Posts tagged promotional items
I was having a conversation with a friend of mine the other day discussing some of the more difficult aspects of his job. My friend works for a professional sports team and is responsible for ALL of the promotional products, giveaways, and half-time events. During our chat I had a few “A-Ha!” moments about finding the right promotional goods for the right clients; I thought I might share them with you today:
Start at the end and work your way back
Sometimes we forget to think like an end user, and end up buying things that can quickly find their way to the trash. Before your next event, giveaway, retreat, or any other thing that would benefit from things with your logo on it, spend some time considering how the product will be used and who will use it. Notepad holders are great for conferences, water bottles for sporting events, and reusable grocery bags would be great for green folks.
Pencils, pens, and foamy balls may be inexpensive when preparing for a mass giveaway, but I can’t begin to count the writing utensils I have amassed over the years that have gotten lost or lent without ever even being looked at. When planning your next move try to come up with a few ideas the might help you stand out from the rest. Don’t be bland and boring just because of cost.
Stay on target with the environment
It seems off to me when people give out USB drives at sporting events – sure everybody at some point can use a USB drive, but that isn’t the right crowd; perhaps a warm knit cap for a football game this Fall would be a wiser choice. Plan ahead and remember where you are going to be distributing your promotional goods.
By the end of the conversation we had come up with some unique, useful, and valuable solutions for him and his clients. Surely this fall should have some surprises for the fans of this team. RushIMPRINT can be your one stop shop for promotional goods – let’s find some solutions together.
Businesses that thrive need to have a powerful strategy in order to help growth everyday. Check out these 5 straightforward ways to getting your company on board for business.
This is the bridge that connects everything together. It is one of the most important components in any business strategy as it creates brand equity which is crucial for the growth and success of almost any business in this world.
Items such as press releases, contacting local editors, writing articles and getting in front of media professionals is a fantastic way to get your companies name out there. This way, you will be able to drive customers to your locations, call centers and website, and also encourage your customers to purchase your products or services.
You want to stand out in the minds of your customers, so put yourself out there to stand apart from your competition. Your marketing strategy should include all forms of marketing including direct marketing, online marketing, email marketing, article and event marketing and non-traditional as well as traditional methods of marketing.
Not only should you hold special events and coupons to drive sales and customers up, but by creating promotional products to get your name out there is one of the most important and passive ways of making money.
Many successful business owners have developed partnerships that either increase their client list or add extra products or services to their product line.
Bringing customers back and keeping your current customers happy is one of the most important and at times, most difficult things to accomplish in the life of your business. The steps go beyond simple customer service. The items below are ones that will lead you to distinguishing yourself from the competition. Stick to these steps to pave your road to success.
Answer the phone.
This sounds simple, maybe even stupid because of its obvious nature. But as simple and straightforward as it is, it’s truer than most other things in business. If you aren’t the phone answering type, get someone to do it for you. Hire an answering service, forward your calls, hire an assistant or a team to answer the calls. Don’t have a recording; people want to talk to a live real person. This is the first step to good business is answering the call that’s going to bring in revenue.
Commit what you can do, no more, no less.
When you think of commitment, don’t only think of a relationship with a loved one. Think of committing to your customers individually. This will bring value and a certain level of distinctness from other companies. However it is worse when you can’t deliver what you have committed. Make sure what you say is what you do. Simple as that!
Be a listener.
Every business owner is also someone else’s customer. Then they also know like the rest of the world how frustrating it is when someone is not listening to you. This is your customer’s money, make them feel comfortable with the money that they are spending with you and your venture. This way they are more likely to pass on the good news that your company is of good value and that you are good listeners.
Deal with complaints.
Walking away from a complaint helps no one. It frustrates your customer and may lead to the badmouthing of your business for the future. Assume that every customer is the most important and even if you are just listening (as many customers want, only) it is important to let them know you want to resolve it.
Be helpful, even when you don’t profit.
Not only does this concept help the world go round, it also helps business make names for them. When you go out of your way to help a client and not charge them for every bit and bop available, they feel special, valued and are likely to remember your kindness in many ways, for many moons.
Walk them there.
That extra step is what keeps people going to their favorite stores and companies. When someone asks for the best fertilizer in the store walk them there, don’t just let them know what aisle it resides. If you are on the phone and someone has a computer question, take them there, let them have the comfort of your knowledge on the other end.
A bit extra for you.
Give away things for those loyal or even tough customers. Keeping and saving face is important in business. Obviously you won’t be giving away the farm. But if you are selling a couch for $3000, why not throw in a couple of throw pillows? When we extend ourselves, people’s brain cells tend to grow memory in accordance to your act of kindness.
In business, it is important to recognize the hardworking employees. Making sure to take time to give them the recognition they need is important to a company’s functionality and overall health. Many of the reasons to give awards to employees include term of service, productivity, sales, and more.
Thanks for being with us. Longevity of service is one of the biggest reasons a company gives employee awards. Every year of service saying thank you can be a fantastic way of letting them know you appreciate their loyalty and hard work. Some companies may start with a pen, then a mug, a plaque, and so forth. This appreciation can build incentive to stay.
Thanks for your hard work. Another reason to give employees’ awards is to show the people that you care about how hard they are working. Managers can be slow when it comes to rewarding others for their hard work. The best way a manager can reward an employee is by giving a thoughtful gift rather than bringing in donuts for the staff on Fridays (however I’m sure this is very much appreciated!)
Great job on your sales numbers! Sales employees often fight it out for the most sales in a team. They may be competing for the highest sales to earn a vacation somewhere or even for employee awards given by the company. It is common for companies to give big glass awards for top sellers as well as intangible items like vacations.
Best of….Employee awards are a brilliant idea because they work to build encouragement and motivation within the employees. This kind of positive reinforcement can cause more productivity creating a competitive edge in the businesses, and works to motivate the workforce.
There are many reasons to give employee awards to staff members in any business. The employees are the bread and butter of most organizations and could use recognition and appreciation to keep the cogs in your business well oiled and working fabulous.
As a business owner, have you ever thought to yourself, “I gave them my business card, but they will throw it away or store it with all of their others”? You want to stand out and not only that but you want them to think of you the minute that they have the need for your services.
The best way to stick with people is to get a magnetic business card, especially if you are in the service industry. You might not always be needed but want to be the first on a customer’s mind when they are in need of your services. Being on someone’s fridge provides this service to you and for them holds their coupons, kids accomplishments and to do lists to their fridge.
Let’s just state the obvious here, refrigerators are used frequently. You could almost call it the local watering hole in a home. People living and visiting the home eat and talk there. Having your business card on the fridge lets you have hundreds of opportunities to be remembered in a future clients mind.
With many clients it is all about the “first number I see” concept. Although this may not be the best way to choose a business, it is a fact of business. Get in on the secret and get your business up on people’s fridges before your competition does!
Promotional products are one of the safest ways to get into people’s minds and personal or business radars for a long time. They provide a constant reminder that people should be using your services and products. However, there is a right and a wrong way to match your company’s image and objective to promotional products. Some things to consider:
I want it and need it
Coming away from a trade show, it is easy to have a plethora of things that you don’t need and will surely throw away the minute you get back to your office. Make sure that what you are giving away will stay in people’s lives for a time to come. Pads of paper, pencils, and pens are all good examples. Think of an item that will stick around for awhile and that will be used.
Quality vs. Quantity
When it comes to having products that stay in people’s lives for a long time without breaking, running out (of whatever it has) is going to require that you buy quality products. Spending a bit more on each item to ensure quality and longevity can make the huge difference for making sure your items aren’t likely to end up in the trash.
Designing for Success
Make sure that when you have a product, that you are giving the three most important things out to your consumer: business name, website, and logo. Now you may have to improvise a little….you may not be able to fit all three together. Always have a business name and website, if you can fit a logo on, do it!
When you are at a trade show or expo, it is so very important to understand that a first impression can sometimes be your only chance to make an impression to passersby. The term “big personality” can sometimes have negative connotations attached to it but in this specific case, it is a “big personality” that is honed in, professional and of course, effective.
If you are lucky enough to nab a person with a “big personality”, it is important to set them up for success and lead them in a direction of greatness. There are a number of things to help them focus on but during their training, these are the most important factors to check off your list.
When it comes to attending an Expo as a business, you need to really get your creative juices flowing. The keys to expo success are differentiation and maximizing exposure of your brand. Here are some ways to achieve these objectives.
Keep them coming back for more! Get some cool products either from your company (or not) that will get people interested and asking about your company and circling your booth like a shark. If needed, check out a company that has a stellar product to giveaway, even go so far as to ask them to donate it if you put up an ad for them at the booth.
The way to orchestrate the giveaway is to get stickers created with your company logo (branding!) and get your customers to put one on by providing their email, or just by listening to your spiel. Slap the sticker on them so that it is visible. Then, around the time of your choice, go around with your super awesome prize and a camera and give it away to the first person that you see rocking your sticker. Make a big deal and take a picture.
The most important item to remember when running a giveaway is to not compromise your brand identity. Make sure that you have your logo on absolutely everything that you give away, that you are wearing and on your booth.
When we think of saying thank you professionally what do we think of? A card? A phone call? A gift? All of these ideas work, but as we are all learning now more than ever in a fluctuating economy, it is all about standing out and retaining clientele! In order to keep the clients that mean most to you, let them know how much their business means to you and your company. Achieve this by sending a personalized gift that shows how you stand out from their normal professional relationship. They are valuable. And you are valuable. And this gift shows that not only are you professional but personal. This is the mark of a fantastic relationship that hopefully will last for both of you.
The best way to get the gift that speaks all of these ideas is to get a standard gift for high end and important clients from a company that knows and understands the importance of making this impression rushIMPRINT has not only a variety of fantastic gifts and items that will wow your audience, but also will make sure that it is personalized with your company’s logo and name–to remind the receiver just who it is from.
And what is the best way to entice or thank your audience? Food. Chocolate. Salty, sweet, luxurious goodness that represent the things that we don’t always buy for ourselves, but that would make a perfect gift of indulgence. Choose the best type of thank you that you would like to send. Anything from simple cashews with a beautiful personalized box is a good choice or then there is the Celebration Basket that is perfect for when you reel in the big fish that you need to send to the president of the company. The range of mixes and matches are endless.
Overall, it is incredibly important to begin, continue or end a professional relationship with grace and a sense of giving.
Following up at a tradeshow is the ultimate way to paving the success of the show. You may have not made everycent that you were looking forward to making and maybe there was a smaller attendance than expected. Maybe one of your banners or employees didn’t show up. Or maybe the show was a blazing success and you would appreciate even more business to come from it. Well the point is, in any case, you should be following up with contacts made at a tradeshow, promising or not.
Sit down and make sure that you have your list in order. Get your contacts, the little notes that you scribbled on the back of their cards that states who they are and what you talked about (an important thing to do at a tradeshow) and decide if you are going to phone or email them. Possibly you will do both but will do one before the other. Either way, get a plan of action in your hands that can set you up for success.
Immediacy is Key
The longer you wait to connect with a contact made at a show, the longer you risk losing a possible sale. Make sure that the people that you have connected with and that you have got all excited and jazzed about your products has a chance to actually buy what you are selling! The immediacy factor not only shows that you value their business and time, but also shows that you want their business in the first place and more importantly it displays how you do business.
Separate, move on and start over!
As you call, you may have ‘maybes’ and ‘absolutely not’ or even ‘call back when my manager is here’ all of these responses should get you dividing the calls into separate lists. Separate into Hot Leads, Call Backs, and NO. Change the types of lists to whatever you prefer to call them, but the moral of the lesson is: make sure that you are dividing and conquering your lists so that you are eventually getting smaller and smaller lists that you can later divide amongst your staff. Also, pay attention the important Hot Leads list and get the money that you are looking for. After you are done, go over it again until you have no one left to call….this may take some time .
No you say? Well instead…take….
When you get an “absolutely not” it is important to keep them connected and to stay professional at all times. Make sure that you extend yourself in some way–web cast, newsletter or email blasts–to show your appreciation for their time; something that will give their time or company value…free.