All Things Promotional Marketing
Posts tagged pencils
3 “Aha” Moments to Think About For Your Next Promotional Plan
Aug 18th
I was having a conversation with a friend of mine the other day discussing some of the more difficult aspects of his job. My friend works for a professional sports team and is responsible for ALL of the promotional products, giveaways, and half-time events. During our chat I had a few “A-Ha!” moments about finding the right promotional goods for the right clients; I thought I might share them with you today:
Start at the end and work your way back
Sometimes we forget to think like an end user, and end up buying things that can quickly find their way to the trash. Before your next event, giveaway, retreat, or any other thing that would benefit from things with your logo on it, spend some time considering how the product will be used and who will use it. Notepad holders are great for conferences, water bottles for sporting events, and reusable grocery bags would be great for green folks.
Be unique and stand out
Pencils, pens, and foamy balls may be inexpensive when preparing for a mass giveaway, but I can’t begin to count the writing utensils I have amassed over the years that have gotten lost or lent without ever even being looked at. When planning your next move try to come up with a few ideas the might help you stand out from the rest. Don’t be bland and boring just because of cost.
Stay on target with the environment
It seems off to me when people give out USB drives at sporting events – sure everybody at some point can use a USB drive, but that isn’t the right crowd; perhaps a warm knit cap for a football game this Fall would be a wiser choice. Plan ahead and remember where you are going to be distributing your promotional goods.
By the end of the conversation we had come up with some unique, useful, and valuable solutions for him and his clients. Surely this fall should have some surprises for the fans of this team. RushIMPRINT can be your one stop shop for promotional goods – let’s find some solutions together.
Back to School & Back to Basics: 5 Ideas for Marketing to Students
Aug 10th
Summer is almost over and it’s time for the kids to start gearing up to go back to school! For business owners in college towns this can be a magical time of year for promoting your business and raising brand awareness. With so many young people mobilizing in preparation for fall classes, now is your perfect opportunity; the only real problem can be finding the right way to spread the good word of your business. Here are 5 great ideas for reaching out to the campus community.
Sponsor a club
Whether it’s a Greek Letter Organization, a sports team, a campus ministry club, or the AV club, they all need places to meet, t-shirts purchased, or donations to host events! A simple call to the campus life department should render you with some kind of organization that could use any amount of donation or sponsorship.
Promote With Success!
Jul 9th
Promotional products are one of the safest ways to get into people’s minds and personal or business radars for a long time. They provide a constant reminder that people should be using your services and products. However, there is a right and a wrong way to match your company’s image and objective to promotional products. Some things to consider:
I want it and need it
Coming away from a trade show, it is easy to have a plethora of things that you don’t need and will surely throw away the minute you get back to your office. Make sure that what you are giving away will stay in people’s lives for a time to come. Pads of paper, pencils, and pens are all good examples. Think of an item that will stick around for awhile and that will be used.
Quality vs. Quantity
When it comes to having products that stay in people’s lives for a long time without breaking, running out (of whatever it has) is going to require that you buy quality products. Spending a bit more on each item to ensure quality and longevity can make the huge difference for making sure your items aren’t likely to end up in the trash.
Designing for Success
Make sure that when you have a product, that you are giving the three most important things out to your consumer: business name, website, and logo. Now you may have to improvise a little….you may not be able to fit all three together. Always have a business name and website, if you can fit a logo on, do it!