All Things Promotional Marketing
Posts tagged promotional items
Swag Done Right
Jul 29th
Corporate Swag refers to the trade show giveaways a person receives for walking aisle after aisle in a conference center looking at the wares and services of the vendors. What makes for good Corporate Swag? Does item functionality reign supreme, or can a creative, unique design transform an otherwise regular item into marketing gold? Personally, I think that both functionality and design can make Promotional Products that will be spared the trash bin.
Foldout USB Flash Drive 1GB
Let’s look at what functional means when it comes to Promotional Stuff. Functional is something I can incorporate into my day regardless of the logo or corporate saying. However, if the trade show giveaways are an article of clothing, the artwork really needs to grab my attention, or be odd or quirky. A double meaning for a saying is fun on a promotional company t-shirt. Uninspired artwork is not.
When a company takes the time and effort to design artwork that represents the industry and the featured event well, I could argue that whatever the Promotional Stuff is, the company will be positively remembered. Even inconsequential artwork can have a big advertising impact.
Promotional company backpacks and custom duffel bags often are Custom Promotional Items given away at a trade show. I really like to receive these types of Promotional Stuff, especially when it is well made. One of the worst mistakes a company can make is to hand out badly made items. I would equate the cheapness of the product with bad quality control of the company whose name is on the gift.
Another bane of Corporate Swag is handing out old technology. If the Promotional Products that are given out are company logo USB and promotional thumb drives, make sure they are made with the latest technology. If I put the drive into my USB and it can’t be read, or there is little storage capacity, I again will look with question on the company whose logo is stamped on the casing.
Other Custom Promotional Items that are common novelty items are blinking noise making balls or yo-yos. While neither of these items are very useful, they are fun. My dog loves the balls; my cats hate them. A custom yo-yo is fun if you know how to run one. My dogs love them if they are thrown, and my cats love the string.
Bottom-line, quality swag is made up of two parts; useful, quality products and creative design. It’s important to always order from a quality manufacturer. Remember that your promotional swag is a reflection on your company, and in the mind of the consumer, a poorly made item is usually associated with poor business. But just as important is the use of quality artwork. A promotional backpack with a poor design can be outdone by something as simple as a company shirt with a unique, creative look. So, always try to achieve a balance of the two.
QR Codes as a Marketing Tool
Jul 27th
Quick response codes (QR) are flat little squares of black and white dots that are cropping up across the mobile marketing field. Smartphone users simply snap a photo of these dots and a QR code reader app connects to an Internet landing page, revealing a world of useful information. For those who market with promotional products, QR codes could be the most prescient, agile and robust way to appeal to the burgeoning mobile market.
Try it, it works!
The growing trend toward QR codes for marketing is already well established in Japan, where 25% of shopping takes place on mobile devices. The US market has been slower to catch on to the QR trend, but forward-thinking marketers are beginning to sit up and take notice. Promotional products are the perfect platform for quick response technology. A QR code reader app can make a product perform all sorts of Internet tricks that can keep consumers entertained and engaged for years to come.
The ways advertisers are able to use QR codes for marketing is limited only by imagination. These little black and white dynamos are more than just two-dimensional barcodes, they can really pack a marketing wallop. They can be stamped on almost any flat surface or digital location, and linked to all sorts of Internet destinations, from functional to frivolous. Landing pages can include product information, reviews, discount coupons, online shopping pages, social media platforms, music, videos, games, surveys, polls, and much more.
One really innovative way to use QR on promotional products is to embellish the code itself with a graphic or message. The codes are made up of black and white patterns that can only be read by a QR code reader app, but unused areas in the code’s design may be crafted into a simple picture or words. This is even more reason to put QR codes on promotional products.
Clearly the trend toward consumer use of QR technology is growing quickly and the mobile movement shows no sign of slowing anytime soon. Using QR codes to market promotional products is simply a smart business move. Advertisers can start by learning more ways for marketers to use QR codes creatively.
Hit a Hole-In-One with Promotional Golf Products!
Jul 25th
For several decades, business professionals spanning a wide range of industries have chosen the links over the conference room. Golf courses afford a place where professionals can build the trust and understanding it takes to forge some of the most important business deals of their careers. There is a real art to doing business on the golf course and the use of promotional golf products brings your business to where business is done.
Titleist Pro V1
All golfers need a bag for carrying their clubs and other essentials, so why not consider promotional golf bags to provide for this need while also promoting your business? rushIMPRINT offers promotional golf bags by Slazenger featuring multiple pockets and dual straps for comfort. Each bag is imprinted with your company logo and/or additional text.
As golf balls are either in hand or in front of the club during every round of golf, why not also use custom logo golf balls to promote your business? rushIMPRINT offers Titleist NXT Tour custom logo golf balls customized with a one or two-color logo and additional imprint text. As your customers are going to need to clean either a club or a ball at some point, why not provide them with custom golf towels to promote your business? rushIMPRINT offers custom golf towels in several colors with a one-color imprint of your company’s logo. Ensure they also stay dry with a custom two-tone golf umbrella from rushIMPRINT, customized with a one color imprint of your company logo and optional text.
Golf accessories see a lot of use out on the golf course – why not provide your customers with custom golf ball markers as well? rushIMPRINT offers a diverse selection of custom golf ball markers and tools. Hat clips with magnetic ball markers are available in gold or silver and engraved with your company logo. rushIMPRINT also offers golf stress balls imprinted with your company logo and optional text. They fit easily into a customer’s golf bag and are great for relieving stress while also improving concentration.
When you consider all of the areas of the game where you can make a substantial impact promoting your business, your choice to use promotional golf products makes sense. Customers’ golf bags, towels, ball markers, stress relievers and the balls themselves aren’t just necessary to playing the game; These are items that provide you with great opportunities to promote your business.
Get Cooking With Our Top Four Grilling Gifts
Jul 22nd
A truly great promotional item is one that works well and will be used often, building goodwill with every use. With summer grilling season in full swing, now is the perfect time to distribute promotional grilling items imprinted with your company’s logo. Customers will be excited to receive high-quality custom grilling kits or custom spatulas for free, far more so than if they received a pen or a magnet. The positive associations with your company will then be reinforced every time they fire up the grill for summer fun.
Great Grilling Options!
The best promotional grilling items are ones that are going to be used frequently and kept close to hand at the grill. Items like digital grilling forks and lighted bamboo spatulas are perfect multipurpose grilling tools that can easily find a place in any home grill master’s toolbox. Custom spatulas with logos are unusual and distinctive, so you don’t need to worry about your promotion blending into the crowd. The lighted bamboo spatula is an especially clever promotional item because it is a conversation piece in itself. Many cooks won’t have seen a spatula that lights up for evening grilling before, making your item even more noticeable and unique. Digital grilling forks allow for quick temperature checks throughout the grilling process, and will keep your company’s logo right next to the grill on the handsome carrying case.
For a truly memorable promotional gift, custom grilling kits are unbeatable. With all the most essential grilling tools in a single sturdy case, this is an item that will not only be used at home, but for camping, tailgating, or any grilling opportunity. Your 8″x3″ logo on the case will be clearly visible to everyone who assists in the grilling process, and the rugged, professional grade kit is sure to stand up to season after season of use. No matter what items you choose, though, you can’t go wrong with promotional grilling gifts this summer.
5 Ideas For Fall Football Marketing
Sep 7th
It’s that magical time of year again! Freshly cut grass, white paint on the ground, shoulder pads crushing into one another, Friday night games, and the pound of the snare drum during half time herald in the sound of football season. Make this Fall season your time shine by using America’s greatest game to market your brand.
1) Booster Clubs
Most High School football teams have a booster club. Get on board by sponsoring a local organization that supports fun and educational programs for students. Contact their leader to investigate what the booster club needs and how you can help them offset the costs for the parents.
2) Sponsor a Little League team
Youngsters are learning how to play the game, and countless communities across America have several teams looking for sponsors. Imagine 20 kids wearing your company logo every weekend through November, that’s a great opportunity for community involvement and raising brand awareness, not to mention the parents knowing the good deed you did.
3) Tailgate!
Before the Friday night lights come on, there’s fun to be had in the parking lot. Hosting a tailgate with food, drinks, and giveaways for fans is fine opportunity to put your logo in the hands and minds of your potential customers.
4) Handouts
Everybody loves FREE stuff! Think like a fan this Fall and imagine what you might want/need for a game. You may consider warm knit caps, insulated mugs for hot chocolate, water bottles to keep cool, the ever-popular Kan-Tastic, or something else unique and useful. Provide something of value to your potential customers/clients and let them know that you care about their positive experience.
5) The Terrible Towel
Support your local teams by distributing sports towels with both the team and your logos! Nothing intimidates the other team like a furious wave of fans having fun and spinning a distracting wave of towels over their heads!
rushIMPRINT is your home for all the promotional items you could need to raise your brand awareness this Fall. We are looking forward to working with you to make this football season a memorable one!
Presenting … rushVIDS: Umbrella Product Test
Sep 2nd
We are excited to announce our new video series – rushVIDS! We are going to present an exciting array of videos that both entertain and educate. Watch our rushCREW put products to the test, explain the latest and greatest happenings on rushIMPRINT, discuss promotional ideas and tips for your business, and answer customer questions or comments! Subscribe to our YouTube channel and learn of the newest videos first!
Enjoy our inaugural video and let us know what you think!
3 “Aha” Moments to Think About For Your Next Promotional Plan
Aug 18th
I was having a conversation with a friend of mine the other day discussing some of the more difficult aspects of his job. My friend works for a professional sports team and is responsible for ALL of the promotional products, giveaways, and half-time events. During our chat I had a few “A-Ha!” moments about finding the right promotional goods for the right clients; I thought I might share them with you today:
Start at the end and work your way back
Sometimes we forget to think like an end user, and end up buying things that can quickly find their way to the trash. Before your next event, giveaway, retreat, or any other thing that would benefit from things with your logo on it, spend some time considering how the product will be used and who will use it. Notepad holders are great for conferences, water bottles for sporting events, and reusable grocery bags would be great for green folks.
Be unique and stand out
Pencils, pens, and foamy balls may be inexpensive when preparing for a mass giveaway, but I can’t begin to count the writing utensils I have amassed over the years that have gotten lost or lent without ever even being looked at. When planning your next move try to come up with a few ideas the might help you stand out from the rest. Don’t be bland and boring just because of cost.
Stay on target with the environment
It seems off to me when people give out USB drives at sporting events – sure everybody at some point can use a USB drive, but that isn’t the right crowd; perhaps a warm knit cap for a football game this Fall would be a wiser choice. Plan ahead and remember where you are going to be distributing your promotional goods.
By the end of the conversation we had come up with some unique, useful, and valuable solutions for him and his clients. Surely this fall should have some surprises for the fans of this team. RushIMPRINT can be your one stop shop for promotional goods – let’s find some solutions together.
Business Strategies Made Simple
Aug 5th
Businesses that thrive need to have a powerful strategy in order to help growth everyday. Check out these 5 straightforward ways to getting your company on board for business.
Positioning
This is the bridge that connects everything together. It is one of the most important components in any business strategy as it creates brand equity which is crucial for the growth and success of almost any business in this world.
Publicity
Items such as press releases, contacting local editors, writing articles and getting in front of media professionals is a fantastic way to get your companies name out there. This way, you will be able to drive customers to your locations, call centers and website, and also encourage your customers to purchase your products or services.
Be memorable
You want to stand out in the minds of your customers, so put yourself out there to stand apart from your competition. Your marketing strategy should include all forms of marketing including direct marketing, online marketing, email marketing, article and event marketing and non-traditional as well as traditional methods of marketing.
Promotions
Not only should you hold special events and coupons to drive sales and customers up, but by creating promotional products to get your name out there is one of the most important and passive ways of making money.
Strategic Partnerships
Many successful business owners have developed partnerships that either increase their client list or add extra products or services to their product line.
Beyond Customer Service
Jul 29th
Bringing customers back and keeping your current customers happy is one of the most important and at times, most difficult things to accomplish in the life of your business. The steps go beyond simple customer service. The items below are ones that will lead you to distinguishing yourself from the competition. Stick to these steps to pave your road to success.
Answer the phone.
This sounds simple, maybe even stupid because of its obvious nature. But as simple and straightforward as it is, it’s truer than most other things in business. If you aren’t the phone answering type, get someone to do it for you. Hire an answering service, forward your calls, hire an assistant or a team to answer the calls. Don’t have a recording; people want to talk to a live real person. This is the first step to good business is answering the call that’s going to bring in revenue.
Commit what you can do, no more, no less.
When you think of commitment, don’t only think of a relationship with a loved one. Think of committing to your customers individually. This will bring value and a certain level of distinctness from other companies. However it is worse when you can’t deliver what you have committed. Make sure what you say is what you do. Simple as that!
Be a listener.
Every business owner is also someone else’s customer. Then they also know like the rest of the world how frustrating it is when someone is not listening to you. This is your customer’s money, make them feel comfortable with the money that they are spending with you and your venture. This way they are more likely to pass on the good news that your company is of good value and that you are good listeners.
Deal with complaints.
Walking away from a complaint helps no one. It frustrates your customer and may lead to the badmouthing of your business for the future. Assume that every customer is the most important and even if you are just listening (as many customers want, only) it is important to let them know you want to resolve it.
Be helpful, even when you don’t profit.
Not only does this concept help the world go round, it also helps business make names for them. When you go out of your way to help a client and not charge them for every bit and bop available, they feel special, valued and are likely to remember your kindness in many ways, for many moons.
Walk them there.
That extra step is what keeps people going to their favorite stores and companies. When someone asks for the best fertilizer in the store walk them there, don’t just let them know what aisle it resides. If you are on the phone and someone has a computer question, take them there, let them have the comfort of your knowledge on the other end.
A bit extra for you.
Give away things for those loyal or even tough customers. Keeping and saving face is important in business. Obviously you won’t be giving away the farm. But if you are selling a couch for $3000, why not throw in a couple of throw pillows? When we extend ourselves, people’s brain cells tend to grow memory in accordance to your act of kindness.
Ways to Show Appreciation
Jul 16th
In business, it is important to recognize the hardworking employees. Making sure to take time to give them the recognition they need is important to a company’s functionality and overall health. Many of the reasons to give awards to employees include term of service, productivity, sales, and more.
Thanks for being with us. Longevity of service is one of the biggest reasons a company gives employee awards. Every year of service saying thank you can be a fantastic way of letting them know you appreciate their loyalty and hard work. Some companies may start with a pen, then a mug, a plaque, and so forth. This appreciation can build incentive to stay.
Thanks for your hard work. Another reason to give employees’ awards is to show the people that you care about how hard they are working. Managers can be slow when it comes to rewarding others for their hard work. The best way a manager can reward an employee is by giving a thoughtful gift rather than bringing in donuts for the staff on Fridays (however I’m sure this is very much appreciated!)
Great job on your sales numbers! Sales employees often fight it out for the most sales in a team. They may be competing for the highest sales to earn a vacation somewhere or even for employee awards given by the company. It is common for companies to give big glass awards for top sellers as well as intangible items like vacations.
Best of….Employee awards are a brilliant idea because they work to build encouragement and motivation within the employees. This kind of positive reinforcement can cause more productivity creating a competitive edge in the businesses, and works to motivate the workforce.
There are many reasons to give employee awards to staff members in any business. The employees are the bread and butter of most organizations and could use recognition and appreciation to keep the cogs in your business well oiled and working fabulous.