All Things Promotional Marketing
Posts tagged services
The Key To Successful Branding
Aug 25th
Information is more accessible today than any other time in human history, and with that ease of access comes a new responsibility to consistently market yourself for who you are and who you want to be.
Let’s face it, most of our businesses aren’t Apple, Nike, McDonalds, Starbucks, or Wal-Mart, and most of us aren’t as recognized as Michael Jordan, Donald Trump, or Oprah. We are, however, placing decreasingly less value on previously established gatekeepers to approve us for super-stardom. You and your business can definitely climb the economic and social ladders by remembering that YOU are your brand.
Most people fail at branding themselves and their business because they get too caught up in the structural foundations of branding (logo, name, imaging, etc.) and lose track of what branding is fundamentally about. Branding is, without a doubt, about consistency and business. Think about it: you probably know that McDonalds sells hamburgers (primarily), Nike sells athletic essentials, and Apple makes user friendly tech. The outrageously successful companies across the world are successful because they consistently perform, people know what to expect, and (usually) they provide value to people’s lives in some way or another.
Success is yours, if you want it. But to be successful you need to provide outstanding products, services, and/or customer support; you also need to perform consistently so that those that do business with you KNOW what to expect and can share your message with others. Finally, remember that if you are consistently good GREAT at what you do, then eventually people will start talking.
As you develop your brand more thoroughly, remember that rushIMPRINT is happy to help you promote yourself and expedite the process of getting more people to talk about you and your business!
Can I Borrow Your Pen?
Jun 2nd
The key reason to invest in promotional gifts is to bring awareness to your product and/or services. One of the best ways to receive brand recognition is to distribute promotional products such as pens, hats, key tags, and stress balls. However, one of the simplest yet effective marketing tools is through handing out promotional pens which display your information. Not only are pens used on a daily basis but they display your company information to existing and prospective customers in a very subtle yet powerful way.
Promotional pens are great resources to help take your business to the next level. Imprinted with names, numbers, slogans, messages, and website URL, promotional pens have the ability to keep the attention of existing customers and invite new ones which is a great way to generate business. On social media sites like Twitter or Facebook? Add your Twitter handles and Facebook URL’s to the pens too. Remember, a large part of your consumers might be online, connect with them on their level.
Think about it, when you give away promotional pens to existing clients, they will probably lend or leave behind a pen somewhere, somehow. How often do you find pens laying around that you have no idea where or how you got them? Pens seem to grow feet, which is bad for you when you need one but great for your business when it is picked up by someone new.
If you are looking for more business and want to generate business in a quick and affordable way, we encourage you to invest in promotional pens. Never underestimate the power of a pen!