure that you have all of your ducks in a row and that you, your staff and your soon to be clients are set up for success in the before and after moments of the tradeshow. Making sure that you have all the elements of successful time marketing and promoting your company is a very simple and straightforward way of doing business….with yourself.
Establish Event Objectives
This is good for both you and your team to define what your goals are for the trip. This way there is a clear straightforward understanding of what you need to accomplish and you and your team can work together to make a set of rock-stars. Define your objectives that you would like to accomplish in order to have a successful show. Things like product sales, leads generated, image defined and publicity.
Define a Realistic Budget
Define not only what you are willing to spend on the show, but also what kind of return you would like to have from the show. This way you can break down each day in accordance to what you need to make, or even by the hour.
Sales Message: Reel them in!
As you have probably seen, there is the person sitting in their booth saying nothing waiting for you to come to them and ask what they are about. Don’t be this booth! Make sure that you have a clear message (one sentence or statement) that is boiled down to what you do as a company. Convey this with banners, photos posted, and promotional products and of course, your staff.
You don’t only market while you’re at the show; you are marketing before, during and after the show. Before the show, look for radio shows, TV stations, websites or even just plain posting of your company’s information will do fabulous. At the show, you need to be doing your marketing by engaging, talking to and providing information to all potential clients and customers. After the show, make sure to follow up with potential prospects!
Create a Show Stopping Exhibit
This is what makes people stop. Do you have fun music playing that makes people dance and smile? Do you have a game that people can interact with? Or maybe you have killer promotional products that cause a line to form at your booth. Whatever your WOW element is, you need to define it and put it into action.
The last thing you need is staff that won’t able to show up because of negligent travel mistakes. Assure that you, your staff and all of your belongings are going to arrive with ample time to rest, prepare and set up for a successful show.
You and your staff should meet and assure that you met your objectives set for the show. Also, this is a great platform to formulate new ideas and changes needed to make for successful future show.